The Odyssey of Me...
Follow
Find
146 views | +0 today
 
Rescooped by Yvonne Bustamante, MS from Media Psychology and Social Change
onto The Odyssey of Media Psychology
Scoop.it!

'Brain Friendly' Website Design Attracts More Viewers

'Brain Friendly' Website Design Attracts More Viewers | The Odyssey of Media Psychology | Scoop.it
Looking to attract more customers to your website? New research on media sites suggests that using a "brain friendly" design might do the trick.

Via cyndi whitecotton
Yvonne Bustamante, MS's insight:

Motivation is one of the keys to engaging viewers on your websites. Using emotional stories and pictures are two examples.

more...
cyndi whitecotton's curator insight, March 20, 2013 12:42 PM

Researchers at the University of Missouri School of Journalism propose that, since the brain is engaged through motivation, the most effective way to get readers to visit and stay on a website is to give them proper motivation, such as invoking emotion with stories and pictures

From around the web

The Odyssey of Media Psychology
A journey in the expanding realm of medias, from digital storytelling to communication technologies
Your new post is loading...
Your new post is loading...
Scooped by Yvonne Bustamante, MS
Scoop.it!

MIT Algorithm Takes Aim At Social Media Cyberbullying - WGBH NEWS

MIT Algorithm Takes Aim At Social Media Cyberbullying - WGBH NEWS | The Odyssey of Media Psychology | Scoop.it
MIT Algorithm Takes Aim At Social Media Cyberbullying
WGBH NEWS
And Max, Michael and Hyacinth — seventh graders at Weston Middle School, are among them. Each has an iPhone, and using mobile apps comes as second nature to them.
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

The Seven Deadly Sins of Startup Storytelling - Huffington Post

The Seven Deadly Sins of Startup Storytelling - Huffington Post | The Odyssey of Media Psychology | Scoop.it
The Seven Deadly Sins of Startup Storytelling Huffington Post A key example is FiftyThree, creator of a digital drawing tool that's a significant departure from other styluses on the market -- particularly the way it folds in the best elements of...
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

Games for Health Journal

Games for Health Journal | The Odyssey of Media Psychology | Scoop.it
A must for anyone interested in the research and design of health games that integrate well-tested, evidence-based behavioral health strategies to help improve health and to support the delivery of care.
more...
No comment yet.
Rescooped by Yvonne Bustamante, MS from Components of Media Psychology
Scoop.it!

A game that's better than therapy for treating depression – and the startup ... - PandoDaily (blog)

A game that's better than therapy for treating depression – and the startup ... - PandoDaily (blog) | The Odyssey of Media Psychology | Scoop.it

A game that's better than therapy for treating depression – and the startup ...


Via OomphMediaGarage
more...
OomphMediaGarage's curator insight, June 25, 2013 10:14 PM
Sound too good to be true? Are researchers, anti-gaming groups, and parents likely to try this as treatment, or condone it in general? Very exciting possibilities.
Scooped by Yvonne Bustamante, MS
Scoop.it!

How DC plans to evolve digital comic book storytelling (Hint: more Batman, fewer gimmicks)

How DC plans to evolve digital comic book storytelling (Hint: more Batman, fewer gimmicks) | The Odyssey of Media Psychology | Scoop.it
In its first attempt to evolve the medium of comic books on tablets and smartphones, DC Entertainment has unveiled two new digital comic formats that require more than just passively flipping pages...
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

gEEk n' sCriPt

gEEk n' sCriPt | The Odyssey of Media Psychology | Scoop.it
social media explained
Yvonne Bustamante, MS's insight:

Okay, so this is just a little humor, though I laughed my butt off, there is also a  golden nugget of truth in this!

more...
No comment yet.
Rescooped by Yvonne Bustamante, MS from #transmediascoop
Scoop.it!

Pixar's 22 Rules of Storytelling

Pixar's 22 Rules of Storytelling | The Odyssey of Media Psychology | Scoop.it
These rules were originally tweeted by Emma Coates, Pixar's Story Artist. Number 9 on the list - When you’re stuck, make a list of what wouldn't happen next - is a great one and can apply to writer...

Via Simon Staffans
more...
Simon Staffans's curator insight, March 7, 2013 2:46 PM

Well, a good read indeed.

Guo's curator insight, March 26, 2013 11:17 AM

Great article and very useful. My thought that this is a very googd example to help student to make their story, either digital story or animation assigment.I have been thinking about my latest animation storyboard and I have been doing many things wrong. Thanks for share

Rescooped by Yvonne Bustamante, MS from Psychology of Media & Emerging Technologies
Scoop.it!

