The Future Of Retro: Captain Planet And The Power Of Social Media | The Next Edge |

... was it possible that the world’s first eco-superhero could still have a growing fan base 15 years after he went off the air? To find out, I asked Barbara Pyle, executive producer and co-creator of the award-winning TV series with Ted Turner.


“Anything is possible with the Planeteer Movement!” exclaims Pyle, with her signature burst of infectious enthusiasm.


Q: So what is this Planeteer Movement? I don’t recall that being part of the TV series.


A: Young adults who call themselves Planeteers for real have networked themselves together using social media. The brand and message of Captain Planet are very much alive and more relevant than ever for the millennial generation. Today, the Planeteer Movement’s Captain Planet Facebook page has well over half a million fans, with 60% in the 18-24 range, and another 30% in the 25-34. That kind of advocacy and brand loyalty is something you can’t buy.


ht @CaptainCalliope