"We have to shift to a new paradigm. This means shifting focus from the relatively small number of social enterprises that happen to fit an official definition, or can be used to forward a government agenda, towards the much larger movement of alternative lifestyle businesses, portfolio workers, organisations with or without staff, activists, freelancers and networks working not to redeliver public services but in more challenging and more internationally relevant areas like the environment, local food, fair trade and the open source movement."
"And we need to develop an entirely new brand-paradigm for this kind of social enterprise: one that will propagate brands that are participative and community-owned, that are about collaborating more and consuming less, and that can combine the trust in the familiar that drives conventional brands with a new respect for the unique and the local and the individual."
By Geof Cox FRSA
shared by @DavidHodgson