With the uncertainty of healthcare, many in the bleeding disorders community are concerned about the future of cost and access to factor products. Co-payments and out-of-pocket expenses can be devastating on a family’s budget. Many manufacturers of factor products have co-pay assistance programs that can provide a source of relief. Manufacturer Co-Pay Programs Manufacturer Co-pay/Co-insurance …
It seems as if healthcare providers have only recently considered using social media to connect with their patients. This might be due to many considerations, not the least of which is protecting patient confidentiality. Social media is a great marketing tool that will help build your practice and help your clients.Learn how your patients are using different social platformsand understand how your practice can reach out.
Growth of Social Media
According to the Pew Research Center, Facebook is the most popular site, (as of September 2014). Facebook is no longer experiencing the growth surge that it did just a few years ago, but the user is engaging with it more than they used to. LinkedIn, Instagram, and Pinterest are seeing significant growth and gaining more popularity among adults who use social media.
Who Is Using Which Platform?
Over 52 percent of adults who go onlineuse two or more social media sites. Around 56 percent of adults 65 and older who are online use Facebook. In the younger crowd, ages 18-29, 53 percent of the ones who go online are on Instagram. When it comes to Pinterest, you will reach more women than men. LinkedIn is growing among the college-educated. Around 50% of the internet users who have higher education backgrounds use it.
Facebook is by far the most popular platform, and it seems to be home base for many people. Around 70 percent of individuals who use check in daily at least once. Just a year ago, that figure was only 63 percent. The number of people who use Facebook hasn’t changed, but how much they use it has. About 36 percent of Twitter users check in daily, but this is a 10 percent drop from last year. LinkedIn has more users, but they are not logging on with more frequency.
Using Social Media as a Tool
As a healthcare provider, you do need to be cautious about how you use social media in your practice. However, when used appropriately and with forethought, it is a good marketing tool. You can also increase your patient’s awareness of health issues that they may forget. A quick reminder to come in a get a flu shot during the season benefits the community and keeps your patients healthy.
Develop a social media strategy and risk management plan now to fully utilize the capability of it, while maintaining the legal requirements for your business. This technology has a place in your marketing plan, but you do need to proceed wisely to get the full benefits. Reach out to your patients and build your practice wisely.
Aujourd’hui, le cancer est responsable de plus de 150 000 décès par an. Pourtant, un dépistage précoce permettrait d’augmenter les chances de guérison.
Cela fait un petit moment que Google investit dans la sante via son laboratoire Google X, spécialisé dans les technologies de rupture. La firme de Mountain View travaille d’ailleurs sur un bracelet et une pilule capables de détecter les cellules cancéreuses qui circulent dans le corps. Le porteur du bracelet doit ingérer des nanoparticules qui circulent dans le sang, détectent les cellules cancéreuses et s’y agrippent. Elles émettent alors une fluorescence détectée par le bracelet. Ces nanoparticules et ces cellules cancéreuses circulent ensuite jusque sous le poignet de l’utilisateur, attirées par un aimant contenu dans le bracelet. Il devient ainsi possible de détecter si le corps contient des cellules cancéreuses.
Caroline Kyriakou is among the first group of patients that will be sharing their medical data and their ideas for new research directions with one another and with scientists through a new patient portal called iConquerMS. The national portal was formally launched Tuesday by a Waltham nonprofit organization called Accelerated Cure Project.
When navigating the online ecosystem of the bleeding disorders community, it can be confusing as to which organizations run what site. While some organizations run pages with transparent naming, like HFA’s Facebook page, sometimes it’s not so clear. We developed this tool to shine a light on those pages and resources that may not have …
How patient groups police drug industry transparency --
"For the first time I think we have a chance to really change the course of Alzheimer's disease," says the lead doctor on the clinical trial
Target: plaques (prevention)- The amyloid precursor protein (APP) is normally broken down in the body by two enzymes (beta and gamma secretase) to amyloid beta (ABeta), which is sticky. Excessive amounts of ABeta form of plaques, that are found in the brains of people who have Alzheimer’s. There are at least five potential biological targets being investigated. BACE is just one.
I read an angry new book this week. Edzard Ernst’s A Scientist in Wonderland alleges that his Exeter university unit, dedicated to research into complementary medicine, was closed because Prince Charles did not like its conclusions — particularly
More patients need to be in the frontline says the FT
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