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4 Things Small Businesses Should Do to Succeed with Inbound Marketing

4 Things Small Businesses Should Do to Succeed with Inbound Marketing | Daily Magazine | Scoop.it

Inbound marketing utilizes that permission-based approach, reaching people organically through SEO, blogs, and social media. Instead of interrupting consumers with cold calling and ads, inbound marketing leverages captivating content that solves a real problem for your target market, ultimately guiding potential customers directly to your website where you can pull them into your sales process.


And it really works. Inbound marketing delivers 54 percent more leads than traditional marketing at much lower costs.


So how can your small business tap into inbound marketing to capture and convert more customers without spending more money? Here are four things you should do to make inbound marketing work for you:...


Via Jeff Domansky, massimo facchinetti, malek
THE OFFICIAL ANDREASCY's insight:

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

Claudia Pinto Basto's curator insight, March 31, 2016 3:59 AM

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

Jasper Molina's curator insight, April 1, 2016 3:42 AM

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

Christophe de Pierpont's curator insight, April 4, 2016 9:58 AM

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

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5 Types of Storied Content Marketing for 2016

5 Types of Storied Content Marketing for 2016 | Daily Magazine | Scoop.it

In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.

 

What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....


Via Jeff Domansky, Andrea Rossi, Os Ishmael, malek
Jeff Domansky's curator insight, December 4, 2015 1:11 AM

Find out which up-and-coming content types you should be testing in 2016 for your content program.

2DiFore Marketing Solutions's curator insight, December 23, 2015 7:50 AM

It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. 


We wish a wonderful Christmas and a very prosperous New Year!


The Team at 2DiFore Marketing Solutions!

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Why every Business must become a Content Publisher

Why every Business must become a Content Publisher | Daily Magazine | Scoop.it

There’s conflicting research into whether social media is replacing traditional news outlets, but one thing’s for sure, people are less concerned about where their news is coming from as they are about finding it on the platforms they already use. Even Buzzfeed is embracing this shift, hosting its most popular content on Facebook, rather than asking Facebook users to leave the platform and go to the native website.

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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | Daily Magazine | Scoop.it

Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Infographics



Via Jeff Domansky, Gust MEES
Well Connected Mom's curator insight, April 10, 2015 4:11 PM

Infographics makes statistics visually interesting and more palatable.

judyhaar's curator insight, April 20, 2015 1:19 PM

Info graphics are the norm. Get onboard!

Daniel de Lisle's curator insight, April 23, 2015 5:05 PM

New to infographics and want to get a handle on how to make complex data speak to your clients then read on.

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Difference Between Content Marketing, Social Media Marketing and SEO

Difference Between Content Marketing, Social Media Marketing and SEO | Daily Magazine | Scoop.it
Let's make one thing very clear right from the start: Social Media Marketing does not equal Content Marketing and Content Marketing does not equal SEO. ...

Via Jeff Domansky, Marilyn Moran
John Norman's curator insight, January 5, 2015 4:03 PM

A well written article that clearly points the differences between Social Media Marketing , Content Marketing and SEO. The bottom line is we need to engage in all three.

Pamphyl Kapaya Pambi's curator insight, January 6, 2015 4:08 PM

Content Marketing VS SMM VS SEO: What's the difference?

Jan Wallen's curator insight, January 16, 2015 1:08 PM

Good insights here 

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Why You Must Curate Content in 2015

Why You Must Curate Content in 2015 | Daily Magazine | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Via Nick, Webaholic
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5 Free Blogging Tools To Help You Publish Better Articles

5 Free Blogging Tools To Help You Publish Better Articles | Daily Magazine | Scoop.it

" If your content is shallow, published sparingly, difficult to find online, and mentions the things that have already been said online, then expect no visitors and no readership. Therefore, you must strive to publish articles on a consistent basis that provide great insight about your niche and can easily be found. Below are free blogging tools to help you achieve these goals. "


Via Maria Margarida Correia, Olivier Milo
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How to Pinterest for Your Business | Paula McKinney

How to Pinterest for Your Business | Paula McKinney | Daily Magazine | Scoop.it

If you’ve grabbed your spot on Pinterest (pin your interest) and you’re open to learning a new way to market, here are two good reasons why you should be using it for your business: 1. It’s easier than Facebook 2. It has reached 10+ million users faster than any other site in Internet history!.


Via Jeff Domansky, massimo facchinetti, malek
Jeff Domansky's curator insight, September 8, 2014 2:23 AM

Paula McKinney posts practical Pinterest tips for your business .

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Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations

Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations | Daily Magazine | Scoop.it

" In this article, I want to provide best practices for the simplest way to get started with SlideShare: turning a written piece of content into a SlideShare deck. "


Via Ally Greer, Olivier Milo
Emmanuel 'Manny' Gigante's curator insight, June 14, 2014 3:44 AM

hack #Slideshare

Brittany Berger's curator insight, June 14, 2014 10:32 AM

This is a great piece on repurposing content. I love SlideShare for this purpose. Not only can it add a more interesting visual element to the blog post when you embed the presentation, but it puts your ideas on a new platform.

