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Retailers expected to invest $55B annually in mobile by 2015: study - Research

Retailers expected to invest $55B annually in mobile by 2015: study - Research | The Perfect Storm Team Mobile | Scoop.it

Retailers will significantly bump up their mobile marketing spend over the next three years thanks in large part to coupons and advertising, according to a new study from Juniper Research.

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The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
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Periscope and other new apps threaten TV's golden egg: Live sports

Periscope and other new apps threaten TV's golden egg: Live sports | The Perfect Storm Team Mobile | Scoop.it
New spate of web firms allow users to easily set up illegal live streams to reach a mass audience.
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5 tips to make Facebook Messenger work better for you

5 tips to make Facebook Messenger work better for you | The Perfect Storm Team Mobile | Scoop.it

Facebook Messenger isn't the most popular app, but these handy hints could help.


Via Kamal Bennani, Ivo Nový
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Sharyn Yuloff's curator insight, April 27, 12:59 AM

Although I know most of these, some of you might not....but now you will!

Sonia Santoveña's curator insight, April 27, 5:31 AM

añada su visión ...

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Periscope, Meerkat and the Journalism of Now

Periscope, Meerkat and the Journalism of Now | The Perfect Storm Team Mobile | Scoop.it
Every semester I like to watch trends in digital media for an assignment I construct for the last month of class. I call it my Future of Journalism assignment, and it's intended to introduce some new tool, trend or idea to the regular curriculum.

Via Sergio Prior
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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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13 Instagram Tools for Businesses

13 Instagram Tools for Businesses | The Perfect Storm Team Mobile | Scoop.it
Instagram is a platform to share quirky moments and inspirational experiences. With 300 million monthly users, it’s also a place for businesses to develop and ...

Via Kamal Bennani
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John Norman's curator insight, April 6, 9:52 PM

Being an Instagram user myself I was very interested to learn something new , which I did. There are some I'm already using and some I had not heard of and will try. Primo article. Are there anymore you know of that we should investigate?

Tangram Media's curator insight, April 7, 9:49 AM

Using Instagram for your business can be complicated - these tools make it easy

Populo Marketing's curator insight, April 11, 11:20 AM

Instagram is becoming bigger and better for businesses. If you have any kind of product or service, used in the right way, instagram can help promote your business

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Apple working on avoiding Apple Watch launch lines

Apple working on avoiding Apple Watch launch lines | The Perfect Storm Team Mobile | Scoop.it
Learn more about the different strategies that Apple is preparing in order to avoid pandemonium at the launch of the Apple Watch on April 24th
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15 Examples of Great Mobile Website Design

15 Examples of Great Mobile Website Design | The Perfect Storm Team Mobile | Scoop.it
Learn about what different companies are doing to show value on their mobile websites.
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Vine videos go HD in latest app update

Vine videos go HD in latest app update | The Perfect Storm Team Mobile | Scoop.it
Vine is rolling out support for 720p high-definition movies across the Web and its mobile apps.
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Facebook Messenger Now Has Apps. Here Are the Ones to Try

Facebook Messenger Now Has Apps. Here Are the Ones to Try | The Perfect Storm Team Mobile | Scoop.it
You've already got more Facebook Messenger power-up options than you likely need, so we sifted through pile to see which ones deserve a place in your phone.
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The Android guide to Google+

The Android guide to Google+ | The Perfect Storm Team Mobile | Scoop.it
This is everything you need to know about Google+, in one handy guide. Google+ is the social backbone of the Google platform and a pretty decent social network for the millions of users who inhabit it. Thanks to its ties to Hangouts, Google+ can also become your own personal podcast, meeting space, or impromptu concert. Google+ Photos's freedoms and features have attracted...

Via Jaana Nyström
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Rescooped by Stan Smith from Social Media Strategies
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Powerful Social Media Marketing Strategies For Mobile Users

Powerful Social Media Marketing Strategies For Mobile Users | The Perfect Storm Team Mobile | Scoop.it
A lot has changed over the past decade in the manner that people consume information and interact with the world around them. Mobile is an absolute game changer that keeps dominating the digital world and, its transformative nature will increase even more in 2015 as more affordable devices will reach all the corners of the globe.

Via Ivo Nový
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Ivo Nový's curator insight, March 26, 1:17 AM

Did you know that there are 2.078 billion social media active users and 1.685 billion active mobile social accounts?

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Never Lose Your Umbrella Again with Davek Alert

Never Lose Your Umbrella Again with Davek Alert | The Perfect Storm Team Mobile | Scoop.it
Dave Kahng is a mechanical engineer who noticed a problem with umbrellas: they are far too disposable. He felt that if a person didn’t lose their umbrella first then it would quickly break and become useless in just a few outings.
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Twitter Starts Testing Autoplay Videos in iPhone, iPad Apps

Twitter Starts Testing Autoplay Videos in iPhone, iPad Apps | The Perfect Storm Team Mobile | Scoop.it
twitter started testing autoplay videos with some u.s. users of its iphone and ipad apps on monday.

Via iNeoMarketing
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This One Quality Can Make or Break Your Social Media Campaigns

This One Quality Can Make or Break Your Social Media Campaigns | The Perfect Storm Team Mobile | Scoop.it
With so many different brands using social media to reach out to customers, it can be difficult to stand out.
Some businesses try to use contests, videos, and other special promotions to interact with customers.
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15 Examples of Great Mobile Website Design

15 Examples of Great Mobile Website Design | The Perfect Storm Team Mobile | Scoop.it
Learn about what different companies are doing to show value on their mobile websites.
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Rescooped by Stan Smith from Public Relations & Social Media Insight
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How to Edit Your Social Activity to Cater to a Mobile Audience

How to Edit Your Social Activity to Cater to a Mobile Audience | The Perfect Storm Team Mobile | Scoop.it

In 2013, 14% had no mobile presence and just 9% were responsive.

