The Next Big Thing!
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Fatima Zimichi from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Five Reasons Why Marketers Fail at Competitive Intelligence, 3 Ways to Pass

Five Reasons Why Marketers Fail at Competitive Intelligence, 3 Ways to Pass | The Next Big Thing! | Scoop.it

Instead of knowing what consumers want and how to market those products with great content and creative ads, CMOs need to do a better job at managing risk and showing their competitors who is boss. But to do so, marketing teams need structured goals, CI initiatives and tools to produce action-driven competitive intelligence that supports marketing strategies and investment decisions.


Via Bonnie Hohhof
more...
Bonnie Hohhof's curator insight, September 10, 2013 3:29 PM

managing risk and structured goals

Scooped by Fatima Zimichi
Scoop.it!

Miami Startup: Clearci Simplifies Competitive Intelligence

Miami Startup: Clearci Simplifies Competitive Intelligence | The Next Big Thing! | Scoop.it
Miami Startup: Clearci Simplifies Competitive Intelligence
more...
No comment yet.
Scooped by Fatima Zimichi
Scoop.it!

Featured Startup Pitch: clearCi is focused on remedying the lack of reliable, actionable competitive intelligence for enterprises

Featured Startup Pitch: clearCi is focused on remedying the lack of reliable, actionable competitive intelligence for enterprises | The Next Big Thing! | Scoop.it
Company: clearCi Website: www.clearci.com Founders: Joe Levy (CEO), Tomer Sofinzon (corporate development), Kfir Sasson (CTO), Michael Clews (director of sales), Ron Oz (developer) Headquarters: Fo...
more...
No comment yet.
Scooped by Fatima Zimichi
Scoop.it!

clearCi: Fast Growing Technology Startup in the News

clearCi: Fast Growing Technology Startup in the News | The Next Big Thing! | Scoop.it
clearCi is featured in South Florida outlets and blogs
more...
No comment yet.
Rescooped by Fatima Zimichi from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

What's Keeping Your Company from Monitoring Competitors Effectively?

What's Keeping Your Company from Monitoring Competitors Effectively? | The Next Big Thing! | Scoop.it

 It’s possible your company could be monitoring competitors, analyzing the market, and gathering market research differently. Getting on a competitive analysis tool can eliminate ineffective and outdated competitive intelligence and market research tasks. But how exactly will this kind of competitive analysis tool make knowledge workers more productive? And how can decision makers use it to compete more effectively?


Via Bonnie Hohhof
more...
No comment yet.
Scooped by Fatima Zimichi
Scoop.it!

Startup Spotlight: clearCi | The Starting Gate

Startup Spotlight: clearCi | The Starting Gate | The Next Big Thing! | Scoop.it
Making their moves: clearCi Director of Sales Michael Clews and CEO Joe Levy take a break at clearCI's Fort Lauderdale headquarters. Below, the clearCi team talks strategy. Photos by the Miami Herald's Joe Rimkus.
more...
No comment yet.