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21 stats show CMOs leap before they look at ROI

21 stats show CMOs leap before they look at ROI | The New Workplace | Scoop.it

Here are 21 stats that show most CMOs leap before they look at ROI.

91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study)90% of CMOs say social data has impacted at least some of their decisions; only 47% use social data to make predictions or forecast sales. (source: Bazaarvoice)85% use social networks in some way; only 14% tie financial metrics to it. (source: AdAge)80% feel challenged by the amount of data they have to deal with and the difficulty of accessing it. (source: Forrester)77% say getting tradition and digital marketing to work better together remains a major goal (source: BRITE Study)71% see potential for Big Data to have a large impact on sales; only 16% have Big Data strategies for sales. (source: Forrester)70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot)63% of CMO’s say “ROI will be the standard for their performance by 2015:” yet, today, only 44% say “I can measure ROI.” (source: McKinsey)57% are not basing their marketing budget on any ROI measures. (source: AdAge)52% say achieving or increasing measurable ROI is a top priority for the coming year (source: MarketingSherpa)51% say a lack of sharing customer data within their own organization is a barrier to effectively measuring their marketing ROI (source: BRITE Study)42% of marketers report that they are not able to link data at the level of an individual customer. (source: BRITE Study)39% admit they cannot turn their data into actionable insight. (source: BRITE Study)36% of senior executives believe “old favorite” events such as open houses, hospitality functions, fundraisers and seminars deliver the best returns among localized marketing channels but can’t do direct tracking. (source: Marketing Charts)29% report that their marketing departments have “too little or no customer/consumer data.” (source: BRITE Study)28% of CMO’s say their decisions are based on gut instinct (source: Edelman)When asked which attributes they will need to be personally successful over the next three to five years, 28% said technological competence, 25% said social media expertise and 16% said financial acumen. (source: (IBM)24% say determining any kind of cost-benefit analysis is a challenge. (source: Marketing Chart)23% find it difficult to measure and evaluate campaign effectiveness on a local level. (source: Marketing Charts)B2B CMO’s say demonstrating ROI is their No. 1 concern yet fewer than 20% say they have the ability to measure it (source: Forbes)7% say most of or all their spending decisions aren’t based on any metrics at all (source: Edelman)

 


Via iNeoMarketing
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iNeoMarketing's curator insight, January 15, 2013 8:37 AM

See the article at http://www.biznology.com/2013/01/21-stats-show-cmos-leap-before-they-look-at-roi/.


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Why Social Business Should Be Powering The Flexible Working Revolution

Why Social Business Should Be Powering The Flexible Working Revolution | The New Workplace | Scoop.it

Imagine if you will where I might be writing this blog from. Do you think it’s from the office? Maybe I’m writing it from my home. Perhaps I’m writing it whilst travelling somewhere on the train. The beautiful thing with modern social communication tools is that the ‘where’ is increasingly irrelevant.....

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Is Social Media the NEW Smoke Break?

Is Social Media the NEW Smoke Break? | The New Workplace | Scoop.it
There are surprising similarities between smoke breaks and social media use at work. Read about it.
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7 Lessons We Can Learn From Geese to Succeed at Work | 7Geese

7 Lessons We Can Learn From Geese to Succeed at Work | 7Geese | The New Workplace | Scoop.it

Geese are fascinating creatures and for many reasons, our company name and logo represent seven geese flying in a V-formation. Below are 7 things we can learn, some of which I extracted from reading Christopher Knight’s post

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What HR Can Learn From 12 Year Olds – This Is Workforce 2020!

What HR Can Learn From 12 Year Olds – This Is Workforce 2020! | The New Workplace | Scoop.it
I just came across a great article written by Eric Lai of SAP, on Forbes.com entitled, How This School District Turned its Students' Love of...
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What can ‘Mad Men’ teach us about the 2012 workplace? | The Work Buzz

What can ‘Mad Men’ teach us about the 2012 workplace? | The Work Buzz | The New Workplace | Scoop.it
Can today's worker learn anything from the fashionable team at Sterling Cooper Draper Pryce?
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Digital Differentiation

Digital Differentiation | The New Workplace | Scoop.it

Technology is a tool that can be used to help teachers facilitate learning experiences that address the diverse learning needs of all students and help them develop 21st Century Skills. At it's most basic level, digital tools can be used to help students find, understand and use information. When combined with student-driven learning experiences fueled by Essential Questions offering flexible learning paths, it can be the ticket to success.


