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The New Wave of Business Sense!
Discover new ways to get customers and survive
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Get inspired – 20 best social media campaignes

Get inspired – 20 best social media campaignes | The New Wave of Business Sense! | Scoop.it
Blog post at SeoCustomer :

Sometimes its great to get inspired.

So take a look of these 20 best ever succesfull social media campaignes.
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[Infographic] The Future of Social Mobile Communications in the Enterprise

[Infographic] The Future of Social Mobile Communications in the Enterprise | The New Wave of Business Sense! | Scoop.it

What is that next step? Look no further than what technologists refer to as SoMoClo (social, mobile, cloud, or the dreadful "mocial"). While enterprises may have been the first to push and adopt the cloud, consumers have done likewise with the rise of social computing. And everybody is mobile.

 

The infographic below shows "three generations" of mobile phones in the workplace and ponders what could come next.

 

The first generation is fairly simple. BlackBerries in the workplace dominated from about 1999 (from the CEO's office) until 2007 (when the original iPhone was released).

In 2012, BlackBerries are no longer the de facto phone you find in office settings, and not many people still carry two cellphones in their bags, one for work, one for personal use. The norm now is one phone - and it can do just about everything.


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64 Marketing Strategies For Pinterest #Infographic

64 Marketing Strategies For Pinterest #Infographic | The New Wave of Business Sense! | Scoop.it

Not sure where to start with Pinterest?

These 64 pointers will help inside this Infographic - http://bit.ly/IlvUO1 ;


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Successful Internet Marketing Needs Email & Social Media | Small Business Technology

Successful Internet Marketing Needs Email & Social Media | Small Business Technology | The New Wave of Business Sense! | Scoop.it
VerticalResponse survey of 3,116 active customers found those who used a combined email & social media marketing campaign experienced a 28% high open rate.
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50 (mostly) free social media tools you can’t live without in 2012

50 (mostly) free social media tools you can’t live without in 2012 | The New Wave of Business Sense! | Scoop.it

A couple years ago, Jay Baer wrote a great blog post called 'The 39 social media tools I'll use today' which was an all-in-one toolkit for social media marketers (and still is).



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The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content

The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content | The New Wave of Business Sense! | Scoop.it

A good succint and comprehensive list to keep in your library of curation tools and sites.


Via Shirley Williams (XeeMe.com/ShirleyWilliams)
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Google+ is becoming a beast for the workplace, Google Docs now available in Hangouts

Google+ is becoming a beast for the workplace, Google Docs now available in Hangouts | The New Wave of Business Sense! | Scoop.it

Google’s suite of social tools, referred to as Google+, continues to kick out new features for all of its services.

Today, the Google+ team announced that sharing Google Docs within Hangouts is now available for all users.


Via The New Company
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21 Ways to Create Compelling Content When You Don’t Have a Clue

21 Ways to Create Compelling Content When You Don’t Have a Clue | The New Wave of Business Sense! | Scoop.it

By Danny Iny - http://bit.ly/xF6Hkm 

@DannyIny

 

Sometimes you’re just flat out of ideas.
It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.

 

This happens to the best of us — even veterans who consistently produce quality content have their off days.

 

Yet they continue to write.
So what is the secret?

 

They do it by pulling out the well-worn toolbox of strategies for creating awesome content.

 

Steal content and ideas

If you’re flat-out exhausted and out of ideas, then get them from somebody else — either content, or ideas, or both.
I’m not talking about real stealing, of course — it’s more like “borrowing with the author’s blessing”.
Done right, this can produce some valuable content that the authors you “stole” from will thank you for using!


1. Curate Content

 

Find your ten favorite websites, and then find your favorite post on each of them.

 

Publish a post listing these top ten posts, and explain why you like them.

 

You don’t even have to think about being creative, and everyone you feature there will appreciate it.

 

This is what we do with our Best of the Web -  http://bit.ly/y5q4dr - feature, and there are lots of other examples:

http://bit.ly/z04VEL 


Via maxOz
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Karen Dietz's comment, February 24, 2012 11:42 AM
Beth -- I checked out your post and LOVE it! Glad this infographic and article got you so inspired. I've bookmarked you blog post for future reference for when I get stuck too! And Michele -- thanks once again for originally finding and sharing the infograpahic!
maxOz's comment, February 24, 2012 2:54 PM
Yes indeed I love your post Beth and thanks Karen for being the conduit, and sharing this xxx
Karen Dietz's comment, February 24, 2012 4:01 PM
My pleasure and Beth, I don't know if you follow Michele's scoops but they are great.
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How To Effectively Use Twitter For Business

How To Effectively Use Twitter For Business | The New Wave of Business Sense! | Scoop.it
Business transactions are increasingly done online. A successful business today must have an online presence to disseminate information to its consumers.
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QR Code Addin for PowerPoint | PowerPoint Presentation

QR Code Addin for PowerPoint | PowerPoint Presentation | The New Wave of Business Sense! | Scoop.it
Free addin for PowerPoint that helps to add QR Code Images to your PowerPoint slides or contact pages...