 

Google’s latest algorithm will penalize brands not effectively addressing their mobile consumers’ needs via a mobile-ready site. The easiest way to address this for online retailers is to implement a responsive design.

 

But let’s take a step back: why is it taking a Google algorithm change to light a fire under the ecommerce industry when it comes to putting mobile first? No, it isn’t that the ecommerce industry is slow to accept disruption or innovation, nor is it that the industry was unaware of the trend. Instead, for most ecommerce companies, the decision to deprioritize mobile-readiness came down to the numbers. Simply put, mobile visitors convert at drastically lower numbers than desktop visitors (0.8% compared to 2.78%, respectively). And, lower conversions means lower revenue...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 21, 3:25 AM

What you need to know beyond responsive design to prepare for a mobile-local ecommerce audience. Essential reading!  10/10

Rescooped by Stan Smith from Web Marketing and Social Media
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Meerkat or Periscope? How to Broadcast Video Via Mobile

Meerkat or Periscope? How to Broadcast Video Via Mobile | The Perfect Storm Team Mobile | Scoop.it
Do you want to live stream video to Twitter with Meerkat or Periscope? This article shares the differences between them so you can make the best choice.

Via Sergio Prior
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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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9 Things You Need to Know About Google's Mobile-Friendly Update

9 Things You Need to Know About Google's Mobile-Friendly Update | The Perfect Storm Team Mobile | Scoop.it
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.

Via Kamal Bennani
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seowebblog's comment, April 8, 2:12 PM
Nice info on mobile friendly, Here you can read more about this..http://sco.lt/8dE1FR
seowebblog's comment, April 8, 2:12 PM
Nice info on mobile friendly, Here you can read more about this..http://sco.lt/8dE1FR
seowebblog's comment, April 8, 2:12 PM
Nice info on mobile friendly, Here you can read more about this..http://sco.lt/8dE1FR
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The Investments for Mobile App Development and Testing

The Investments for Mobile App Development and Testing | The Perfect Storm Team Mobile | Scoop.it
Blog Series to Focus on Investments in Mobile App Development and Testing
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How to Design A Pitch Deck That Looks Great On Your Phone

How to Design A Pitch Deck That Looks Great On Your Phone | The Perfect Storm Team Mobile | Scoop.it

A sales pitch can happen anywhere these days. Whether you’re meeting up with a potential customer at a coffee shop or talking to prospects at a
massive trade show, you need tools that will help you cut through the noise and get your message across.


Via Baiba Svenca
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Baiba Svenca's curator insight, March 29, 12:28 PM

Some great tips for creating  Prezi presentation on your smartphone - 3 suggestions you have to read that differ from making a presentation on a PC.

Maria Sara de Lasa's curator insight, April 1, 9:06 AM

Mobile presentations

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#Marketing 101: Developing a Content Strategy

#Marketing 101: Developing a Content Strategy | The Perfect Storm Team Mobile | Scoop.it
Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.
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Rescooped by Stan Smith from Social Media Useful Info
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Following Acquisition, Twitter Launches Periscope

Following Acquisition, Twitter Launches Periscope | The Perfect Storm Team Mobile | Scoop.it
Earlier this year, Twitter acquired Periscope, a video livestreaming app that was in beta at the time of purchase. Today, Twitter announced that it has launched the app for iOS.

Via Ivo Nový
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Ivo Nový's curator insight, March 27, 1:20 AM

Viewers can comment on the livestream and send “hearts” if they enjoy the video. The hearts act as a ranking mechanism. If the video is public, the more hearts the stream gets, the higher it will be displayed in the “Most Loved,” list.

Rescooped by Stan Smith from Google + Applications
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Google Working on Project to Let You Receive and Pay Bills Directly Inside Gmail

Google Working on Project to Let You Receive and Pay Bills Directly Inside Gmail | The Perfect Storm Team Mobile | Scoop.it
Is this the future of paper mail?

Via Steven Healey
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Rescooped by Stan Smith from Social Media Useful Info
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Tip: Do not focus on Facebook

Tip: Do not focus on Facebook | The Perfect Storm Team Mobile | Scoop.it
Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc.

And they are not committed to Facebook, which is a different strategy when compared to most publishers.

As the largest social network with a ton of tools designed for publishers and content marketers, it is easy to focus on Facebook as a distribution and audience channel.

Via Ivo Nový
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Randy Hilarski's curator insight, March 26, 9:30 AM

Diversify your traffic sources. We use Native Ads, Display Ads and Paid Social for our clients. Google loves paid traffic, take advantage of it.

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Zendo Is My New Favorite Secure Messaging App

Zendo Is My New Favorite Secure Messaging App | The Perfect Storm Team Mobile | Scoop.it
 How does a new secure messaging app stand out in such a crowded space? By making something that’s super easy to use. And also by using a type of encryption that technically cannot be cracked.
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Rescooped by Stan Smith from Business: Economics, Marketing, Strategy
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | The Perfect Storm Team Mobile | Scoop.it
Blog post at Rebekah Radice, Social Media Strategy : Are you using graphics in your social media posts?
Would you like to connect consumers to your business through visual marketing?
Not [..]

Via Pantelis Chiotellis
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)