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NASA Tracks Big Dust Storm on Mars

NASA Tracks Big Dust Storm on Mars | The *Official AndreasCY* Daily Magazine | Scoop.it
A NASA spacecraft is keeping track of a dust storm on Mars that has spawned changes in the Martian atmosphere felt by two rovers on the planet's surface.
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25 New Social Media Conversion Resources You Shouldn’t Miss | Unbounce

25 New Social Media Conversion Resources You Shouldn’t Miss | Unbounce | The *Official AndreasCY* Daily Magazine | Scoop.it

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

 

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.

 

I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)

 

Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:

Ivo Nový's comment, September 23, 2012 5:57 AM
thats great.. I like it. Thank you Martin, i.
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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | The *Official AndreasCY* Daily Magazine | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.

 

Read more: http://bit.ly/HO3oZ5


Via Martin Gysler
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