Matthew B. Crawford's book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. We caught up with him in advance of his eMarketer Attention! 2015 keynote to get some quick thoughts about attention and online advertising.
Instagram has no match among photo-sharing social networks, which is why businesses are eager to include it in their social media strategies. It’s taken the network five years since its official launch to begin rolling out advertising, due to the developers’ long-standing goal to make the integration of advertising content into normal browsing experience as seamless and natural as possible.
For businesses, this means that in order to find success on Instagram, they must first get to know the network and its users on their terms.In the past, we have covered essential Instagram elements such as filters, hashtags, and captions; but few Instagram pros manage their presence on the network without some help from hardware and software tools specifically designed for photo sharing.
Whether you’re just getting started with Instagram or need a boost to your follower count, we’ve picked the best Instagram tools to help you manage your photos.
Most of these tools belong to the same four categories: photo and/or video editing, layout, engagement, or metrics. Finally, I’ve thrown in a couple of hardware tools, because let’s face it: even the most skilled iPhoneographers out there need a (steady) helping hand in form of a hardware upgrade....
Give, get and collect photos with Facebook's new app — Moments. Facebook's new separate app "is a private way to give photos to friends and get the photos you didn’t take," which makes it easier to view those captured moments among friends and family. How many times does the same group shot get taken with many…
So you have an iPhone, but your buddy uses an Android phone. You've just taken a pile of photos together, and your Android-toting friend wants them too. What do you do? It's 2015 and there's still no easy answer to that question.
Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to the tweets that are relevant to them.
This brings us to the need for Twitter marketing, and how from generating ideas to promoting on Twitter for free or paid, there are numerous things that you could do on Twitter alone to ensure that it fits well into your content strategy.
This guide will highlight Twitter as one of your vital tools in your content marketing strategy and how to ensure that more people engage with your content to help you achieve your content marketing goals....
Although Apple hasn’t revealed any official sales numbers—and says it doesn’t plan to—several unofficial estimates claim that Apple has at least cracked the 1 million sales mark. Google's Android Wear platform only shipped 720,000 units in all of 2014, according to Canalys.
Just as it did with smartphones and tablets, Apple has essentially created the smartwatch market. But don't write off Android Wear just yet. Through a series of seemingly low-key changes, Google is quietly positioning itself for a stronger second act....
Security researchers just revealed a huge vulnerability in Samsung smartphones that puts hundreds of millions of devices at risk of an attack that could compromise personal data — including phone calls — stored on the device Though the flaw stems...
If Twitter has its way, you could be seeing less stars and more hearts Twitter's latest feature experiment sees the social network swapping out stars in its Android app for hearts to "favorite," or save, tweets.
STOCKHOLM, Sweden — While the majority of the biggest musical stars known and loved around the world may be from the United States, there is a much smaller nation that is responsible for more than its fair share of global pop hits: Sweden This year...
Link builders have a tough job. They have to find a way to build links for their websites and their clients without putting them at risk of a Google penalty.
While Google stresses the importance of natural links earned by producing great content, anyone who does a little competitive research knows that competitors who rank on the first page of search does a little more than just that.
According to Google executive Jerry Dischler, searches via mobile devices now outnumber those on desktops and laptops in 10 countries. Those 10 countries include the US and Japan, though Dischler declined to name the other eight. There is nothing surprising about this as the demise of desktop search has been predicted for years.
Google’s Response to the Rise of Mobile Search
Mobile devices have smaller screens, which provide advertisers with less room for keyword-based ads. People who are searching on mobile devices are also usually on the go, which means that they often do not have a lot of time to spend searching for the things that they need. The result is that many of Google’s latest innovations have to do with speeding up the search experience.
In addition to this, users are spending more time in apps than they are in search engines; this is another reason why Google wants to provide them with faster answers to their mobile searches. According to Google’s Blog, consumers have higher expectations than ever and they want everything right and “right away.” The result is that marketers have to answer their needs immediately no matter where they are....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.