Nine0Media's curator insight, August 20, 2014 5:39 PM

#DIYSEO #SEOLocal

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Saving The News & Observer With Startups

Saving The News & Observer With Startups | Daily Magazine | Scoop.it

There are several ideas in this post for how our local newspaper the Raleigh News and Observer can become an Internet marketing powerhouse. My favorite is to create a Y-combinator-like startup school or partner with one.

Raleigh, Durham and Chapel Hill is rich in universities and the startups they bring so if our local newspaper were to embrace #Startups they kill two birds with a single stone - creating highly viral online content while bringing along UNC, Duke and NC State.

This RX might not work for all newspapers, but I note a favorite Internet marketing irony. Newspapers are RICH in the expertise any great website needs such as graphic artists, photographers, writers and editors. In fact any newspaper has 100x the content marketing talent as my 3 person team back in the day.

How did we make $30M in online sales while newspapers bleed red ink with all the talent we never had? Read on.


Via Martin (Marty) Smith
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Rescooped by THE OFFICIAL ANDREASCY from Startup Revolution
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Why Slideshare ROCKS Content Marketing and SEO [for Startups]

Why Slideshare ROCKS Content Marketing and SEO [for Startups] | Daily Magazine | Scoop.it
Slideshare may be the most powerful content marketing tool around. Few realize its power so your Internet marketing team's Slideshare use could be disruptiv

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, July 2, 2013 10:20 AM

Slideshare Is Content Marketing For Startups
If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS. I've met with many startups and they are all overwhelmed and under-contented.

The last thing any of these geniuses think about is creating online communication to define their passion. They ALL create presentations and maybe, just maybe, taking an extra 10 minutes to load those presentations up to Slideshare may kill the proverbial two birds with a single stone.

Sharing your slides on Slideshare isn't as robust as I would like Startups to attack content marketing, but it beats NOTHING. AND I'm betting most will find it easy to accomplish save for one issue - protecting secrets.

Here's the thing. What you are doing isn't as secret as you think (by half) and the more feedback you get the sooner the better your chances of success. If something feels uniquely yours remove it from your presentation or mask it. If you are smart enough to create a cool app or the next generation SaaS tool then you can figure a way to get your content on Slideshare. Right?

Here is a link to Storyteling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo

Here is link to the piece about how Slideshare rocks content marketing:
http://martinmartysmith.com/why-slideshare-rocks-content-marketing-and-seo/

DebarghyaSir's comment, July 3, 2013 12:46 AM
Really appreciate your informative post. I am going to use it.
Christos Margetis's curator insight, July 6, 2013 6:03 AM

If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS.

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The 14 Best Digital Tools to Improve Marketing Productivity

The 14 Best Digital Tools to Improve Marketing Productivity | Daily Magazine | Scoop.it

Use these tools to help you market your business more efficiently using content marketing, SEO and Social media marketing 


Via Pantelis Chiotellis, Diana Ries Sheldon, malek
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The Most Trusted Channels for Branded Content

The Most Trusted Channels for Branded Content | Daily Magazine | Scoop.it

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.

 

The report was based on data from a survey of more than 2,000 consumers in the United States.Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each).

 

Younger generations are more likely to trust social channels than their older counterparts are: Some 29% of consumers age 18-22 and 32% of consumers age 23-30 rank Facebook as the most trusted content channel, whereas only 16% of consumers age 52-68 do so. Older consumers are more likely to trust traditional media, such as print (27%)....


Via Jeff Domansky, Os Ishmael, malek
Jeff Domansky's curator insight, July 29, 2015 5:27 AM

Which content channel is the most trusted? Research says....

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Reasons Why Infographics Make Great Marketing Tools | Gearfuse

Reasons Why Infographics Make Great Marketing Tools | Gearfuse | Daily Magazine | Scoop.it

The main reason why infographics are so successful is that they transpose written data into a visual representation of the ideas that information contains. Visual data is absorbed much more quickly and easily, which leads to faster understanding. The majority of the population learns best through visual stimuli as shown in research undertaken into Individual learning styles, which is why for advertising companies, such as those involved in ecig marketing, relevant information is delivered in a visually interesting, coherent and direct way.


Via Jeff Domansky, DKW Online, Stephania Savva, Ph.D
Jeff Domansky's curator insight, April 11, 2015 2:33 AM
Infographics work because we can process visuals faster. So what are you waiting for? Try your hand at creating your own infographics.
Alison lee's curator insight, May 20, 2015 11:19 PM

THE PHOTO INFOGRAPH: it is visually appealing and interacts with the reader playfully, however because it has to be more visual and use less text, it misses more specific information and stays instead more general 

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How To Fix 9 Harmful Misconceptions about Content Marketing

How To Fix 9 Harmful Misconceptions about Content Marketing | Daily Magazine | Scoop.it

Brands know that they need content marketing, but too often misconstrue what it is or how to implement it. Meanwhile, companies that have had content marketing success may be missing out on even more gains because of an oversight or lack of understanding.Here are nine common misconceptions to avoid in your content marketing....


