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Nurturing the Emergence of a Thrivable Future
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The Evolution of A New Trust Economy - Brian Solis

The Evolution of A New Trust Economy - Brian Solis | The Next Edge | Scoop.it

Social Media is rooted in relationships, the dynamic interaction and collaboration between real people.


Individually, we’re realizing the power and potential of social media.

The rise of Social Media resembled a global celebration of freedom and empowerment.


The 2000's engendered a more social Web.


Essentially, attention dashboards are any one of the three screens (mobile device, PC, TV) within the Golden Triangle (mobile, social, real-time) and is usually experienced as an activity stream, TweetDeck, the Facebook Newsfeed, FriendFeed, any feed reader, etc.


To have any hope of connecting with discerning consumers in the social web, we have to gain visibility and momentum across individual attention dashboards, where, when, and how they’re tuned.


It is this practice that lays a promising foundation for implementing a social CRM (sCRM) or Social Relationship Management (SRM) infrastructure supported by established workflow, processes, and governance.


To help, the social Web is on the verge of realizing the potential and corresponding benefits of real-time filtering technology.


As we traverse the dynamic landscapes defining the social and attention economies, we realize that something much more powerful is required to earn ongoing attention in the social web.


With time, our contribution to the state of the social, attention, and trust economies is measured by reciprocity, recognition, value, and benefaction.


Brian Solis

09 Dec 2009


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Reforest Patagonia

Last December, a devastating man-made fire burned over 43,000 acres in the iconic Torres del Paine National Park. Since then, the Chile-based non-profit initiative, has been working to restore the ecosystem to its former glory. Among other things, they decided to leverage love for social media games into real world action. Through this creative campaign, Reforest Patagonia recently achieved their first 100,000 tree milestone, and is well on its way to the goal of one million planted trees by 2013.


The campaign incorporates social media, GPS technology, and the power of crowdfunding to compel people to get involved with the reforestation effort. The first level of participation is simple: donate $4, and Reforest Patagonia will plant a native-species tree (species: lenga, ñirre, and coigüe) in your name. Donors also receive an official certificate of its authenticity with the tree’s exact GPS coordinates, allowing for the tree to be seen via Google Maps from anywhere in the world.


The second level of participation is for those who want to mobilize their online networks for a bigger impact. Groups can use the “Create Your Own Forest” gaming feature to compete for the highest tree count among organizations in similar categories. There are prizes for groups who successfully “plant” the largest forest.


by Beth Buczynski | earthtechling.com

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Foucault and social media: life in a virtual panopticon

Foucault and social media: life in a virtual panopticon | The Next Edge | Scoop.it

By making our actions and shares visible to a crowd, social media exposes us to a kind of virtual Panopticon. This is not just because our activities are monitored and recorded by the social media service for the purposes of producing market analysis or generating targeted advertising. For the most part, we can and do ignore this kind of data harvesting. The surveillance that directly affects us and impacts on our behaviour comes from the people with whom we share.


There are no guards and no prisoners in Facebook’s virtual Panopticon. We are both guards and prisoners, watching and implicitly judging one another as we share content.

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The Future Of Retro: Captain Planet And The Power Of Social Media

The Future Of Retro: Captain Planet And The Power Of Social Media | The Next Edge | Scoop.it

... was it possible that the world’s first eco-superhero could still have a growing fan base 15 years after he went off the air? To find out, I asked Barbara Pyle, executive producer and co-creator of the award-winning TV series with Ted Turner.

 

“Anything is possible with the Planeteer Movement!” exclaims Pyle, with her signature burst of infectious enthusiasm.

 

Q: So what is this Planeteer Movement? I don’t recall that being part of the TV series.

 

A: Young adults who call themselves Planeteers for real have networked themselves together using social media. The brand and message of Captain Planet are very much alive and more relevant than ever for the millennial generation. Today, the Planeteer Movement’s Captain Planet Facebook page has well over half a million fans, with 60% in the 18-24 range, and another 30% in the 25-34. That kind of advocacy and brand loyalty is something you can’t buy.