Via Nik Peachey, Toni Krasnic, midmarketplace
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Ray Tolley's comment, February 20, 2012 5:32 AM
Nick, Thanks for this great tool. Much to follow up...
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Robots, automation, and the future of your job | Marketplace from American Public Media

Robots, automation, and the future of your job | Marketplace from American Public Media | The New Workplace | Scoop.it
Technology is advancing at an exponential rate, and at that speed, computers, automation, and robots are already doing tasks most people did not believe were possible. So what does that mean for the jobs economy?
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7 Top Tips for creating The Social Workplace

7 Top Tips for creating The Social Workplace | The New Workplace | Scoop.it

There are many top tips out there when it comes to social media strategies, but many of these are based on theory. The top tips below are based on experience (and mistakes) on how to create The Social Workplace...

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10 things to remember about social learning (and the use of social ...

10 things to remember about social learning (and the use of social ... | The New Workplace | Scoop.it
Since we learn socially all the time the best social learning platform in the workplace is the one you already use for collaborative working – this might be a social intranet but it might also be some other social tool or network ...
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Philips All Employee Jam | simply communicate

Philips All Employee Jam | simply communicate | The New Workplace | Scoop.it

Philips' latest social media activity inside the consumer electronics, healthcare and lighting giant. Philips have been in the forefront of social media and we have covered their Connect Us platform before. But now they have taken the platform which is run on VMware's Socialcast to bring to life the company's new, refreshed Mission and Vision. The Philips All Employee Jam was a global online crowd-sourcing activity designed to create dialogue, discussion and debate about Philips' Mission and Vision.

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The Three T's Of The New Workplace Organizational Structure ...

The Three T's Of The New Workplace Organizational Structure ... | The New Workplace | Scoop.it
I once said that at any given day you can feel like a n00b because of the super quick growth to technology, social media and digital marketing channels. We are truly in a different work era now due to the the boom of ...
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New Study: HR Departments Completely Out of Touch - Forbes

New Study: HR Departments Completely Out of Touch - Forbes | The New Workplace | Scoop.it
In a shocking new study, HR Perception Vs. Reality, Human Resources professionals are shown to be completely out of touch with the thoughts and feelings of their employees.
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The Innovator’s Dilemma by Clayton Christensen

The Innovator’s Dilemma by Clayton Christensen | The New Workplace | Scoop.it
It is not a simple task to bring some value while reviewing a classic book about which many thought leaders have already extensively elaborated upon. So I won’t even try and I shall just atte...
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Choosing the right Digital Board model - Intranet & Digital Workplace Strategies - NetJMC

Choosing the right Digital Board model - Intranet & Digital Workplace Strategies - NetJMC | The New Workplace | Scoop.it

A high-level, strategic Digital Board has three areas of responsibility: decision-making, coordination and leadership.

Two fundamentally different models exist for a Digital Board, each with a unique approach to the “who” and the “how” of high-level governance.

This post describes the areas of responsibility in more detail, looks at the two models and offers guidance about which model best suits different contexts.

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The Learning Workplace - part three

The Learning Workplace - part three | The New Workplace | Scoop.it

This next post in the Campus Workplace / Learning Workplace series shifts from the physical environment to learning environments as systems of people and place. The post has become too long so the role of technology is considered in the next one

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Future Work Skills 2020 | Institute For The Future

Future Work Skills 2020 | Institute For The Future | The New Workplace | Scoop.it

Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and the skills we will need to be productive contributors in the future. This report analyzes key drivers that will reshape the landscape of work and identifies key work skills needed in the next 10 years

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Four Steps to Building a Strategic Communications Capability

Four Steps to Building a Strategic Communications Capability | The New Workplace | Scoop.it
Do you have the confidence that every message and experience that customers have with your organization rings true and leaves a positive impression? Developing an integrated communications capability within your organization will give you just that.
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A new framework for supporting learning and performance in the ...

A new framework for supporting learning and performance in the ... | The New Workplace | Scoop.it
Tweet TweetHere is an updated version (V3) of the WSD Framework with more charts and descriptions, and now available as a PDF to download under a Creative Commons Licence. ...
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