Pinterest premieres transmedia storytelling experiment | Daily Dot

Pinterest premieres transmedia storytelling experiment | Daily Dot | The Odyssey of Media Psychology | Scoop.it

Pinterest has already changed the way marketers think about commerce.  But it may also be ushering in a new form of storytelling.  Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.

 

Beat Girl is part graphic novel, part TV show, and all on Pinterest.  It tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series.

 

While the finished product may be a genre of entertainment never seen before, BeActive CEO Nuno Bernardo says it’s rooted in a much older art form.  “We wanted to bring back the popular Photonovels of the ‘60s to the new digital generation,” he said in a statement. “The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.

 

Bernardo told the Daily Dot that although Beat Girl is based on a novel, he found it to be a story uniquely suited for multiple platforms.


Via Kim Zinke (aka Gimli Goose), Francesco Pintus, Hans Heesterbeek, Simon Staffans, Dr. Pamela Rutledge
more...
Karen B Wehner's curator insight, February 26, 2013 9:14 AM

Wherein two of my favorite things collide: Transmedia storytelling and pinterest! 

Anne-Claire Goyet's comment, February 27, 2013 7:00 AM
Encore un autre usage de Pinterest, cette fois intégré à un dispositif transmédia.
Yvonne Bustamante, MS's comment, March 7, 2013 12:55 PM
Ohhh, I can't wait to watch this progress!
Scooped by Yvonne Bustamante, MS
Scoop.it!

Wanted former L.A. cop is becoming a Facebook phenomenon - The Star-Ledger - NJ.com

Wanted former L.A. cop is becoming a Facebook phenomenon - The Star-Ledger - NJ.com | The Odyssey of Media Psychology | Scoop.it
Wanted former L.A. cop is becoming a Facebook phenomenon
The Star-Ledger - NJ.com
"My first thought was this is the stuff movies are made of," said Karen North, a social media expert at the University of Southern California's Annenberg School.
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

Fake and Funny: Twitter as Interactive Performance Art — Dr. Pamela Rutledge

Fake and Funny: Twitter as Interactive Performance Art — Dr. Pamela Rutledge | The Odyssey of Media Psychology | Scoop.it
Twitter invites re-imagining storytelling by opening the doors to a new type of interactive performance art for creative, slightly-bent, would-be comics who spread their humor through fake Twitter accounts, like @KarltheFog, @CatFoodBreath or @TheOrangeCone...
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

How Nonprofits Used Social Media To Increase Giving In 2012 (INFOGRAPHIC) - Huffington Post

How Nonprofits Used Social Media To Increase Giving In 2012 (INFOGRAPHIC) - Huffington Post | The Odyssey of Media Psychology | Scoop.it
How Nonprofits Used Social Media To Increase Giving In 2012 (INFOGRAPHIC)Huffington PostMDG Advertising analyzed the social media trends of nonprofits in 2012 and found that now, more than ever, organizations are using their online networks -- and...
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

Does Social Media Create (or Destroy) Social Capital ...

Does Social Media Create (or Destroy) Social Capital ... | The Odyssey of Media Psychology | Scoop.it
Like cholesterol, “social capital” comes in bad and good types. Elusive to define, social capital consists of those bonds created by belonging to a group that instills trust, solidarity, and cooperation among members.
more...
No comment yet.
Rescooped by Yvonne Bustamante, MS from Games and education
Scoop.it!

The 4 Secrets Behind Zynga’s Narcotically Addictive Games

The 4 Secrets Behind Zynga’s Narcotically Addictive Games | The Odyssey of Media Psychology | Scoop.it
Zyngas gotten a lot of flack for everything from a lack of originality in their intellectual property to their post-IPO stock price...
Via Maria Margarida Correia
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

Great Content and Writing Elements | Social Media Today

Great Content and Writing Elements | Social Media Today | The Odyssey of Media Psychology | Scoop.it
Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic ...
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

The Rules of Engagement: Comparing Two Social Protest Movements on YouTube

The Rules of Engagement: Comparing Two Social Protest Movements on YouTube | The Odyssey of Media Psychology | Scoop.it

Social media Web sites such as YouTube offer activists unique opportunities to reach out to new audiences through a variety of diverse appeals. Yet the rules of engagement on social media should depend on the structures, goals, and characteristics of the movements engaging in this outreach.We find that “social media activism” is not a unitary phenomenon; the two mobilizations produced unique YouTube ecologies.

more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

An Introduction to Designing for Imperfection | UX Magazine

An Introduction to Designing for Imperfection | UX Magazine | The Odyssey of Media Psychology | Scoop.it

These are not steps in a process but constant activities carried out regularly throughout design and—if you can get everyone to play along—execution. I’ll take a closer look at these activities in action in a future article. For now, keep in mind that this is very much not a process. Design tools do not really matter, as long as you are flexible enough to consider whatever tool is needed, and to solve problems as they arise, not as they are constrained by your tools.

