Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. However, only 34 percent of brands are on Instagram, compared to 80 percent and 70 percent on Facebook and Twitter, respectively.
Matthew B. Crawford's book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. We caught up with him in advance of his eMarketer Attention! 2015 keynote to get some quick thoughts about attention and online advertising.
Instagram has no match among photo-sharing social networks, which is why businesses are eager to include it in their social media strategies. It’s taken the network five years since its official launch to begin rolling out advertising, due to the developers’ long-standing goal to make the integration of advertising content into normal browsing experience as seamless and natural as possible.
For businesses, this means that in order to find success on Instagram, they must first get to know the network and its users on their terms.In the past, we have covered essential Instagram elements such as filters, hashtags, and captions; but few Instagram pros manage their presence on the network without some help from hardware and software tools specifically designed for photo sharing.
Whether you’re just getting started with Instagram or need a boost to your follower count, we’ve picked the best Instagram tools to help you manage your photos.
Most of these tools belong to the same four categories: photo and/or video editing, layout, engagement, or metrics. Finally, I’ve thrown in a couple of hardware tools, because let’s face it: even the most skilled iPhoneographers out there need a (steady) helping hand in form of a hardware upgrade....
Give, get and collect photos with Facebook's new app — Moments. Facebook's new separate app "is a private way to give photos to friends and get the photos you didn’t take," which makes it easier to view those captured moments among friends and family. How many times does the same group shot get taken with many…
The Monday Note survey on News applications usage yielded surprising findings: (1) You rely on very small number of news apps; (2) Twitter and RSS-related apps score quite high, they are the de facto vector for News; (3) Once huge, Flipboard is losing ground fast while Apple News is not faring well; (4) Half of readers surveyed would rather have no ads in exchange for a monthly fee.
If 2015 was the year of mobile and video, what will 2016 hold? Now that most social platforms and many of the companies doing business on them are thinking mobile-first, let’s take a look at what this year has in store.
Although Apple hasn’t revealed any official sales numbers—and says it doesn’t plan to—several unofficial estimates claim that Apple has at least cracked the 1 million sales mark. Google's Android Wear platform only shipped 720,000 units in all of 2014, according to Canalys.
Just as it did with smartphones and tablets, Apple has essentially created the smartwatch market. But don't write off Android Wear just yet. Through a series of seemingly low-key changes, Google is quietly positioning itself for a stronger second act....
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