Brainstorming, whether you believe in it or shun it, is a fantastic neologism. But as Frog Principal Designer David Sherwin has found, it’s also a very American word--one that doesn’t exist in every language.
Today, Frog will release the Collective Action Toolkit, a free, 72-page booklet that seeks to develop a universal framework for people of all ages and cultural backgrounds to tackle big problems in their communities. Developed over the past year, the CAT contains nary a mention of design (or brainstorming). Instead, it relies on a simple vocabulary to describe skills like building a team, carrying out research, and developing solutions. Want to figure out a way to help people in your community eat healthier? Have an idea for a small business? The CAT offers templates for activities to help get the idea off the ground.