As more people use smartphones to go online, the need for proper measurement is crucial. Here's how to track mobile activity and ensure accurate results
The purpose of this article is to tell you how to track mobile activity, not how to design for mobile users, so I won't be going into detail about what makes a good mobile site versus what makes a good computer site. The key thing to take away at this point is that mobile internet is relatively new and that we have much to learn. You need to accept that some of your best ideas about how to do things online may need to change. What works on computer may not work on mobile. Your best designer for computer may make terrible mobile sites. The agency that knows web for the computer may simply be incapable of getting web for the mobile.