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48pc of mobile users access local content: report

48pc of mobile users access local content: report | The Perfect Storm Team Mobile | Scoop.it
Nearly half of mobile phone owners used their device to look for local information in December 2012, according to a new report from the Local Search Association.
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The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
Curated by Stan Smith
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Rescooped by Stan Smith from Entrepreneurship, Innovation
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The wearable revolution that wasn't

The wearable revolution that wasn't | The Perfect Storm Team Mobile | Scoop.it
Wearable devices were supposed to be the next big thing, but research from Gartner projects that growth will not be nearly as robust as the smartphone market.

Via Marylene Delbourg-Delphis
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Peak iPhone? End of the Beginning or Beginning of the End?

Peak iPhone? End of the Beginning or Beginning of the End? | The Perfect Storm Team Mobile | Scoop.it
It's going to be very interesting to see Apple spin these financials results. The company just announced its Q1 2016 results, and the company posted recored qua...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 26, 9:18 PM

Peak iPhone? 5 Implications
Apple has more money than Ft. Knox, but iPhone sales dipped for the first time ever.  6s didn't feel like a "Must Upgrade" to us. Apparently that feeling was shared by many. If we've reached "Peak iPhone" are there implications across web marketing and app development? Yes and here are a few we see coming:

  • iPhones To The Breadbasket? Crossing The Chasm
  • Improving Competition
  • Think ECOSYSTEM not laptop, desktop or phone
  • Keep thinking Mobile First
  • Innovation is harder now


Moore's Adoption
Geoffrey Moore's classic Crossing The Chasm describes the tech adoption lifecycle from early adopters to the broad breadbasket of acceptance. If everyone can have an iPhone are iPhones still special. We say YES since Apple's tool is nothing if not a flexible magic wand


Competition Gets Better
Little doubt the bar for smartphones is high and getting higher. We admire Apple for creating a semi-open source developer network who've fought Google with innovation and quality. Apple's filter creates a high bar (though we believe some of the pain is inflated for the sake of being Apple). The question of open sources vs not remains unresolved. 

Ecosystems Not Phones, Laptops or Desktops

As our usage moves to the cloud our devices can afford to be smaller, cheaper and less powerful. Power lives in the cloud and in doing small things fast over and over instead of HUGE things rarely and with tremendous risks. 

Ecosystem is as much about PHILOSOPHY as anything. I'm an Apple guy and so my buying decisions are made. I also own a great Android phone, but my heart (my like me philosophy) is with Apple. 

Mobile First

Don't be fooled by Apple's first dip your mission, should you choose to accept it, is to MOBILIZE YOUR EVERYTHING. Every online marketer reading this note should be looking for ways to get on their customers phones in 2016. Smartphones = LIFE and Sustainability. 


Innovation Gets Harder
We are high up the tree now. Picking apples up here require more effort and fewer risks. Lower risks and rewards usually follow. iPhone sales dipped so the end is near misses the point. Innovation moves to web services now (can you say Uber?), the cloud and to a different kind of engineering - the kind of engineering disruptive artists create, understand and see. Innovation requires disruptive.. 

 

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A lot of iPhone developers are ignoring the Apple Watch

A lot of iPhone developers are ignoring the Apple Watch | The Perfect Storm Team Mobile | Scoop.it
In particular, five of the top 10 health and fitness iPhone apps, as measured by AppAnnie, haven't come to the Apple Watch yet.

Via Marylene Delbourg-Delphis
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7 Social Media Power Techniques that Build Your Brand and Business

7 Social Media Power Techniques that Build Your Brand and Business | The Perfect Storm Team Mobile | Scoop.it

To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.


Via Rami Kantari, Ivo Nový
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6 companies that kill it on Instagram

6 companies that kill it on Instagram | The Perfect Storm Team Mobile | Scoop.it
400 million members

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. However, only 34 percent of brands are on Instagram, compared to 80 percent and 70 percent on Facebook and Twitter, respectively.


Via malek, John van den Brink
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malek's curator insight, December 8, 2015 2:00 PM

Let your products and services do the talking. Complex backgrounds or exotic landscapes aren't always necessary to evoke your brand image.


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Facebook Adding More Mobile Advertising Features

Facebook Adding More Mobile Advertising Features | The Perfect Storm Team Mobile | Scoop.it
RT @jose_garde: Facebook Adding More Mobile Advertising Features - http://t.co/t8pIlwRI7F #SocialMarketing #Marketing

Via Rami Kantari
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Facebook now lets you doodle on photos

Facebook now lets you doodle on photos | The Perfect Storm Team Mobile | Scoop.it
Facebook has launched a new feature for its photo-editing suite of tools that gives you the ability to scribble right on a photo before publishing it to the social network.

Via John van den Brink
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Rescooped by Stan Smith from Modern Marketer
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Social Media and Your Small Business

Social Media and Your Small Business | The Perfect Storm Team Mobile | Scoop.it
Learn more about social media and the benefits it has for your small business marketing strategy. Build your company's brand and customer base today!

