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InMobi Announces Free ‘Lifetime Value Platform’ To Help Developers Deliver Targeted Content

InMobi Announces Free ‘Lifetime Value Platform’ To Help Developers Deliver Targeted Content | The Perfect Storm Team Mobile | Scoop.it
Thanks in part to some recent acquisitions, InMobi has been expanding its services for mobile developers.
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The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
Curated by Stan Smith
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Snapchat As A Brand Builder

Snapchat As A Brand Builder | The Perfect Storm Team Mobile | Scoop.it
Snapchat, which began as a private way for young people to connect with each other through photo stories, has now become an important tool fo

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janlgordon's comment, July 27, 2:29 PM
Thank you John :-)
janlgordon's comment, July 28, 10:42 AM
Thank you @Anna :-)
janlgordon's comment, Today, 10:42 AM
Thank you Pat & @Stan Smith :-)
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Pokemon Go startup is worth $3.65 billion

Pokemon Go startup is worth $3.65 billion | The Perfect Storm Team Mobile | Scoop.it
Niantic is worth $3.65 billion, thanks to the runaway popularity of mobile game Pokemon Go, say analysts.
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iOS 10 preview: Apple breaks down its walled garden

iOS 10 preview: Apple breaks down its walled garden | The Perfect Storm Team Mobile | Scoop.it
@romaindillet

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Yes, the olds are coming to Snapchat — but so is everybody else

Yes, the olds are coming to Snapchat — but so is everybody else | The Perfect Storm Team Mobile | Scoop.it
On Monday, the Wall Street Journal sounde

Via Marylene Delbourg-Delphis
Stan Smith's insight:
I got the app before Snapchat became popular. I didn't use it much because I didn't know anyone at the time. That certainly has changed.
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How You Can Conquer These Three Negative Content Trends

How You Can Conquer These Three Negative Content Trends | The Perfect Storm Team Mobile | Scoop.it
Content - Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.
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Not Just For Kids: How Gamification Can Help In Distributed Marketing

Not Just For Kids: How Gamification Can Help In Distributed Marketing | The Perfect Storm Team Mobile | Scoop.it
Gamification involves adding the competitive elements of games into non-game environments to improve performance and results.
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Instagram's growth is astounding, if you ignore the US

Instagram's growth is astounding, if you ignore the US | The Perfect Storm Team Mobile | Scoop.it
Instagram passed 500 million monthly average users, but its US usage seemingly hasn't changed since last September.

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Instagram post interactions “dropped 33% in one year,” according to a new study

Instagram post interactions “dropped 33% in one year,” according to a new study | The Perfect Storm Team Mobile | Scoop.it
Lately Instagram has been grabbing all the headlines for the right reasons. Introductions of algorithm, new color to go with the app’s icon, and more featu

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Instagram Made a Huge Change--and It's Not the Logo

Instagram Made a Huge Change--and It's Not the Logo | The Perfect Storm Team Mobile | Scoop.it
While people seem focused on its new logo, Instagram is in the process of rolling out algorithm-based feeds to some users--a change with potentially huge consequences for brands and influencers.

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Anita's curator insight, June 6, 11:58 AM
The change in Instagram - who does it benefit?
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Voice Search Is Exploding and Digital Strategy Will Never Be the Same

Voice Search Is Exploding and Digital Strategy Will Never Be the Same | The Perfect Storm Team Mobile | Scoop.it
How this changes your digital and social media strategies and could lead to a competitive advantage.
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Why Are Brands Turning to Social Media Influencers?

Why Are Brands Turning to Social Media Influencers? | The Perfect Storm Team Mobile | Scoop.it
As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community.


These modern day moms are not what they used to be. Today, in between work, social commitments and taking care of families, their primary focus lies in researching new products and services online.


Being addicted to social media, they also share their thoughts and experiences online, leveraging their powerful presence to either make or break a brand.


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Sherry Bonelli's curator insight, February 20, 3:09 PM

Brand Influencers can really help grow your social media reach. Are you an Influencer or are you trying to find Influencers?

