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ORA Offers Audio Upgrade for iPads

ORA Offers Audio Upgrade for iPads | The *Official AndreasCY* Daily Magazine | Scoop.it
The ORA by Objekt, Inc. offers stereo sound up to five times louder than built-in iPad speakers. It also doubles as a case and can charge simultaneously with your iPad.
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How to turn LinkedIn into a relationship filter

How to turn LinkedIn into a relationship filter | The *Official AndreasCY* Daily Magazine | Scoop.it

The following interview is with Dave Gowel, who has been recognized as a “LinkedIn Jedi” by Inc.com and the Boston Globe, is the CEO of RockTech, and author of The Power in a Link: Open Doors, Close Deals and Change the Way you do Business Using LinkedIn (Wiley, December 2011). Gowel co-founded RockTech with Mark Rockefeller to build software tools that help corporations increase productivity through quicker adoption of underutilized technologies. The interview has been edited for clarity.


A lot of people see LinkedIn as a recruiting or job hunting network. What are some of the other ways professionals can put LinkedIn to work, once they’ve landed that dream job?

 

I think one of the key ways to think about it is really a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones...


Via Martin Gysler
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Louis C.K.’s lesson for marketers: Honesty is the best strategy

Louis C.K.’s lesson for marketers: Honesty is the best strategy | The *Official AndreasCY* Daily Magazine | Scoop.it
Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.

 

Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.

 

In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video. Louis C.K. gave his thoughts in a post on his site:

 

“I would have been paid [less than $200,000] by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video … This way, you only paid $5, you can use the video any way you want.”...


Via Martin Gysler
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