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Catch The Best Content Out There: Trapit

Catch The Best Content Out There: Trapit | The New Wave of Business Sense! | Scoop.it

Trap.it is a great new service which allows content curators as well as bloggers and web publishers of all kinds to find good quality content on the topics that are of greatest interest to them.

 

How it works:

 

a) First you provide a "search" query and Trap.it pulls together for you a dynamic page filled with content on topic.

 

b) You check the page and if you feel that it provides you with good content you can Trap.it and keep it available in your Trap.it account. That page will update itelf continuously.

 

c) Then you start voting on which type of stories and resources you find most relevant for your needs and Trap.it starts to improve its suggestions.

 

You can create as many Trap.it pages as you want, and you can directly share any item you like on Facebook, Twitter and Google+ or send it to anyone via email.

 

I find that tools like Trap.it interesting and badly needed, as now that it is so easy to publish, if you don't want to spend your whole day searching and vetting thin content of all kinds, you do need some more sophisticated news aggregation and filtering tools like this one.

 

N.B.: The traps you create are not shareable via their own URL. (For now at least) only individual stories can be shared.

 

The service is free.

 

Try it out here: http://trap.it/ 



(reviewed by Robin Good)


Via Robin Good, Shirley Williams (XeeMe.com/ShirleyWilliams)
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Jeremy Cherfas's comment, January 11, 2012 8:11 AM
I think it was a problem with trying to use the system too quickly after registering. Each time I clicked on one of those buttons, it took me to the Save this Trap dialogue. An hour or so later, everything worked fine.

I really like some of the content it is throwing up, and hoping it will learn well too.

I also like that you can get access to the pure link, up on the left hand side.
Henry "Hank" Nothhaft, Jr.'s comment, January 11, 2012 2:12 PM
Robin - thanks for reviewing Trapit. Just wanted to let you know sharable traps are coming very soon. This month, if things go according to plan. :)
Robin Good's comment, January 12, 2012 1:51 AM
Hello Henry, that's great news! Thank you for coming by and sharing it!
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Latest Kentucky Derby Future Book Odds | Daily Racing Form

Latest Kentucky Derby Future Book Odds | Daily Racing Form | The New Wave of Business Sense! | Scoop.it
The three 3-year-old colts who were noteworthy winners last Saturday – Out of Bounds, Alpha, and Discreet Dancer – are now among the top 12 betting interests for the Kentucky Derby...
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2012 Edition: 15 Marketing and Business Trends That Matter | Social Media Today

2012 Edition: 15 Marketing and Business Trends That Matter | Social Media Today | The New Wave of Business Sense! | Scoop.it
Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner.
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Your Blog Post Promotion Checklist - #Infographic

Your Blog Post Promotion Checklist - #Infographic | The New Wave of Business Sense! | Scoop.it

Content repurposing can be a great way to work smarter, not harder.

 

See the results of repackaging a blog post by Brody Dorland - http://bit.ly/IM5h2k - into an Infographic. http://bit.ly/IM4MW8 ;

 

Based on his blog post "12 Things to Do After You’ve Written a New Blog Post" - http://bit.ly/JF7ktq ;


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7 Tips for Naming Your Business

7 Tips for Naming Your Business | The New Wave of Business Sense! | Scoop.it
Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.

 

Entrepreneurs fret over packaging and a host of other details as they get started, and then leave one of the most important aspects as an afterthought.

 

The sad truth is that the right name can sometimes make all the difference when it comes to propelling a business to success, rather than just slogging on.

 

Consider this: Would you like "Patagonian toothfish" on your plate tonight for dinner? Hmm… not so much? Ok what about "Chilean Sea Bass?" That's much better, right? Or another example is how Marion Morrison put on a cowboy hat, slung on a six-shooter and became "John Wayne."

 

Read more: http://bit.ly/HWF3M0


Via Martin Gysler
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Namita Patel's comment, April 24, 2012 10:32 AM
Thanks Martin, just what I needed -- I'm helping a client with branding his new product and company.
Martin Gysler's comment, April 25, 2012 4:03 AM
Great Namita! I'm always happy to hear that my content is useful for you.
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9 Steps To Building A Content Marketing Strategy

9 Steps To Building A Content Marketing Strategy | The New Wave of Business Sense! | Scoop.it
Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing.

 

Regardless of what you're trying to achieve, creating a strategic plan is important to your success: http://bit.ly/ISWukr ;


Step 1: What do you want to achieve?

A more specific objective for your content strategy will allow you to create more specific and meaningful content. Define the purpose of the content as specifically as possible.

Step 2: Who do you want to reach?

Again, as specificall as possible, is the key to a solid content strategy

Step 3: Identify triggers

An event or motivation triggers the initiation of a search

Step 4: What is the editorial strategy?

One of the biggest keys to success

Consider the tone, values, and voice of your content

Step 5: What content should you create?

The content creation plan should include the themes, messages, and topics

Also consider the action that you want someone to take as a result of engaging with your content

Step 6: What forms should your content take?

