We’re trained to be productive. We have to put food on the table. Who can afford the time and money to be creative, especially with all that daydreaming involved, that pointless wandering around? We’re coming out of an Industrial Age that trained us to be factory workers, sensible professionals, linear thinkers. Creativity had little to do with any of this. It was banished to the sidelines otherwise known as Bohemia, not exactly known for a flourishing economy.
But now, as we enter this post-consumer era where we differentiate ourselves not through our factories, but our ideas, the question has flipped upside over. As we step into The Creative Age, who can afford not to be creative?