 

ht @CaptainCalliope

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Change This - Leading Transformation and Captivating Communities

Change This - Leading Transformation and Captivating Communities | The Next Edge | Scoop.it

“Social media is not the catalyst for change, but merely one of its agents. We must remember that Facebook, Twitter, Youtube, and the like are the networks that facilitate an uprising. However, it is repression, angst, injustice, inequality, vision, aspiration and hope that serve as the true stimulus for insurrection and progress. Technology plays a part in transformation and it is up to you to learn how social, mobile, real-time, and all other emerging trends are affecting your industries, communities, or markets.

 

What we learn as a result however is that these new tools can bring people together and unite them under a common front or concerted mission. At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.”

 

By Brian Solis

 

ht @CoCreatr

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Social Networks for Free and Resilient Communities

Online groups can now offer "anytime, anywhere" catalysts in economically challenged regions for a freer and more resilient future.

 

by Mark Frazier @openworld

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Deepak Chopra: Social Media is the Next Phase of Humanity [VIDEO]

Deepak Chopra: Social Media is the Next Phase of Humanity [VIDEO] | The Next Edge | Scoop.it

“Technology is our creation; we weren’t created by technology, so let’s use our creation to bring about a healing,” Chopra said. “At the most fundamental level, we are not just connected, we are inseparable.”


But harnessing the power of social media, to become something larger than just networking, Chopra said, is a choice for humanity to make — the world is still at a crossroads. Although he said technology itself is neutral, he espoused a message of hope, saying that if harnessed for good, technology could lead the world to a place of good and produce a united solution for the challenges of the world.


“What drones can’t do, what the armies can’t do, what the weapons can’t do, what the weapons of mass destruction can’t do, what biological warfare can’t do — we can do through technology to heal the world,” Chopra said.


ht The Asymptotic Leap

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how to hack your culture | networks

how to hack your culture | networks | The Next Edge | Scoop.it

Ideas, information, trust, influence, opportunity and other resources move through networks of relationships without necessarily adhering to what the org chart says. Social network analysis tools now allow us to make the invisible visible so that we can be more deliberate in our approach to networks. There are a couple of big opportunities here:


Good ideas often have social origins. Innovation is fueled by the exchange of ideas and perspectives and identities, and the accompanying creative tension. It is in this exchange that we have the opportunity to recombine and synthesize, generating brand new opportunities. By deliberately and proactively building networks we can create more of those valuable intersections.

 


Via Maddie Grant, David Hodgson
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The work of many | Harold Jarche

The work of many | Harold Jarche | The Next Edge | Scoop.it

...Mavens can deeply understand a situation, Connectors are needed to get the word out, while Salespeople have to convince those in control to take action. All three are needed to mobilize a network.


Via Anne Caspari
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Future of Facebook: Society (CC 3.0)

Leading social and tech experts present their visions for Facebook's future impact on society. Some believe Facebook will become pervasive plumbing for the s...
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What’s real social enterprise?

What’s real social enterprise? | The Next Edge | Scoop.it

Snippets:

 

"We have to shift to a new paradigm. This means shifting focus from the relatively small number of social enterprises that happen to fit an official definition, or can be used to forward a government agenda, towards the much larger movement of alternative lifestyle businesses, portfolio workers, organisations with or without staff, activists, freelancers and networks working not to redeliver public services but in more challenging and more internationally relevant areas like the environment, local food, fair trade and the open source movement."

 

"And we need to develop an entirely new brand-paradigm for this kind of social enterprise: one that will propagate brands that are participative and community-owned, that are about collaborating more and consuming less, and that can combine the trust in the familiar that drives conventional brands with a new respect for the unique and the local and the individual."

 

By Geof Cox FRSA

 

shared by @DavidHodgson

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