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The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
Curated by Stan Smith
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Instagram Adds Live Video, Disappearing Photos and Videos

Instagram Adds Live Video, Disappearing Photos and Videos | The Perfect Storm Team Mobile | Scoop.it
Instagram announced two major updates Monday morning: live video in Instagram Stories and its latest nod to Snapchat, disappearing photos and videos in its Instagram Direct messaging feature.

The Facebook-owned photo- and video-sharing network said in a blog post that live video in Instagram Stories and in its Explore section will roll out globally “over the next few weeks,” adding:

Via Brian Yanish - MarketingHits.com
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Instagram’s Analytics Tools are Coming – Here’s How They'll Work

Instagram’s Analytics Tools are Coming – Here’s How They'll Work | The Perfect Storm Team Mobile | Scoop.it
Instagram's new brand profiles, which are in testing phase at the moment, will also include a range of analytics features - here's how they work. 

Via Andreas Christodoulou, malek, John van den Brink
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Create a Picture-Perfect Instagram Presence With 12 Best Instagram Tools

Create a Picture-Perfect Instagram Presence With 12 Best Instagram Tools | The Perfect Storm Team Mobile | Scoop.it

Instagram has no match among photo-sharing social networks, which is why businesses are eager to include it in their social media strategies. It’s taken the network five years since its official launch to begin rolling out advertising, due to the developers’ long-standing goal to make the integration of advertising content into normal browsing experience as seamless and natural as possible.

 

For businesses, this means that in order to find success on Instagram, they must first get to know the network and its users on their terms.In the past, we have covered essential Instagram elements such as filters, hashtags, and captions; but few Instagram pros manage their presence on the network without some help from hardware and software tools specifically designed for photo sharing.

 

Whether you’re just getting started with Instagram or need a boost to your follower count, we’ve picked the best Instagram tools to help you manage your photos.

 

Most of these tools belong to the same four categories: photo and/or video editing, layout, engagement, or metrics. Finally, I’ve thrown in a couple of hardware tools, because let’s face it: even the most skilled iPhoneographers out there need a (steady) helping hand in form of a hardware upgrade....


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Jeff Domansky's curator insight, August 13, 2015 2:57 AM

Few Instagram pros manage their presence without help from hardware and software tools specifically designed for photo sharing, like these 12.

Jeff Domansky's curator insight, August 13, 2015 3:02 AM

Awesome Instagram tools and tips.

Andreas Hebbel-Seeger's curator insight, September 3, 2015 5:26 AM

A nearly complete guide for beginners with also some good suggestions for already experienced users.

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59% Of Top Brands Now On Instagram

59% Of Top Brands Now On Instagram | The Perfect Storm Team Mobile | Scoop.it
Simply Measured, the social media analytics team, has put together another quarterly report of brands' adoption of Instagram. Let's take a look at some of the results!
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Instagram Made a Huge Change--and It's Not the Logo

Instagram Made a Huge Change--and It's Not the Logo | The Perfect Storm Team Mobile | Scoop.it
While people seem focused on its new logo, Instagram is in the process of rolling out algorithm-based feeds to some users--a change with potentially huge consequences for brands and influencers.

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Anita's curator insight, June 6, 2016 11:58 AM
The change in Instagram - who does it benefit?
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Instagram Update – What Nonprofits Need to Know

Instagram Update – What Nonprofits Need to Know | The Perfect Storm Team Mobile | Scoop.it
Instagram announced an update to the way they will display photos in your feed. How should nonprofits react to these changes?

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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | The Perfect Storm Team Mobile | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.

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janlgordon's curator insight, August 27, 2014 9:03 AM

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

janlgordon's comment, June 28, 2016 3:38 PM
Thank you @Stan Smith and @Skylly_W :-)