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Office Depot leverages QR codes in-store to help customers get organized

Office Depot leverages QR codes in-store to help customers get organized | The Perfect Storm Team Mobile | Scoop.it

The QR codes are part of a multichannel effort that includes a microsite featuring tips from experts on how to organize any home or business as well as videos. To drive engagement from in-store customers, QR codes have been placed on products marked “Organize Me 2013 Expert Pick” that link back to the content.

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The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
Curated by Stan Smith
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Why We Need to Adapt to Mobile Marketing

Why We Need to Adapt to Mobile Marketing | The Perfect Storm Team Mobile | Scoop.it
On the one hand, progress fueled by Mobile Marketing brings us solutions that make our lives easier. On the other hand, we have to adapt to changes faster.

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janlgordon's curator insight, May 31, 8:15 PM

I selected this article from Curatti written by Julia Kravchenko because it explains why businesses need to stay flexible in their marketing as technology continues to change.

 

Mobile's evolution requires us to adapt to the latest approaches in business.

 

How Mobile Has Transformed Marketing

 

While businesses should have a mobile marketing strategy they need to be open to any shifts in technology. I agree that you need to stay on top of the latest advances -- especially when it comes to attracting new customers.

 

Kravchenko provides insights into why mobile marketing can be a challenge in the midst of its benefits.

 

Here's what caught my attention:

 

  • Social networks and mobile are now intertwined. More than half of users check their devices the first thing they wake up. This is why digital marketing continues to be on the rise.

 

  • Google launched AMP (Accelerated Mobile Page) in 2016 along with PWA (Progressive Web Apps) because of the growing trend of mobile usage. Businesses that don't meet the new requirements are losing the visibility race.

 

  • The new direct way to communicate with customers is through push notifications. As this becomes more popular these are turning into more personalized messages.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9ifQ30cd1Kr

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Sanjana Singh's comment, June 1, 9:44 AM
Thanks Janigordon for sharing such nice blog post and your comment on it! Its really impressive that you get hold of the right notes and build a co-relation between mobile marketing and the new introduction in digital industry. It is impressive that you mentioned both about AMP and PWA. AMP helps to get audience attention, however PWAs improves user experiences and engagements. I was just reading a blog post recently on Techmagnate, where they have mentioned a detailed report on progressive web app. http://www.techmagnate.com/blog/progressive-web-app-a-comprehensive-guide/ Interestingly they have included the do's and don'ts of PWA and also some successful examples of such apps. I find it very informative. You can have a look at it.
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After Fake News, Facebook Starts Crackdown on Spammy Ads

After Fake News, Facebook Starts Crackdown on Spammy Ads | The Perfect Storm Team Mobile | Scoop.it
Facebook has rolled out a new update that seeks to cut down on spammy ads on users’ news feeds. The announcement came just over a month after the social media site clamped down on fake…
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Adobe's 2017 Digital Trends Report: What We Learned

Adobe's 2017 Digital Trends Report: What We Learned | The Perfect Storm Team Mobile | Scoop.it
Published in February 2017, this year's 2017 Adobe Digital Trends Report report is based on a survey of more than 14,000 digital marketing and ecommerce professionals from across the globe. Below are some of our key takeaways.
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How SMS Enhances Your B2B Marketing Strategy

How SMS Enhances Your B2B Marketing Strategy | The Perfect Storm Team Mobile | Scoop.it
SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing

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janlgordon's curator insight, May 5, 6:37 PM

I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.

 

You can reach your prospects through specific SMS strategies.

 

Exploring the Mobile SMS Marketing Method

 

When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.

 

Forrest shows you several ways to improve your SMS marketing strategy for more sales.

 

Here's what caught my attention:

 

  • You will have more coupon redemption rates if you are sending a message to an email subscriber. On demand coupons have an even greater response.

 

  • Because almost all customers own a mobile phone it is very easy to have them act upon a promotion sent via text. People can store these in their phone and easily access them for later.

 

  • Tailor your coupons for every day consumer related products. Be sure to personalize the message and send 3 to 4 texts a month.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/MtqX30btO8e

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

malek's comment, May 8, 2:33 PM
Grateful for recom, TY @jaanlgordon
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The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | The Perfect Storm Team Mobile | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke

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janlgordon's curator insight, January 3, 10:05 PM

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ddPB307Fek9

 

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Anuj Saxena's curator insight, January 6, 2:28 AM
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How to Improve Your Social Customer Service

How to Improve Your Social Customer Service | The Perfect Storm Team Mobile | Scoop.it
If you want to integrate social networks into customer service you have to know which steps to take. Here's my recipe for your Social Customer Service plan

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janlgordon's curator insight, December 5, 2016 4:29 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully integrate social channels into customer service.