Via The Fish Firm
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Rescooped by Stan Smith from Entrepreneurship, Innovation
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Consumers Are in a Crisis of Attention

Consumers Are in a Crisis of Attention | The Perfect Storm Team Mobile | Scoop.it
Matthew B. Crawford's book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. We caught up with him in advance of his eMarketer Attention! 2015 keynote to get some quick thoughts about attention and online advertising.

Via Marylene Delbourg-Delphis
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Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger

Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger | The Perfect Storm Team Mobile | Scoop.it
New service will use artificial intelligence to make recommendations and even complete tasks for users of Messenger.
Please visit Marketing Land for the full article.

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Level343's curator insight, September 8, 2015 11:46 PM

Wired reported that test is being carried out for a few hundred users in the Bay Area, and will eventually be rolled out for all Messenger users.

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Facebook Is Adding A Personal Assistant Called “M” To Your Messenger App

Facebook Is Adding A Personal Assistant Called “M” To Your Messenger App | The Perfect Storm Team Mobile | Scoop.it

We’d been hearing rumblings that Facebook was working on an “assistant” within Messenger (along with others), but now we’ve gotten the details that pull it all together.

 

This puts the company squarely in competition with Apple, Google and Microsoft in the digital personal assistant space.


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Create a Picture-Perfect Instagram Presence With 12 Best Instagram Tools

Create a Picture-Perfect Instagram Presence With 12 Best Instagram Tools | The Perfect Storm Team Mobile | Scoop.it

Instagram has no match among photo-sharing social networks, which is why businesses are eager to include it in their social media strategies. It’s taken the network five years since its official launch to begin rolling out advertising, due to the developers’ long-standing goal to make the integration of advertising content into normal browsing experience as seamless and natural as possible.

 

For businesses, this means that in order to find success on Instagram, they must first get to know the network and its users on their terms.In the past, we have covered essential Instagram elements such as filters, hashtags, and captions; but few Instagram pros manage their presence on the network without some help from hardware and software tools specifically designed for photo sharing.

 

Whether you’re just getting started with Instagram or need a boost to your follower count, we’ve picked the best Instagram tools to help you manage your photos.

 

Most of these tools belong to the same four categories: photo and/or video editing, layout, engagement, or metrics. Finally, I’ve thrown in a couple of hardware tools, because let’s face it: even the most skilled iPhoneographers out there need a (steady) helping hand in form of a hardware upgrade....


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Jeff Domansky's curator insight, August 13, 2015 2:57 AM

Few Instagram pros manage their presence without help from hardware and software tools specifically designed for photo sharing, like these 12.

Jeff Domansky's curator insight, August 13, 2015 3:02 AM

Awesome Instagram tools and tips.

Andreas Hebbel-Seeger's curator insight, September 3, 2015 5:26 AM

A nearly complete guide for beginners with also some good suggestions for already experienced users.

Rescooped by Stan Smith from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Moments: Facebook’s Beautiful New Way To Share Photos With Friends

Moments: Facebook’s Beautiful New Way To Share Photos With Friends | The Perfect Storm Team Mobile | Scoop.it
Give, get and collect photos with Facebook's new app — Moments. Facebook's new separate app "is a private way to give photos to friends and get the photos you didn’t take," which makes it easier to view those captured moments among friends and family.  How many times does the same group shot get taken with many…

Via Tom D'Amico (@TDOttawa)
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Surprising Findings In Our News Apps Survey

Surprising Findings In Our News Apps Survey | The Perfect Storm Team Mobile | Scoop.it
The Monday Note survey on News applications usage yielded surprising findings:
(1) You rely on very small number of news apps;
(2) Twitter and RSS-related apps score quite high, they are the de facto vector for News;
(3) Once huge, Flipboard is losing ground fast while Apple News is not faring well;
(4) Half of readers surveyed would rather have no ads in exchange for a monthly fee. 

Via Manuel Pinto
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34 billion devices will be connected to the internet by 2020

34 billion devices will be connected to the internet by 2020 | The Perfect Storm Team Mobile | Scoop.it

By 2020, more than 34 billion...


Via Marylene Delbourg-Delphis
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These Are the Mobile Commerce Trends You Need to Watch in 2016

These Are the Mobile Commerce Trends You Need to Watch in 2016 | The Perfect Storm Team Mobile | Scoop.it
If 2015 was the year of mobile and video, what will 2016 hold? Now that most social platforms and many of the companies doing business on them are thinking mobile-first, let’s take a look at what this year has in store.

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Google Maps For iOS Now Shows You When Stores Are Busiest, Plus Gas Prices

Google Maps For iOS Now Shows You When Stores Are Busiest, Plus Gas Prices | The Perfect Storm Team Mobile | Scoop.it

Just in time for your last-minute holiday shopping plans, Google has rolled out an updated version of its Google Maps iOS application, which will now show you..


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A senior Facebook exec in the UK is leaving to head up Snapchat's European office

A senior Facebook exec in the UK is leaving to head up Snapchat's European office | The Perfect Storm Team Mobile | Scoop.it
Snapchat has spent months looking for someone to lead its team in Europe.

