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There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.
Read more: http://bit.ly/HO3oZ5 Via Martin Gysler Delete the scoop?
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Understand social networking websites, how they work and what tools will make them easier to manage, so that you can put social media to work for you and your business.
Helping you to understand social networking so that you can put social media to work for you and your business.
Social network sites are growing popularity every day. Businesses can no longer ignore this social media trend. Instead, we should embrace these opportunities as affordable marketing tools for both online and offline businesses.
Whether your business is large or small, you can make social media work for you. By engaging customers or potential customers through an online presence on a website, Facebook, Twitter, MySpace, LinkedIn or YouTube...businesses can spread the word about themselves to their target audiences. They can also cultivate a more interactive relationship with their current customer base and have more control over their online reputation... Via Martin Gysler Delete the scoop?
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The penetration of Pinterest in social media proves two things: there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.
What is Pinterest?
Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.
Take a look at this Shareaholic January 2012 referral traffic report.
Read more: http://bit.ly/HPeRkH Via Martin Gysler Delete the scoop?
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Social networking sites have each a unique protocol and don’t usually provide members with practical how-to advice to help use their sites effectively. They let us figure out the how-tos on our own.
I share in this article my basic LinkedIn how-tos that may shorten your learning curve and save you time and frustration. They are merely suggestions, not rigid guidelines. If you have an idea or advice you find helpful, please share it with us in a comment.
Here are ten tips for maximizing your LinkedIn social networking success:... Via Martin Gysler Delete the scoop?
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Want to create an expansive and powerful network? We asked LinkedIn's power users for their best tips.
The rules of engagement on LinkedIn are fairly clear: first and foremost, you should only connect with people you actually know. Yet millions of people—yes, we're looking at you—are broadening their networks by connecting to people with whom they've never even had a discussion.
The rules aren't black and white, but if you want to expand your LinkedIn database make sure to choose the right shade of grey. "One major pet peeve of mine when it comes to LinkedIn requests is when people who don't know you say you're a 'friend,' or that you have done business with them at their current company," says social media strategist Scott Swanay. "First of all, that's not true, and second of all, it's just lazy on their part—those are generally requests that I'll ignore."... Via Martin Gysler Delete the scoop?
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