 

It's important to be active with your customers on social media in order to build trust and sales.

 

Improve Your Social Customer Experience

 

Great customer service begins with active and engaged social interactions. I agree that your business can better reach your community by communicating with them where they are most active.

 

Fabrizio shows you several ways to improve your customer service strategy through social media.

 

Here's what caught my attention:

 

  • Brands and customers have different ways to build relationships with new digital tools such as mobile messaging. Some embrace this faster than others.

 

  • Find out if and how new trends can be beneficial to your brand. Remember that your audience is searching for information from the competition and to be one step ahead.

 

  • Respond to your customers on social media in a timely manner. Use clear and concise language that speaks to them directly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gIOc306Q5ha

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Daniel Gonzales's curator insight, December 6, 2016 6:35 PM
Delivery, demand, and timing!... Don't miss this article, awesome share for any team ;-)
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Here's Where New Yorkers Can Buy Snapchat Spectacles

Here's Where New Yorkers Can Buy Snapchat Spectacles | The Perfect Storm Team Mobile | Scoop.it
Snapchat Spectacles are now being sold in a vending machine located near Central Park in New York City.

Via Marc Wachtfogel, Ph.D., Brian Yanish - MarketingHits.com
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Snapchat Spectacles Brilliant F-ING Marketing

Snapchat Spectacles Brilliant F-ING Marketing | The Perfect Storm Team Mobile | Scoop.it

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Martin (Marty) Smith's curator insight, November 18, 2016 9:42 PM
Snapchat Spectacles brilliant ring marketing.
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WhatsApp has finally added video calling

WhatsApp has finally added video calling | The Perfect Storm Team Mobile | Scoop.it
WhatsApp has upped the ante in the battle to be a one-stop shop for communication with the launch of video calling within its app.
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How to Stream video to Facebook using Smiletime , Blab Cafe

An explanation of Blab.Cafe as a website , and what I want to accomplish with my show. I also go over the basic functionality of Smile time as a platfor
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Social Media After Death of Vine

Social Media After Death of Vine | The Perfect Storm Team Mobile | Scoop.it

Social Media - Embrace The Suck
Turns out marketing and war have a lot in common as this Curagami post shares. Twitter is reeling in pain and social media marketing is entering the BIG SHAKEOUT period. 

Don't question, judge or cry too much. Grab you Vines, put them on YouTube and (or the best of 'em anyway) and move on. Remember nobody knows nothing and watch your ego and hubris enough to keep betting without the false belief you've found any lasting truth or repeatable pattern. 

Life after Vine's death and the Big Shakeout is going to, as the Marines say, embrace the suck. Find out why on Curagami: 
http://www.curagami.com/social-media-death-vine/ ;


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Google AMP - The Future Of Mobile Marketing: What You Need To Know

Google AMP - The Future Of Mobile Marketing: What You Need To Know | The Perfect Storm Team Mobile | Scoop.it
Google AMP is the name of the new project by the Big G, aimed at revolutionizing the way you plan your mobile marketing strategy. But what is AMP?
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Digital ad spending accelerates as mobile overtakes desktop

Digital ad spending accelerates as mobile overtakes desktop | The Perfect Storm Team Mobile | Scoop.it
Figures reveal strong Facebook growth in Ireland
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New 'Spotify Codes' Use Social Media for Quick Music Sharing

New 'Spotify Codes' Use Social Media for Quick Music Sharing | The Perfect Storm Team Mobile | Scoop.it
Spotify recently introduced Spotify Codes to all of their users. Through this update, Spotify users can now share their music with friends and family by simply scanning an image code. The code will then load…
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Elon Musk's Resume of Failures - Blog About Infographics and Data Visualization

Elon Musk's Resume of Failures - Blog About Infographics and Data Visualization | The Perfect Storm Team Mobile | Scoop.it
Infographics blog covering infographics, data visualization and visual thinking. Charts and graphs communicate data, infographics turn data into information.
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7 Life Changing Apps I Can't Live Without!

