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16 case studies that prove ROI of mobile marketing

16 case studies that prove ROI of mobile marketing | The NMS Blog's Board |
An ANA and MediaVest study shows marketers are excited about mobile marketing but struggle to prove ROI. Hopefully these case studies help.

Via Carla Gentry CSPO
Carla Gentry CSPO's curator insight, February 20, 2013 11:30 AM

To help alleviate the frustration, here are mobile marketing case studies that prove ROI. They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. They also prove ROI is achieved more often when marketers pursue mobile with a specific business purpose rather than jumping in for the sake of being in mobile