Via Jeff Domansky, Os Ishmael, malek
Jeff Domansky's curator insight, March 7, 2015 4:04 AM
Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again.
Rescooped by THE OFFICIAL ANDREASCY from (e)Books and (e)Resources for Learning & Teaching
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15 Must-Have Marketing Tools for 2015

15 Must-Have Marketing Tools for 2015 | Daily Magazine | Scoop.it

The "if you build it, they will come" plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year?

If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your marketing to the next level. To help you reach your marketing goals this year, I’ve put together a list of 15 must-have tools to get you started....


Via Jeff Domansky, ismokuhanen, Daniel Tan
Jeff Domansky's curator insight, January 13, 2015 11:50 PM

Useful social marketing tips and tools from Entrepreneur magazine.

Debora Figueiredo's curator insight, January 15, 2015 6:57 AM

The "if you build it, they will come" plan won’t get your business seen in 2015.

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Some great Pinterest Marketing & SEO Tips for your Business

Some great Pinterest Marketing & SEO Tips for your Business | Daily Magazine | Scoop.it
The article explains how I became one of the top pinners for "baby shower" on Pinterest. Includes Pinterest marketing / SEO tips & ideas for business.

Via Jeff Domansky
Jeff Domansky's curator insight, December 15, 2014 8:50 PM

Brian Lang shares a quick Pinterest case study.

Bruce McDuffee's curator insight, December 17, 2014 1:38 PM

The unanswered question here is 'did it increase sales?'  I think it's a common mistake by small business to put time and effort into getting more views, shares, likes, comments etc. but not knowing or, even worse, knowing that the social media site is missing your target audience.  ID the target audience first, then choose social channels only if your target is present.

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Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content | Daily Magazine | Scoop.it

" This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. "


Via Pedro Da Silva, Olivier Milo
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Rescooped by THE OFFICIAL ANDREASCY from digital marketing strategy
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The Human Factor in Content Marketing (Infographic)

The Human Factor in Content Marketing (Infographic) | Daily Magazine | Scoop.it
With so much focus on tools, techniques, metrics and optimization, it’s possible to lose sight of one of the most integral components of successful content marketing: people. Shouldn’t people a…

Via Neil Ferree, malek
malek's curator insight, July 16, 2014 7:18 AM

The glut in demand is a good opportunity for human curators

Alisha Shibli's curator insight, July 16, 2014 2:42 PM

One of the most overlooked element in marketing.

Jesse Freet's curator insight, July 17, 2014 9:50 AM

We thought this infographic was interesting. At Wentworth Solutions we make it our priority to focus on more than what we create at our desks. We focus on the people we deal with.

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Daily Magazine | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss, William Deckers
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Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus

Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus | Daily Magazine | Scoop.it
Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs

Via Jeffrey Lapin, Jonathan Ginsberg, Neil Ferree
Jonathan Ginsberg's curator insight, April 19, 2013 10:59 PM

I think it is fair to say that an individual writer's authority profile will eventually have more influence on search position that links and on-page factors.


Neil Ferree's curator insight, July 7, 2013 1:03 PM

Unless you read these Content Marketing Planning Guides your processes will be probably need fine tuning more than if you did read these guides.

Brandon Olander's curator insight, July 7, 2013 4:22 PM

Here is an article that outlines the 7 steps to this DiY Content Marketing System. Each of these processes need to be addressed before you try and launch your Content Marketing strategy.

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Content Is The New Search Marketing Currency

Content Is The New Search Marketing Currency | Daily Magazine | Scoop.it
Content Is The New Currency For Smarter Search And Smarter Marketing - 06/27/2013

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, July 1, 2013 2:34 PM

Interesting to think of content as a currency. Content does act like a currency in a lot of ways including:


* Earns Interest (older content continue to contribute). 

* Costs lower over time (as engine gets more efficient and archive is built). 

* Returns multiply exponentially once authority is established. 

* Investment is required to have a chance to create authority. 

Content is like having a savings account when you were a kid. Your parents made you open it with your grannie's birthday money. The sum may have been so small you missed the BIG LESSON. 

The BIG LESSON is money only has one purpose - self replication via compound interest. Money's natural state is one of decay. Eaten away by inflation and other natural enemies money can wilt, dry up and blow away. 

The only way to overcome money's natural decay is to create a "money tree" that replaces the fruit you pick. Content marketing acts like money too. Its natural state is decay. You must tend your "content crops" with social support and links to "evergreen" or "tent poll" posts. 

Think of linking in like watering. When you water your content marketing crops they become strong and are able to fight off content marketing’s decay. The more sophisticated your engine is about watering the better off your content crop is. 

Features such as:

* People who've read X, also like Y.

* Similar posts "upsale" lists.

* Related posts "cross-sale lists.
* Most popular lists.

* Most commented on list.

 

By treating content as the "products" and "currency" it is your website and Internet marketing team is more likely to have content do the most magical thing - clone itself via social likes and shares. 

"Clone" isn't exactly right, but each social signal tells Google your content is valuable (no matter when it was created) AND prevents decay. Soon, when author rank is fully incorporated in SEO, your content will have generations of benefit it can gain or share. 

Content is the new "currency' of search marketing.