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Jan Gordon: "Here's what caught my attention:
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.
And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read the full article: http://bit.ly/AxRrEr Via janlgordon, k3hamilton, juandoming, Ilya Levin, Robin Good 
janlgordon's comment,
March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment,
June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment,
June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.
On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet. I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there. I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-) Delete the scoop?
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Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.
Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.
Read more: http://bit.ly/KkfOb7 Via Martin Gysler Delete the scoop?
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Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.
Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.
There is Work to Be Done Before Your Team Begins:
There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.
Read more: http://bit.ly/M0gEc7 Via Martin Gysler Delete the scoop?
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The advancements in tablet technology necessitate a shift in education toward digital content and improved engagement. Via Manuel Thomas Delete the scoop?
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I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.
Here's what I said about Gideon Rosenblatt's post.
This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.
"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."
**In the world of the information networker, curating content is only half the game. The other half is curating the curators.
**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.
**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.
My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us! It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!).
By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience.
**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.
Great article by Axel Schultze CEO of xee.me
"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)
Jan Gordon: "Here's what caught my attention:
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.
And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read the full article: http://bit.ly/AxRrEr
Via janlgordon
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Image by Istockphoto from an article by Social Media Examiner
Read the full article: [http://bit.ly/AxRrEr] Via janlgordon, k3hamilton, juandoming, Ilya Levin
janlgordon's comment,
March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment,
June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment,
June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.
On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet. I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there. I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-) Delete the scoop?
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Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler Delete the scoop?
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Simple - Great OER content is out there. Gather that content, stitch it together, and engage learners w/o reinventing the wheel. Stretchy - Seamlessly integrate content with dozens of popular websites, apps, and social media services. Sticky - Make ANY web content engaging, interactive and shareable using the same tools your learners use every day. Via Beth Dichter, Arthur Correia Delete the scoop?
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The issue of duplicate content is a rather contentious one in the world of Search-Engine Optimization. There were for many years – and perhaps still to this day – myths floating round about duplicate content penalties.
You see, back when search engines first started to become popular, it was easy to rank in the top spots for your keywords by stuffing your website full of keywords. The black hat community used the same article on multiple pages and the search engines gave them good rankings. Thankfully, the algorithms are much more sophisticated these days and so are the users... Via Martin Gysler Delete the scoop?
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