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Why Content Marketing Fails Slides via Growth Hackers

Why Content Marketing Fails Slides via Growth Hackers | Daily Magazine | Scoop.it
[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast

Via Martin (Marty) Smith, malek
Martin (Marty) Smith's curator insight, May 21, 2014 1:29 PM

Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.

Love the almost RANDOM case view (see the beard slides) since that journey is so accurate to how journeys start, are sustained and end up in a purchase or subscription.

Also discusses visual marketing tend in a cool way (nope, nope, yes on Google).

malek's curator insight, May 21, 2014 5:56 PM

How content marketing works?

Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.

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Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti

Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti | Daily Magazine | Scoop.it

Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:

* Social - embracing social media marketing.

* Mobile - operating mobile first and crating responsive websites.

* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.


Via Martin (Marty) Smith, malek
malek's curator insight, April 29, 2014 6:48 AM

Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.