Your new post is loading...
Your new post is loading...
Inbound marketing utilizes that permission-based approach, reaching people organically through SEO, blogs, and social media. Instead of interrupting consumers with cold calling and ads, inbound marketing leverages captivating content that solves a real problem for your target market, ultimately guiding potential customers directly to your website where you can pull them into your sales process. And it really works. Inbound marketing delivers 54 percent more leads than traditional marketing at much lower costs. So how can your small business tap into inbound marketing to capture and convert more customers without spending more money? Here are four things you should do to make inbound marketing work for you:...
Via Jeff Domansky, massimo facchinetti, malek
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged. What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....
Via Jeff Domansky, Andrea Rossi, Os Ishmael, malek
There’s conflicting research into whether social media is replacing traditional news outlets, but one thing’s for sure, people are less concerned about where their news is coming from as they are about finding it on the platforms they already use. Even Buzzfeed is embracing this shift, hosting its most popular content on Facebook, rather than asking Facebook users to leave the platform and go to the native website.
Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..
Learn more:
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Infographics
Via Jeff Domansky, Gust MEES
Let's make one thing very clear right from the start: Social Media Marketing does not equal Content Marketing and Content Marketing does not equal SEO. ...
Via Jeff Domansky, Marilyn Moran
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.
Via Nick, Webaholic
" If your content is shallow, published sparingly, difficult to find online, and mentions the things that have already been said online, then expect no visitors and no readership. Therefore, you must strive to publish articles on a consistent basis that provide great insight about your niche and can easily be found. Below are free blogging tools to help you achieve these goals. "
Via Maria Margarida Correia, Olivier Milo
If you’ve grabbed your spot on Pinterest (pin your interest) and you’re open to learning a new way to market, here are two good reasons why you should be using it for your business: 1. It’s easier than Facebook 2. It has reached 10+ million users faster than any other site in Internet history!.
Via Jeff Domansky, massimo facchinetti, malek
" In this article, I want to provide best practices for the simplest way to get started with SlideShare: turning a written piece of content into a SlideShare deck. "
Via Ally Greer, Olivier Milo
There are several ideas in this post for how our local newspaper the Raleigh News and Observer can become an Internet marketing powerhouse. My favorite is to create a Y-combinator-like startup school or partner with one. Raleigh, Durham and Chapel Hill is rich in universities and the startups they bring so if our local newspaper were to embrace #Startups they kill two birds with a single stone - creating highly viral online content while bringing along UNC, Duke and NC State. This RX might not work for all newspapers, but I note a favorite Internet marketing irony. Newspapers are RICH in the expertise any great website needs such as graphic artists, photographers, writers and editors. In fact any newspaper has 100x the content marketing talent as my 3 person team back in the day. How did we make $30M in online sales while newspapers bleed red ink with all the talent we never had? Read on.
Via Martin (Marty) Smith
Slideshare may be the most powerful content marketing tool around. Few realize its power so your Internet marketing team's Slideshare use could be disruptiv
Via Martin (Marty) Smith
|
Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group. The report was based on data from a survey of more than 2,000 consumers in the United States.Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each). Younger generations are more likely to trust social channels than their older counterparts are: Some 29% of consumers age 18-22 and 32% of consumers age 23-30 rank Facebook as the most trusted content channel, whereas only 16% of consumers age 52-68 do so. Older consumers are more likely to trust traditional media, such as print (27%)....
Via Jeff Domansky, Os Ishmael, malek
The main reason why infographics are so successful is that they transpose written data into a visual representation of the ideas that information contains. Visual data is absorbed much more quickly and easily, which leads to faster understanding. The majority of the population learns best through visual stimuli as shown in research undertaken into Individual learning styles, which is why for advertising companies, such as those involved in ecig marketing, relevant information is delivered in a visually interesting, coherent and direct way.
Via Jeff Domansky, DKW Online, Stephania Savva, Ph.D
Brands know that they need content marketing, but too often misconstrue what it is or how to implement it. Meanwhile, companies that have had content marketing success may be missing out on even more gains because of an oversight or lack of understanding.Here are nine common misconceptions to avoid in your content marketing....
Via Jeff Domansky, Os Ishmael, malek
The "if you build it, they will come" plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year?
If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your marketing to the next level. To help you reach your marketing goals this year, I’ve put together a list of 15 must-have tools to get you started....
Via Jeff Domansky, ismokuhanen, Daniel Tan
The article explains how I became one of the top pinners for "baby shower" on Pinterest. Includes Pinterest marketing / SEO tips & ideas for business.
Via Jeff Domansky
" This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. "
Via Pedro Da Silva, Olivier Milo
With so much focus on tools, techniques, metrics and optimization, it’s possible to lose sight of one of the most integral components of successful content marketing: people. Shouldn’t people a…
Via Neil Ferree, malek
This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g., search engine rank for target keywords, social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions). In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?” Read more at the article link...
Via Lauren Moss, William Deckers
Content Is The New Currency For Smarter Search And Smarter Marketing - 06/27/2013
Via Martin (Marty) Smith
|
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.