The Perfect Storm Team Mobile
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The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
Curated by Stan Smith
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The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | The Perfect Storm Team Mobile | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke

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janlgordon's curator insight, January 3, 10:05 PM

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ddPB307Fek9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:28 AM
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How to Cultivate B2B Relationships with Mobile

How to Cultivate B2B Relationships with Mobile | The Perfect Storm Team Mobile | Scoop.it
Mobile marketing automation allows marketers to go into greater detail with better personalization for a larger number o

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BSN's curator insight, November 17, 2016 6:38 AM
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janlgordon's comment, November 17, 2016 10:52 AM
Thank you @Mehdi BH
janlgordon's comment, November 17, 2016 10:52 AM
You're welcome @Moumita Dasgupta @Techgeeker
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Improve Your Mobile Centricity With These 7 Components

Improve Your Mobile Centricity With These 7 Components | The Perfect Storm Team Mobile | Scoop.it
Our day-to-day lives have become increasingly mobile-centric. Everything that we do as consumers revolves around mobile technology.

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janlgordon's comment, September 17, 2016 11:07 AM
Thank you @steve batchelder & @Ricard Lloria :-)
janlgordon's comment, September 19, 2016 10:38 AM
Thank you @Stan Smith :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
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Updated: Google penalizes mobile sites using sneaky redirects

Updated: Google penalizes mobile sites using sneaky redirects | The Perfect Storm Team Mobile | Scoop.it
“Google takes action on mobile sites that trick users into being redirected to an unwanted website from the mobile search results page. This Twitter post was just to remind webmasters not to use sneaky redirects.”
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THE *OFFICIAL ANDREASCY*'s curator insight, May 5, 2016 3:17 PM

It looks as if Google has taken action on sneaky sites that redirect users from the mobile search results page.

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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | The Perfect Storm Team Mobile | Scoop.it
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.

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Martin (Marty) Smith's curator insight, February 23, 2016 10:03 AM

Good another marketing to master along with email marketing, conversion marketing, mobile marketing, cause marketing, video marketing and about 50 others.  Now Emoji Marketing. Crazy. 

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How to Edit Your Social Activity to Cater to a Mobile Audience

How to Edit Your Social Activity to Cater to a Mobile Audience | The Perfect Storm Team Mobile | Scoop.it

In 2013, 14% had no mobile presence and just 9% were responsive.

 

Google’s latest algorithm will penalize brands not effectively addressing their mobile consumers’ needs via a mobile-ready site. The easiest way to address this for online retailers is to implement a responsive design.

 

But let’s take a step back: why is it taking a Google algorithm change to light a fire under the ecommerce industry when it comes to putting mobile first? No, it isn’t that the ecommerce industry is slow to accept disruption or innovation, nor is it that the industry was unaware of the trend. Instead, for most ecommerce companies, the decision to deprioritize mobile-readiness came down to the numbers. Simply put, mobile visitors convert at drastically lower numbers than desktop visitors (0.8% compared to 2.78%, respectively). And, lower conversions means lower revenue...


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Jeff Domansky's curator insight, April 21, 2015 3:25 AM

What you need to know beyond responsive design to prepare for a mobile-local ecommerce audience. Essential reading!  10/10

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | The Perfect Storm Team Mobile | Scoop.it

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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Kraft relies on mobile advertising to anchor social efforts

Kraft relies on mobile advertising to anchor social efforts | The Perfect Storm Team Mobile | Scoop.it
Kraft’s Macaroni & Cheese brand is running a mobile advertising campaign that aims to build the company’s relationship with consumers on Twitter.
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Fundamental Mobile SEO Tips for an Optimal User Experience

Fundamental Mobile SEO Tips for an Optimal User Experience | The Perfect Storm Team Mobile | Scoop.it
Two of the hottest topics in the online marketing world are SEO and adapting to the ever increasing demand for mobile friendly websites
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How to Improve Your Social Customer Service

How to Improve Your Social Customer Service | The Perfect Storm Team Mobile | Scoop.it
If you want to integrate social networks into customer service you have to know which steps to take. Here's my recipe for your Social Customer Service plan

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janlgordon's curator insight, December 5, 2016 4:29 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully integrate social channels into customer service.

 

It's important to be active with your customers on social media in order to build trust and sales.

 

Improve Your Social Customer Experience

 

Great customer service begins with active and engaged social interactions. I agree that your business can better reach your community by communicating with them where they are most active.

 

Fabrizio shows you several ways to improve your customer service strategy through social media.

