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Contextual Intelligence: Smart Phones To Become Big Brother?

Contextual Intelligence: Smart Phones To Become Big Brother? | The P2P Daily | Scoop.it

Say goodbye to privacy: In the future, advertisers, app makers, the government, and even our employers might be able to assess our personalities and react based on what we do with our phones.

 

Oliver Brdiczka, a manager at PARC, is working on contextual intelligence. The research, he hopes, will allow enterprises and the government to use data that is accumulated as we use our mobile phones. The data mined from our email messages, Facebook conversations, and sensors in the phone can be used for a variety of purposes, including intelligence, marketing and app design, even employee relations. In other words, owning a smart phone with this capability will be like having a spy ratting out your thoughts to the government.

 

For instance, PARC is working on a project that predicts a person's personality through their online behavior. The idea, Brdiczka said, is to market this data to enterprises, who want to know people's intent for targeted advertising or developing content customization. (...)

 

"Imagine a device that immediately lights up when you hold it in your hand and offers you the five most likely things you were going to do next: call your co-worker, drive to the meeting you're about to have, book a dinner or catch up on that article that you wanted to read," said Cue CEO Daniel Gross. "We'll be able to breathe life into our current phones, which currently only do things when we explicitly tell them every detail of what we want to do."


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ARM forms M2M supergroup in Cambridge

ARM forms M2M supergroup in Cambridge | The P2P Daily | Scoop.it

The Internet of Things represents a big opportunity to drive growth for both UK and worldwide economies. According to IMS Research, governments will play a key role in defining the regulations that will propel shipments for M2M communications modules to more than 118 million units by 2016, especially in the automotive sector.

 ...

The first forum will meet on August 24 in the UK and will be chaired by Gary Atkinson, who leads the Internet of Things initiative at ARM.

 

“In the next five years, over £2.4 billion will be spent in the UK on smart home energy management devices, ranging from smart meters themselves to in-home devices that are connected to them. This is a great example of an Internet of Things application, but is only a fraction of the market that will open up over the next 15-20 years,” said Atkinson.


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