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Updated: Google penalizes mobile sites using sneaky redirects

Updated: Google penalizes mobile sites using sneaky redirects | The Perfect Storm Team Mobile | Scoop.it
“Google takes action on mobile sites that trick users into being redirected to an unwanted website from the mobile search results page. This Twitter post was just to remind webmasters not to use sneaky redirects.”
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THE *OFFICIAL ANDREASCY*'s curator insight, May 5, 3:17 PM

It looks as if Google has taken action on sneaky sites that redirect users from the mobile search results page.

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Facebook played the shift to mobile perfectly, and it's still reaping the rewards

Facebook played the shift to mobile perfectly, and it's still reaping the rewards | The Perfect Storm Team Mobile | Scoop.it
All of Facebook's growth since its IPO came from mobile advertising.

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US standards lab says SMS is no good for authentication

US standards lab says SMS is no good for authentication | The Perfect Storm Team Mobile | Scoop.it
National Institute for Standards and Technology says tokens, apps should replace TXT
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Here's Why Turning Instagram Notifications On Might Not be a Good Idea

Here's Why Turning Instagram Notifications On Might Not be a Good Idea | The Perfect Storm Team Mobile | Scoop.it
Instagram users are freaking out over the potential impacts of the coming algorithm, asking their followers to turn on notifications for their posts to avoid the impact. But will that actually work?

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Messaging apps are now bigger than social networks

Messaging apps are now bigger than social networks | The Perfect Storm Team Mobile | Scoop.it
Messaging apps are about more than messaging.

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Mobile Search – How Google Thinks About It

Mobile Search – How Google Thinks About It | The Perfect Storm Team Mobile | Scoop.it
If your business has a physical location, you know by now that mobile search is the new front door to your store. 

There are now more Google searches on mobile than desktop, and more than half of all web traffic now comes from mobile and tablet devices. 

In fact, every month people visit 1.5 billion destinations related to what they searched for on Google.


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Five mobile marketing lessons from DMWF's panel

Five mobile marketing lessons from DMWF's panel | The Perfect Storm Team Mobile | Scoop.it
MarketingTech attended a mobile marketing panel at the Digital Marketing World Forum recently.
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Report: Apple blocks Spotify app update after in-app subscription removal

Report: Apple blocks Spotify app update after in-app subscription removal | The Perfect Storm Team Mobile | Scoop.it
Spotify claims that Apple is trying to boost its own subscription music service.

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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | The Perfect Storm Team Mobile | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.

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janlgordon's curator insight, August 27, 2014 9:03 AM

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

janlgordon's comment, June 28, 3:38 PM
Thank you @Stan Smith and @Skylly_W :-)
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Facebook case shows social media has same legal risks as print

Facebook case shows social media has same legal risks as  print | The Perfect Storm Team Mobile | Scoop.it
The courts are increasingly pursuing online defamation cases and making big awards

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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | The Perfect Storm Team Mobile | Scoop.it
Do you need to create content on the go? Discover six mobile apps to create content for your social media profiles.
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donhornsby's curator insight, May 31, 8:52 AM
(From the article): There are many great free and premium apps for iPhone and Android users that allow you to create amazing visual content for your social media networks. These are just the tip of the iceberg.
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Instagram’s Analytics Tools are Coming – Here’s How They'll Work

Instagram’s Analytics Tools are Coming – Here’s How They'll Work | The Perfect Storm Team Mobile | Scoop.it
Instagram's new brand profiles, which are in testing phase at the moment, will also include a range of analytics features - here's how they work. 

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Facebook IQ Examines the Tender Side of Technology

Facebook IQ Examines the Tender Side of Technology | The Perfect Storm Team Mobile | Scoop.it
Does technology drive people further apart or pull them closer together? The latter is true, according to a recent study by Facebook IQ.

Via Ivo Nový
Stan Smith's insight:
Living in Europe while most of my family lives in the United States I tend to think it pulls us closer together, BUT on the other hand side I've seen how smart phones can interfere with good communication with the people in my own house if we allow it to happen.
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How to tailor your app display ads to targeted segments

How to tailor your app display ads to targeted segments | The Perfect Storm Team Mobile | Scoop.it
Are you tapping into the power of segmentation with your app ad creatives? Columnist Craig Weinberg takes a look at some brands that are doing it the right way so that you can learn from them.
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