In order to recommend new events for its members, online event-management company Eventbrite must build what it calls “implicit social graphs.” It’s just one of many approaches to figuring out what content users want to see.
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Here are the best articles from across the web that I can find on using stories and storytelling in business.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq ; Via Karen Dietz, NikolaosKourakos 
Karen Dietz's comment,
May 2, 9:49 AM
Thank you much Emmanuelle for bringing the Just Story It curation into your site! I appreciate the shout out.
Karen Dietz's comment,
May 3, 1:06 PM
Thank you Nikolaos for re-scooping the Just Story It curation! Hope you have a wonderful weekend.
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Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt Via Martin Gysler Delete the scoop?
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Everyone tries to network, but few people do it well, often making the same basic mistakes.
Here’s what not to do when you’re trying to expand or leverage your network:
1. Try to take before you give. The goal of networking is to connect with people who can help you make a sale, get a referral, establish a contact, etc. When we network, we want something. But at first, never ask for what you want. In fact you may never ask for what you want. Forget about what you can get and focus on what you can provide. Giving is the only way to establish a real connection and relationship. Focus solely on what you can get out of the connection and you will never make meaningful, mutually beneficial connections. When you network, it’s all about them, not you... Via Martin Gysler Delete the scoop?
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Social networking sites have each a unique protocol and don’t usually provide members with practical how-to advice to help use their sites effectively. They let us figure out the how-tos on our own.
I share in this article my basic LinkedIn how-tos that may shorten your learning curve and save you time and frustration. They are merely suggestions, not rigid guidelines. If you have an idea or advice you find helpful, please share it with us in a comment.
Here are ten tips for maximizing your LinkedIn social networking success:... Via Martin Gysler Delete the scoop?
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Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media... Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm, ThePinkSalmon 
Eliza Steely's comment,
December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
donhornsby's curator insight,
December 14, 2012 6:23 AM
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences." Delete the scoop?
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Robin Good: Just as much as music is no longer in the hands of record companies and books are no longer in the hands of traditional book publishers, learning is not anymore in the hands of schools and other educational institutions.
Today a person can learn from a myriad of new different sources, at his own pace and time.
"The internet has democratized education and businesses should take notice.
You are in business because you have some area of expertise.
Sharing your expertise is a way to help you build your brand and provide value."
From the original article: "The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful. People are looking to non-traditional sources to learn from. Education and business are merging. "
The article is full of short, valuable insights, like these:
"As a brand, your expertise in the product you sell — in every way it affects the people who use it — sets you apart. If you sell shoes, you could teach fashion or fitness. If your product is food, teach nutrition."
"Consumers need information to choose when there are too many options."
"Education is a form of curation."
Right on track. Must-read. 8/10
Full article: http://www.socialmediaexplorer.com/digital-marketing/education-is-the-new-marketing/
Via Robin Good Delete the scoop?
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Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.
1. Advertising and infographics rule the b2b marketing pins
Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?
Read more: http://bit.ly/Jc8ObA Via Martin Gysler Delete the scoop?
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With the rise of social networking sites like Facebook and LinkedIn, it has never been easier to build and maintain a network.
One quick press of a button can bring a new person into your network, or remove one permanently. Make a quick scan of update feeds and you can feel up-to-date on what everyone around you is up to. Gone are the days when you had to set aside several hours a week to call connections to ask how their vacation was or how their family was doing. All the pictures are right there for you to peruse and comment on.
MORE RELATED TO THIS STORY Facebook is about interaction, it's not about sales Developing a social media plan for your business How to build a great reputation onlineVia Martin Gysler Delete the scoop?
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Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.
Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.
In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video. Louis C.K. gave his thoughts in a post on his site:
“I would have been paid [less than $200,000] by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video … This way, you only paid $5, you can use the video any way you want.”... Via Martin Gysler Delete the scoop?
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