The idea of hospitals tapping groups of patients for insight is nothing new. But one Michigan health system is taking the concept to a new level, treating patients more like consultants to help reshape the future.
A new benchmarking study by research firm Cutting Edge Information advises life science companies to create more relevant content when developing mHealth apps by better understanding end users' current mobile trends.
New research adds even more fuel to the fire, in which some providers argue they face unfair financial penalties for readmissions outside of their control, with social factors affecting patients returning to the hospital.
The latest catch-phrase circulating around the device industry is the consumerization of medical devices (also referred to as the medicalization of consumer devices). It’s a trendy topic, but it’s also in the very immature stages.
nearly 40% of pharma marketers agree that patient adherence activities involving mobile "apps" will increase over the next five years. It appears that the "app" category here includes sending text reminder messages to mobile phones as well as downloadable applications such as the the Care4Today mobile app that was developed and recently released by Janssen Healthcare Innovation (see here).
Currently, 11% of pharma's adherence budget is allocated to mobile "apps." A little more than half of that is dedicated to simply calling/texting mobile phones to remind patients to take their medications, according to a MEDCity News review of the report (here). In five years, it is projected that 33% of pharma's adherence budget will be allocated to mobile "apps." I predict that the lion's share of this -- maybe 75% -- will be allocated to apps like Care4Today with only a minor portion (25%) going to simple reminder text messaging.
If adherence budget allocations continue to increase on a pace similar to the recent past, US pharma companies may be spending nearly $3.3 billion on adherence by 2017 (i.e., the next five years). One third of that -- $1.1 billion -- may be dedicated to mobile "apps" (including simple text messaging) and 75% of that -- $825 million -- could be spent on other mobile apps like Care4Today.