 
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

Operation: Integrate all the things!

Operation: Integrate all the things! | The Odyssey of Media Psychology | Scoop.it

"Totally ridiculous, I thought. I’m a social media manager for a software company, and if there’s anything I know, it’s that there’s little point to using multiple tools if they don’t work together."

more...
No comment yet.
Rescooped by Yvonne Bustamante, MS from Media Psychology and Social Change
Scoop.it!

'Brain Friendly' Website Design Attracts More Viewers

'Brain Friendly' Website Design Attracts More Viewers | The Odyssey of Media Psychology | Scoop.it
Looking to attract more customers to your website? New research on media sites suggests that using a "brain friendly" design might do the trick.

Via cyndi whitecotton
Yvonne Bustamante, MS's insight:

Motivation is one of the keys to engaging viewers on your websites. Using emotional stories and pictures are two examples.

more...
cyndi whitecotton's curator insight, March 20, 2013 12:42 PM

Researchers at the University of Missouri School of Journalism propose that, since the brain is engaged through motivation, the most effective way to get readers to visit and stay on a website is to give them proper motivation, such as invoking emotion with stories and pictures

Scooped by Yvonne Bustamante, MS
Scoop.it!

Fans of USA Network's "Psych" Will Determine the Show's Ending in a Live ... - The Futon Critic

Fans of USA Network's "Psych" Will Determine the Show's Ending in a Live ... - The Futon Critic | The Odyssey of Media Psychology | Scoop.it
The Futon Critic
Fans of USA Network's "Psych" Will Determine the Show's Ending in a Live ...
The Futon Critic
A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV.
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

The tribes we lead - Seth Godin

View full lesson: http://ed.ted.com/lessons/the-tribes-we-lead-seth-godin Seth Godin argues the Internet has ended mass marketing and revived a human social ...
Yvonne Bustamante, MS's insight:

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

more...
No comment yet.
Rescooped by Yvonne Bustamante, MS from Social Media Cookbook
Scoop.it!

The Ultimate Cheat Sheet for Mastering LinkedIn

The Ultimate Cheat Sheet for Mastering LinkedIn | The Odyssey of Media Psychology | Scoop.it
Learn how to use LinkedIn for personal networking and marketing in this ultimate cheat sheet of tips.

Via Miguel Neves
more...
No comment yet.
Rescooped by Yvonne Bustamante, MS from Games and education
Scoop.it!

Developing A Strategy for Game-Based Learning (#GBL)

Developing A Strategy for Game-Based Learning (#GBL) | The Odyssey of Media Psychology | Scoop.it
EDUCAUSE Center for Applied Research (ECAR) had published a paper about GAME-BASED LEARNING: DEVELOPING AN INSTITUTIONAL STRATEGY in last August.

Via Maria Margarida Correia
more...
No comment yet.
Scooped by Yvonne Bustamante, MS
Scoop.it!

Publishing Perspectives :
Despite Promise, Transmedia Publishing Still Mostly a Mess

Publishing Perspectives :<br/> Despite Promise, Transmedia Publishing Still Mostly a Mess | The Odyssey of Media Psychology | Scoop.it
Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature.
more...
No comment yet.
Rescooped by Yvonne Bustamante, MS from Digital Storytelling
Scoop.it!

Visual storytelling: 14 tools for journalists | Media news | Journalism.co.uk

Visual storytelling: 14 tools for journalists | Media news | Journalism.co.uk | The Odyssey of Media Psychology | Scoop.it
A list of just 14 tools that journalists might find useful to tell stories in visual ways, inspired by the visual storytelling session at the latest news:rewired event

Via José Carlos
more...
Hans Heesterbeek's curator insight, December 13, 2012 1:34 AM

And some of those tools you can use for other purposes. I see a lot of possibilities 

Lynnette Van Dyke's curator insight, December 13, 2012 4:34 PM

Tools for authentic tasks for the English teacher to promote disciplinary knowledge.

Yvonne Bustamante, MS's comment, December 19, 2012 12:05 AM
So true, I can think of loads of possibilities for education from citizenship to the sciences, literature, history and the humanities...
Scooped by Yvonne Bustamante, MS
Scoop.it!

Account Deactivation and Content Removal: Guiding Principles and Practices for Companies and Users

Account Deactivation and Content Removal: Guiding Principles and Practices for Companies and Users | The Odyssey of Media Psychology | Scoop.it

"This report explores these dilemmas and recommends principles, strategies, and tools that companies and users alike can adopt to mitigate the negative effects of account deactivation and content removal. [It] intends to offer realistic and concrete approaches that are rights-sensitive while also flexible enough to be practically implemented across diverse platforms and contexts. "

more...
No comment yet.