Should the content be a white paper/ebook/download, a video, photos, infographics, a slideshow, articles, blog posts, webinars, or live chats?

Based on your objectives, a landscape analysis, and knowledge of your target audience, determine the most appropriate and achievable forms for your content.

Step 7: How do you make it better and more creative?

Brainstorm positioning, titles, partners, and execution to make your content really stand out

Step 8: How will the content be created?

Decide who, what, and when

Step 9: How will the content be promoted or syndicated?

Paid, earned, and owned media outlets are a part of the mix

Taking the time to build a strategic content plan is vital in a digital world where we're bombarded by content.

Ultimately, Krista Neher - http://bit.ly/ISWPn6 - advocates being strategic to break through the clutter and drive real results.


Via maxOz
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John van den Brink's comment, April 15, 2012 6:45 AM
Great article, Michele. Thanks
maxOz's comment, April 15, 2012 6:51 AM
Happy you enjoyed and thank you John for sharing
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How I Created a Ghost Town on the Web | Social Media Explorer

How I Created a Ghost Town on the Web | Social Media Explorer | The New Wave of Business Sense! | Scoop.it
One of the most satisfying experiences is having a website take off in popularity.
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Does Your Story Matter?

Does Your Story Matter? | The New Wave of Business Sense! | Scoop.it

Your story is always being told, regardless of whether or not you decide to be the writer and director. If you think Facebook Timelines are only about highlighting and pinning pics, you are missing the point.

 

Here is what I like about this article -- it actually contains concrete ideas for how to bring stories into your Facebook timeline. There are even links to Facebook company pages where forms of storytelling are actually happening. I think we have a ways to go yet in terms of being able to effectively share stories via social media. But this is a good beginning.

 

I hope you get some good ideas from this post!

 

Thank you fellow curator Debra Askanase @askdebra for recommending this article!


Via Karen Dietz
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Karen Dietz's comment, March 28, 2012 6:38 PM
Thank you for re-scooping this Lesley! Have an awesome day :)
Lesley Rodgers's comment, March 28, 2012 6:38 PM
My pleasure and thank you too :)
Namita Patel's comment, March 28, 2012 7:43 PM
Thanks Karen! Wish you the same :)
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Facebook Timeline For Fan Pages: 21 Key Points For Marketers

Facebook Timeline For Fan Pages: 21 Key Points For Marketers | The New Wave of Business Sense! | Scoop.it

A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg]

 

If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!

 

First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):...

 

Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#


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The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content

The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content | The New Wave of Business Sense! | Scoop.it

By Chris McConnell - http://bit.ly/z68ide ;

@DailyTekk

 

There's so much information online just begging to be curated: news, social media, images, video, websites... the list goes on.

 

Just a few years ago, tools used for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names.

 

Here are some great new tools to read and share your favorite content.

 

Whether you are a business or  person who just likes to stay on top of the latest news, a blogger who needs a way to organize the vast amount of information that comes my way or a person who just enjoys sharing what they find with others you’ll love this list.

 

Tech-savvy readers may know of some of these tools already but I’m guessing there’s plenty of new sites and services here for you to discover.


Via maxOz
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maxOz's comment, March 13, 2012 2:24 AM
Thanks Karin for sharing cheers Michele
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The Potential of Pinterest

The Potential of Pinterest | The New Wave of Business Sense! | Scoop.it
Make no mistake. Pinterest may be a pretty interface full of recipes, do-it-yourself tips, and pictures of cuddly animals (what social site doesn’t have cute animals anymore?), but the end game is all business.

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Brand Storytelling at Its Finest -- TOMS Shoes

Brand Storytelling at Its Finest -- TOMS Shoes | The New Wave of Business Sense! | Scoop.it

What makes a brand stand out? What makes a brand resonate with consumers? What makes a brand evoke an emotional connection that is so powerful, it turns consumers into brand ambassadors? It’s when a brand can tell an incredibly influential yet simple story that touches a consumer on a personal level.

 

It boils down to this: "Why have I felt so compelled to focus on this one brand? It’s really quite simple. This brand has forged an emotional connection with me. I honestly want to buy as many shoes as I ca,n because I know I am doing something good at the same time."

 

The author Natalie Drugan does a great job in pulling together how brand storytelling has propelled TOMS Shoes to success.

 

In the end, she challenges us all to tell our own inspiring business stories. And we all have them. Now go find yours if you need to!


Via Karen Dietz
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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | The New Wave of Business Sense! | Scoop.it
Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation

Via Shirley Williams (XeeMe.com/ShirleyWilliams)
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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
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Effective Landing Page Design - Tips to a Perfect Page - Marketing & Sales

Effective Landing Page Design - Tips to a Perfect Page - Marketing & Sales | The New Wave of Business Sense! | Scoop.it
With the increase in online advertising it's important to have a great landing page that results in conversion. What's some of the best practices that we've found for our clients?
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How Search Engines Work

How Search Engines Work | The New Wave of Business Sense! | Scoop.it
It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Pract...
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