Every semester I like to watch trends in digital media for an assignment I construct for the last month of class. I call it my Future of Journalism assignment, and it's intended to introduce some new tool, trend or idea to the regular curriculum.
This is everything you need to know about Google+, in one handy guide. Google+ is the social backbone of the Google platform and a pretty decent social network for the millions of users who inhabit it. Thanks to its ties to Hangouts, Google+ can also become your own personal podcast, meeting space, or impromptu concert. Google+ Photos's freedoms and features have attracted...
A lot has changed over the past decade in the manner that people consume information and interact with the world around them. Mobile is an absolute game changer that keeps dominating the digital world and, its transformative nature will increase even more in 2015 as more affordable devices will reach all the corners of the globe.
Dave Kahng is a mechanical engineer who noticed a problem with umbrellas: they are far too disposable. He felt that if a person didn’t lose their umbrella first then it would quickly break and become useless in just a few outings.
With so many different brands using social media to reach out to customers, it can be difficult to stand out. Some businesses try to use contests, videos, and other special promotions to interact with customers.
In 2013, 14% had no mobile presence and just 9% were responsive.
Google’s latest algorithm will penalize brands not effectively addressing their mobile consumers’ needs via a mobile-ready site. The easiest way to address this for online retailers is to implement a responsive design.
But let’s take a step back: why is it taking a Google algorithm change to light a fire under the ecommerce industry when it comes to putting mobile first? No, it isn’t that the ecommerce industry is slow to accept disruption or innovation, nor is it that the industry was unaware of the trend. Instead, for most ecommerce companies, the decision to deprioritize mobile-readiness came down to the numbers. Simply put, mobile visitors convert at drastically lower numbers than desktop visitors (0.8% compared to 2.78%, respectively). And, lower conversions means lower revenue...
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.
A sales pitch can happen anywhere these days. Whether you’re meeting up with a potential customer at a coffee shop or talking to prospects at a massive trade show, you need tools that will help you cut through the noise and get your message across.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.