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The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
Curated by Stan Smith
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Study: Mobile Marketing Industry to Employ 1.4 Million In 2015

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 | The Perfect Storm Team Mobile | Scoop.it
mobile marketing association study says spending on mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.
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48pc of mobile users access local content: report

48pc of mobile users access local content: report | The Perfect Storm Team Mobile | Scoop.it
Nearly half of mobile phone owners used their device to look for local information in December 2012, according to a new report from the Local Search Association.
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Facebook now lets developers push targeted ads based on users’ app preferences and purchases

Facebook now lets developers push targeted ads based on users’ app preferences and purchases | The Perfect Storm Team Mobile | Scoop.it
Facebook has introduced a new way for developers and marketers to target users with specific adverts based on their existing app purchases and microtransactions.

Developers speaking ...
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Google Glass Gets Apple-Friendly

Google Glass Gets Apple-Friendly | The Perfect Storm Team Mobile | Scoop.it
In a move that will expand the user base of its Google Glass product, the Mountain View-based technology company has announced that it will soon make the glasses more compatible with Apple’s mobile devices...
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Instagram Adds an Identity Layer — Which Could Be a Big Deal for Brands

Instagram Adds an Identity Layer — Which Could Be a Big Deal for Brands | The Perfect Storm Team Mobile | Scoop.it
Brand marketing opportunities abound in Instagram's new "Photos of You" feature.
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46pc exclusively use mobile for researching local products, services: study

46pc exclusively use mobile for researching local products, services: study | The Perfect Storm Team Mobile | Scoop.it
When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics.
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15 Best Mobile Marketing Blogs To Follow

15 Best Mobile Marketing Blogs To Follow | The Perfect Storm Team Mobile | Scoop.it
Whatever your mobile marketing need, to help we've compiled 15 of the best blogs that consistently deliver key insights and stories on what you need to do succeed.
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Smartwatches: Wave of the Future or Over-Hyped Failure-in-Waiting?

Smartwatches: Wave of the Future or Over-Hyped Failure-in-Waiting? | The Perfect Storm Team Mobile | Scoop.it
By Kevin Chupka It wasn't long ago that many were declaring the wristwatch dead, killed by the rise of cellphones.
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5 Compelling Reasons To Launch B2B Mobile Landing Pages Now

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now | The Perfect Storm Team Mobile | Scoop.it
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a...
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Are QR codes losing their magnetism? - Mobile Marketer

Are QR codes losing their magnetism? - Mobile Marketer | The Perfect Storm Team Mobile | Scoop.it
Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.
Stan Smith's insight:

QR Codes would be around for some time if businesses used them to say thank you for choosing our product/service and not as an additional sales pitch. 

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Affluent consumers embrace mobile

Affluent consumers embrace mobile | The Perfect Storm Team Mobile | Scoop.it

Eighty percent of affluent consumers own at least one type of mobile device and more than 53 percent own two or more, according to a new study by the American Affluence Research Center.

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10 Million Smart Glasses To Ship In Next 4 Years

10 Million Smart Glasses To Ship In Next 4 Years | The Perfect Storm Team Mobile | Scoop.it
10 Million Smart Glasses To Ship In Next 4 Years - 04/25/2013
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Use Content Strategy to Break Into a New Market

Use Content Strategy to Break Into a New Market | The Perfect Storm Team Mobile | Scoop.it
I've been on a number of calls recently with companies that want to break into a new market. They think that content marketing may be the key, but are uncertain if they're right, as well as how to approach this new direction.
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Can Apple Grab Another Slice of the Smartphone Market?

Can Apple Grab Another Slice of the Smartphone Market? | The Perfect Storm Team Mobile | Scoop.it
Is Apple missing out on an important slice of the smartphone market by neglecting to produce a low-cost alternative to its premium iPhone product?
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Have you experienced the power of a ripple?

How To Start A Ripple ....

Step 1. Join Rippln

Step 2. Invite Your Friends

Step 3. JUMP IN, HAVE FUN and watch your RIPPLE GROW! 

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Google Glass: What You Can and Can't Do With Google's Wearable Computer

Google Glass: What You Can and Can't Do With Google's Wearable Computer | The Perfect Storm Team Mobile | Scoop.it
Looking Past the Buzz: This is What You Can Do with Google's Glasses
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What Do We Need? Cheap Smartphones. When Do We Need Them? Now, Says Movile’s Bloisi. (Video)

What Do We Need? Cheap Smartphones. When Do We Need Them? Now, Says Movile’s Bloisi. (Video) | The Perfect Storm Team Mobile | Scoop.it
Movile founder and CEO Fabricio Bloisi Rocha has some insights into the Latin American mobile market for y'all.
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WhatsApp

WhatsApp | The Perfect Storm Team Mobile | Scoop.it
WhatsApp Messenger :: cross-platform mobile messaging app for iPhone, BlackBerry, Android, Windows Phone and Nokia. Send text, video, images, audio for free.
Stan Smith's insight:

This is how I communicate more and more often!

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Facebook Buys Parse To Offer Mobile Development Tools As Its First Paid B2B Service

Facebook Buys Parse To Offer Mobile Development Tools As Its First Paid B2B Service | The Perfect Storm Team Mobile | Scoop.it
Facebook has just acquired Parse, marking its entry into a whole new business category: paid tools and services for developing mobile apps.
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Google Glass Has Already Been Hacked By Jailbreakers

Google Glass Has Already Been Hacked By Jailbreakers | The Perfect Storm Team Mobile | Scoop.it
Developer Jay "Saurik" Freeman, wearing his hacked headset. With a name like Glass, it was just asking to be cracked.
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High conversion rates make mobile worth the effort

High conversion rates make mobile worth the effort | The Perfect Storm Team Mobile | Scoop.it
Mobile presents a unique set of challenges for marketers looking to generate online leads, but also a growing opportunity for those who get it right, with sales conversions averaging more than 25 percent in some cases.
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Visa and Fandango Mobilize Buying Movie Tickets

Visa and Fandango Mobilize Buying Movie Tickets | The Perfect Storm Team Mobile | Scoop.it
Visa and Fandango today are extending their three-year digital partnership with a feature called Tixpress in the latter company's mobile app.
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