 

Here's what caught my attention:

 

  • Brands and customers have different ways to build relationships with new digital tools such as mobile messaging. Some embrace this faster than others.

 

  • Find out if and how new trends can be beneficial to your brand. Remember that your audience is searching for information from the competition and to be one step ahead.

 

  • Respond to your customers on social media in a timely manner. Use clear and concise language that speaks to them directly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gIOc306Q5ha

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Daniel Gonzales's curator insight, December 6, 2016 6:35 PM
Delivery, demand, and timing!... Don't miss this article, awesome share for any team ;-)
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The True Cost of Building an App

The True Cost of Building an App | The Perfect Storm Team Mobile | Scoop.it
The mobile app industry is expected to grow into a $77 Bn dollar industry by the end of 2017. That means two things: people are buying apps and you need one

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janlgordon's comment, November 2, 2016 10:46 AM
Thank you @Stan Smith & @Thierry Evangelista :-)
m.j. bragaña g.'s curator insight, November 6, 2016 3:21 AM
#SCEUNED16 Esta balanza podríamos usarla para pensar en las repercusiones del uso de las nuevas tecnologías en las aulas.
janlgordon's comment, November 6, 2016 10:32 PM
Thank you @m.j. bragaña g. :-)
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Build Your Brand With Augmented Reality

Build Your Brand With Augmented Reality | The Perfect Storm Team Mobile | Scoop.it
As you all know, a very addictive augmented reality game has taken over our social media world. Business owners should pay attention to this growing trend

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janlgordon's comment, August 5, 2016 10:40 AM
Thank you @Antonios Bouris :-)
janlgordon's comment, August 8, 2016 2:23 PM
You're welcome @rickythomsan :-)
janlgordon's comment, August 11, 2016 2:28 PM
Thank you @Stephania Savva, Ph.D @Skylly_W & @Anna :-)
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Does Google stand a chance against Facebook in mobile display?

Does Google stand a chance against Facebook in mobile display? | The Perfect Storm Team Mobile | Scoop.it
Several agency reports pointed to Google's display business strengthening in Q4. A look at what the company is up against and how Facebook came to dominate mobile display.
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How to Get More Sales From Your Mobile Visitors

How to Get More Sales From Your Mobile Visitors | The Perfect Storm Team Mobile | Scoop.it

Over the next few years, most of your traffic growth will come from mobile devices. Mobile is becoming so important that Google is making algorithm changes based on mobile device usage.

But what you’ll notice as your traffic increases from mobile is that your conversions and sales won’t increase as fast. Why? Because your website isn’t set up for mobile conversions.

In order to help you grow, I’ve created an infographic that will teach you how to get more sales from your mobile visitors....


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Jeff Domansky's curator insight, May 22, 2015 11:50 PM

Neil Patel offers an important look at mobile and its impact on marketing now and in the future.

Marco Favero's curator insight, May 23, 2015 4:12 AM

aggiungi la tua intuizione ...

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Ready for Mobile? Comprehensive List of Testing Tools

Ready for Mobile? Comprehensive List of Testing Tools | The Perfect Storm Team Mobile | Scoop.it
Mobile responsive design tools for testing your website or apps before it goes live. You'll find both FREE and paid solutions.

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Martin (Marty) Smith's curator insight, December 28, 2014 9:11 AM

This post is important and valuable on two fronts. First we all need to start thinking MOBILE FIRST and that is a very different way to think. Second the great list of new to me tools is worth a scan and test.

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Why Your Website Needs to Be Mobile

Why Your Website Needs to Be Mobile | The Perfect Storm Team Mobile | Scoop.it
M-Commerce mobile sales are predicted to represent 15 percent of total retail e-commerce in the U.S. by the end of 2013. Your website needs to be mobile.
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Taco Bell taps mobile to drive in-store traffic for new Doritos Cool Ranch tacos

Taco Bell taps mobile to drive in-store traffic for new Doritos Cool Ranch tacos | The Perfect Storm Team Mobile | Scoop.it
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10 Mobile Apps No Conference Attendee Should Be Without

10 Mobile Apps No Conference Attendee Should Be Without | The Perfect Storm Team Mobile | Scoop.it
Mobile Apps for Conferences: Discover mobile apps that can help you maximize your time and results when attending your next real-world conference.
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Why Mobile Marketing Should Be Integrated In Every Campaign

Why Mobile Marketing Should Be Integrated In Every Campaign | The Perfect Storm Team Mobile | Scoop.it
This is the year of mobile. Is it an over-exaggerated statement? When you look at the facts, a campaign with a focus on mobile marketing in 2013 is a must.
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