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Scooped by Official AndreasCY onto The *Official AndreasCY* Daily Magazine |
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Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media... Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm, ThePinkSalmon 
Eliza Steely's comment,
December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
donhornsby's curator insight,
December 14, 2012 6:23 AM
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences." Delete the scoop?
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![Social Media Is The Next Web - Brian Solis [more and more graphic] | The *Official AndreasCY* Daily Magazine | Scoop.it](http://img.scoop.it/RrvdMUKKCb4aUUoEDMAsWjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Martin (Marty) Smith's curator insight,
December 9, 2012 6:42 AM
More And More People Connected To The Web For Longer Amounts of Time is a pretty great graphic and summary of our most Internet marketing future. This excellent article from trusted source Brian Solis implies the death of things such as: * The lecture web (all content is conversation now). * The textual web (visuals, visuals and visuals rule). * The one size fits all web (mobile, social and local now). * The work web (web worming into all hours now).
The web's working its way into everything from our refrigerator telling us it is time for service to our Social, Local and Mobile dreams and desires is the ubiquitous web, the infinite waterfall web, the web whose presence is taken for granted and ever-present.
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