7 Life Changing Apps I Can't Live Without! - Face mask | MasonDaily here are my 7 life changing apps i can’t live without! see what’s on my phone and all m
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Instagram Ads: What Marketers Need to Know 

Instagram Ads: What Marketers Need to Know  | The Perfect Storm Team Mobile | Scoop.it
Social Media Marketing Podcast 220. In this episode Jenn Herman explores how you can succeed with Instagram ads.
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Instagram Social Media Tips: Get Instant Impact on your Business Marketing Goals

Instagram Social Media Tips: Get Instant Impact on your Business Marketing Goals | The Perfect Storm Team Mobile | Scoop.it
Instagram marketing is becoming indispensable with the growing popularity of this social media platform. Let's learn here the right strategy to get the most of your Instagram marketing.
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Instagram Adds Live Video, Disappearing Photos and Videos

Instagram Adds Live Video, Disappearing Photos and Videos | The Perfect Storm Team Mobile | Scoop.it
Instagram announced two major updates Monday morning: live video in Instagram Stories and its latest nod to Snapchat, disappearing photos and videos in its Instagram Direct messaging feature.

The Facebook-owned photo- and video-sharing network said in a blog post that live video in Instagram Stories and in its Explore section will roll out globally “over the next few weeks,” adding:

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Generation C as the New Connected Consumers

Generation C as the New Connected Consumers | The Perfect Storm Team Mobile | Scoop.it
This is part one of a two part series. This part recaps the the growing influence and demographic impact of Generation C - the Connecte

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janlgordon's curator insight, November 21, 2016 1:07 AM

I selected this article from Curatti written by Raymond Morin because it explains the growing influence of a generation of digital buyers.

 

By understanding the Generation C class of Internet and social consumers your business can better reach them.

 

Improve Your Customer Influence in a Digital Realm

 

In the information age it's important to reach your audience on their level in order to be most effective. I agree that your business can better understand how to achieve this by taking a look at how consumer behavior has evolved.

 

Morin explains several ways customers have become influential over business and what could change in the future.

 

Here's what caught my attention:

 

  • Social media has made us more connected than ever before. While baby boomers are retiring the next young, digital generation is on the rise.

 

  • A large portion of online sales come from millennials who spend nearly $600 billion in the U.S.. In three years this number could grow to $1.5 trillion.

 

  • We have now entered an era of Generation C where young people have adopted new ways of learning and processing information. Those born after 2013 will influence the sales spectrum even further.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/6iHw306mEzD

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

AvizorMedia's curator insight, November 21, 2016 11:15 AM
Un artículo que nos explica la creciente influencia y el impacto demográfico de la Generación C-Connected. Trata de los efectos de  la generación de consumidores digitales. 
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7 Smart Ways to Start Using Facebook Live for Your Business

7 Smart Ways to Start Using Facebook Live for Your Business | The Perfect Storm Team Mobile | Scoop.it
Facebook Live's video streams engage your audience in ways pre-recorded content can't match. Here's how to add it to your social strategy.
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How to Cultivate B2B Relationships with Mobile

How to Cultivate B2B Relationships with Mobile | The Perfect Storm Team Mobile | Scoop.it
Mobile marketing automation allows marketers to go into greater detail with better personalization for a larger number o

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BSN's curator insight, November 17, 2016 6:38 AM
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janlgordon's comment, November 17, 2016 10:52 AM
Thank you @Mehdi BH
janlgordon's comment, November 17, 2016 10:52 AM
You're welcome @Moumita Dasgupta @Techgeeker
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Why You Should Use Snapchat Lenses 

Why You Should Use Snapchat Lenses  | The Perfect Storm Team Mobile | Scoop.it
So what exactly is SnapChat lenses and why should you care? Well, SnapChat is an image messaging and multimedia mobil

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The True Cost of Building an App

The True Cost of Building an App | The Perfect Storm Team Mobile | Scoop.it
The mobile app industry is expected to grow into a $77 Bn dollar industry by the end of 2017. That means two things: people are buying apps and you need one

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janlgordon's comment, November 2, 2016 10:46 AM
Thank you @Stan Smith & @Thierry Evangelista :-)
m.j. bragaña g.'s curator insight, November 6, 2016 3:21 AM
#SCEUNED16 Esta balanza podríamos usarla para pensar en las repercusiones del uso de las nuevas tecnologías en las aulas.
janlgordon's comment, November 6, 2016 10:32 PM
Thank you @m.j. bragaña g. :-)
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Building Engagement & Driving Sales

Building Engagement & Driving Sales | The Perfect Storm Team Mobile | Scoop.it
Providing full service online marketing & DIY solutions for small and medium businesses.
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