Via Marylene Delbourg-Delphis
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The dark side of wearables: How they're secretly jeopardizing your security and privacy

The dark side of wearables: How they're secretly jeopardizing your security and privacy | The Perfect Storm Team Mobile | Scoop.it
If you want to be considered an individual and not just a data point, then it's in your interest to protect your privacy."
Josh Lifton

 

"The information that's contained on your wearable ... is worth ten times that of a credit card on a black market."Gary Davis

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=wearables

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Internet+of+Things

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Internet+of+things

 

http://globaleducationandsocialmedia.wordpress.com/2014/01/21/why-is-it-a-must-to-have-basics-knowledge-of-cyber-security-in-a-connected-technology-world/

 

 


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Gust MEES's curator insight, October 7, 2015 11:31 AM
If you want to be considered an individual and not just a data point, then it's in your interest to protect your privacy."
Josh Lifton


"The information that's contained on your wearable ... is worth ten times that of a credit card on a black market."Gary Davis


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=wearables


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Internet+of+Things


http://www.scoop.it/t/securite-pc-et-internet/?tag=Internet+of+things


http://globaleducationandsocialmedia.wordpress.com/2014/01/21/why-is-it-a-must-to-have-basics-knowledge-of-cyber-security-in-a-connected-technology-world/


STELnetwork #STEL's curator insight, October 7, 2015 8:36 PM

#mdis #stel #technology #sg50 #stelnetwork #since1956 #education #cybersecurity

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Seven Networking Apps That Are Changing How You Network

Seven Networking Apps That Are Changing How You Network | The Perfect Storm Team Mobile | Scoop.it
Keep these new apps in mind if you are looking for platforms that put a clever spin on social networking and let you do far more than just post pictures online.

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Is Instagram Direct a Threat to Snapchat?

Is Instagram Direct a Threat to Snapchat? | The Perfect Storm Team Mobile | Scoop.it
With all of the other available messaging application options, is Instagram Direct really viable? Yes, according to GlobalWebIndex.

GWI said in an email to SocialTimes that rather than viewing Facebook Messenger and WhatsApp as rivals, Snapchat is actually the biggest direct threat to Instagram Direct, writing:

Although Instagram Direct has been around since December 2013, it’s only a recent upgrade that has brought the service’s in-app chat feature into the spotlight.

Via Brian Yanish - MarketingHits.com, John van den Brink
Stan Smith's insight:

I've used this quite frequently for about a year already.

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Everything you need to know to preorder an iPhone 6S

Everything you need to know to preorder an iPhone 6S | The Perfect Storm Team Mobile | Scoop.it
The wait is almost over.
The iPhone 6S and 6S Plus won't hit shelves until Sept. 25 but you'll be able to reserve one soon.

Via Rogério Rocha
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Report: Twitter is Growing as a Real-Time News Platform

Report: Twitter is Growing as a Real-Time News Platform | The Perfect Storm Team Mobile | Scoop.it
The report notes that 86 percent of those who use Twitter do so to get the news; many find the service valuable for keeping up with breaking news and events in real-time.

Via Sergio Prior, Ivo Nový
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Rescooped by Stan Smith from Internet of Things & Wearable Technology Insights
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Android Wear's New Strategy For Success In The Apple Watch Era

Android Wear's New Strategy For Success In The Apple Watch Era | The Perfect Storm Team Mobile | Scoop.it

Although Apple hasn’t revealed any official sales numbers—and says it doesn’t plan to—several unofficial estimates claim that Apple has at least cracked the 1 million sales mark. Google's Android Wear platform only shipped 720,000 units in all of 2014, according to Canalys.

Just as it did with smartphones and tablets, Apple has essentially created the smartwatch market. But don't write off Android Wear just yet. Through a series of seemingly low-key changes, Google is quietly positioning itself for a stronger second act....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 7, 2015 5:51 PM

Stay tuned as Google plays catch up.

Richard Platt's curator insight, May 8, 2015 11:48 AM

Just as it did with smartphones and tablets, Apple has essentially created the smartwatch market. But don't write off Android Wear just yet. Through a series of seemingly low-key changes, Google is quietly positioning itself for a stronger second act.  -  A few weeks ago, Google announced Android Wear 5.1.1, and while the version number doesn't suggest major improvements, the update will make third-party apps much more useful.  -   When Android Wear first launched, Google seemed to deliberately hide their launcher, preferring that app makers focus on actionable notifications. But developers say Google may have gotten ahead of itself with that plan.  -  "My guess is they went a bit too fast going notification-only, and they found users are confused by the lack of structure," says Q42 developer Taco Ekkel, who created an app for controlling Philips Hue lightbulbs. "The notification-instead-of-apps model is the future, but people (both users and many app developers) need time to get there."

Moolahonly's curator insight, May 8, 2015 3:06 PM

These are the types of wearable devices we would like help get funding on our crowdfunding platform www.moolahonly.com

 

Please support our Headtalker campaign at http://bit.ly/1EjTMyU

Rescooped by Stan Smith from Technology in Business Today
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All you need to know about Apple's Music

All you need to know about Apple's Music | The Perfect Storm Team Mobile | Scoop.it
All you need to know about Apple's new music streaming and digital radio service Apple Music, including pricing and release date

Via TechinBiz
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