The Perfect Storm Team Mobile
840 views | +0 today
The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
Curated by Stan Smith
Your new post is loading...
Your new post is loading...
Rescooped by Stan Smith from Marketing Revolution!

Peak iPhone? End of the Beginning or Beginning of the End?

Peak iPhone? End of the Beginning or Beginning of the End? | The Perfect Storm Team Mobile |
It's going to be very interesting to see Apple spin these financials results. The company just announced its Q1 2016 results, and the company posted recored qua...

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, January 26, 9:18 PM

Peak iPhone? 5 Implications
Apple has more money than Ft. Knox, but iPhone sales dipped for the first time ever.  6s didn't feel like a "Must Upgrade" to us. Apparently that feeling was shared by many. If we've reached "Peak iPhone" are there implications across web marketing and app development? Yes and here are a few we see coming:

  • iPhones To The Breadbasket? Crossing The Chasm
  • Improving Competition
  • Think ECOSYSTEM not laptop, desktop or phone
  • Keep thinking Mobile First
  • Innovation is harder now

Moore's Adoption
Geoffrey Moore's classic Crossing The Chasm describes the tech adoption lifecycle from early adopters to the broad breadbasket of acceptance. If everyone can have an iPhone are iPhones still special. We say YES since Apple's tool is nothing if not a flexible magic wand

Competition Gets Better
Little doubt the bar for smartphones is high and getting higher. We admire Apple for creating a semi-open source developer network who've fought Google with innovation and quality. Apple's filter creates a high bar (though we believe some of the pain is inflated for the sake of being Apple). The question of open sources vs not remains unresolved. 

Ecosystems Not Phones, Laptops or Desktops

As our usage moves to the cloud our devices can afford to be smaller, cheaper and less powerful. Power lives in the cloud and in doing small things fast over and over instead of HUGE things rarely and with tremendous risks. 

Ecosystem is as much about PHILOSOPHY as anything. I'm an Apple guy and so my buying decisions are made. I also own a great Android phone, but my heart (my like me philosophy) is with Apple. 

Mobile First

Don't be fooled by Apple's first dip your mission, should you choose to accept it, is to MOBILIZE YOUR EVERYTHING. Every online marketer reading this note should be looking for ways to get on their customers phones in 2016. Smartphones = LIFE and Sustainability. 

Innovation Gets Harder
We are high up the tree now. Picking apples up here require more effort and fewer risks. Lower risks and rewards usually follow. iPhone sales dipped so the end is near misses the point. Innovation moves to web services now (can you say Uber?), the cloud and to a different kind of engineering - the kind of engineering disruptive artists create, understand and see. Innovation requires disruptive.. 


Rescooped by Stan Smith from H2H Marketing!

Lists and Image Curation Comes To Instagram with InstaFeed



Via Robin Good, Fabrizio Faraco
Tom George's curator insight, June 9, 2013 6:48 PM

Thanks to Robin Good for sharing this

Fabrizio Faraco's curator insight, June 10, 2013 4:02 AM

Robin Good has always something excellent to suggest to those who love curating

Henrik Safegaard - Cloneartist's curator insight, June 10, 2013 4:10 AM

 You can repost any snaps you like directly to Instagram, which is a nice touch, and you can post comments too.