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The Evolution of A New Trust Economy - Brian Solis

The Evolution of A New Trust Economy - Brian Solis | The Next Edge | Scoop.it

Social Media is rooted in relationships, the dynamic interaction and collaboration between real people.


Individually, we’re realizing the power and potential of social media.

The rise of Social Media resembled a global celebration of freedom and empowerment.


The 2000's engendered a more social Web.


Essentially, attention dashboards are any one of the three screens (mobile device, PC, TV) within the Golden Triangle (mobile, social, real-time) and is usually experienced as an activity stream, TweetDeck, the Facebook Newsfeed, FriendFeed, any feed reader, etc.


To have any hope of connecting with discerning consumers in the social web, we have to gain visibility and momentum across individual attention dashboards, where, when, and how they’re tuned.


It is this practice that lays a promising foundation for implementing a social CRM (sCRM) or Social Relationship Management (SRM) infrastructure supported by established workflow, processes, and governance.


To help, the social Web is on the verge of realizing the potential and corresponding benefits of real-time filtering technology.


As we traverse the dynamic landscapes defining the social and attention economies, we realize that something much more powerful is required to earn ongoing attention in the social web.


With time, our contribution to the state of the social, attention, and trust economies is measured by reciprocity, recognition, value, and benefaction.


Brian Solis

09 Dec 2009


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Welcome to the new reputation economy (Wired UK)

Welcome to the new reputation economy (Wired UK) | The Next Edge | Scoop.it

Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan; where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora; where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar; where your feedback on eBay can be used to get a head-start selling on Etsy; where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time. Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.


Welcome to the reputation economy, where your online history becomes more powerful than your credit history.


Via Peter Vander Auwera
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Rachel Botsman: The currency of the new economy is trust | Video on TED.com

TED Talks There's been an explosion of collaborative consumption -- web-powered sharing of cars, apartments, skills.
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How Trust Is Built in Peer-to-Peer Marketplaces

How Trust Is Built in Peer-to-Peer Marketplaces | The Next Edge | Scoop.it

As the sharing economy continues to gain momentum, the importance of security and trust between users is becoming increasingly apparent. Not only the Airbnb incident in June 2011 or the shutdown of the luxury carsharing company HiGear have shown that peer-to-peer (P2P) marketplaces involve higher risks than business-to-consumer e-commerce. The key advocates of the sharing economy Rachel Botsman and Lisa Gansky have also identified “trust between strangers” as a necessary foundation for the functioning of P2P asset-sharing marketplaces. While the existing reputation systems such as eBay’s rating system may have been sufficient for e-commerce, the newer P2P platforms, such as car or flat sharing, require more complex trust systems. Since acting anonymously is far easier on the Web than in real life, P2P transactions also call for some type of identity verification, that confirms that you are who you say you are. Having recognized these issues, several entrepreneurs in different countries have begun to build portable cross-platform trust and identity systems meant to facilitate the sharing of assets between individuals, such as TrustCloud, Briiefly, Legit and Peertrust.

 

 

http://trustcloud.com/

http://briiefly.com/

http://legit.co/

http://peertru.st/

 

By Francesca Pick

Sharable

Image by opensourceway on Flickr.

ht @wwjimd

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