If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it well, do it right, and make it dead-simple to find, shop, and buy based on your special.
Alexandra Leeming's insight:
This article actually focuses on integrateing brand promotions through media however I think that the ideas discussed are universal and can be applied to day to day normal business, especially launching a new brand media strategy. In todays market there is an abundance of media available for brands to communicate with their consumers. The main problem being that if every platform is not integrated and doesn't work together cohesively, it is the brand that misses out at the end of the day through lost sales. It is not also just a case of blasting information through different media channels, brands need to have an overall understanding of what media is available and which are the most useful and appropriate to promote their brand through.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.