What is that next step? Look no further than what technologists refer to as SoMoClo (social, mobile, cloud, or the dreadful "mocial"). While enterprises may have been the first to push and adopt the cloud, consumers have done likewise with the rise of social computing. And everybody is mobile.
The infographic below shows "three generations" of mobile phones in the workplace and ponders what could come next.
The first generation is fairly simple. BlackBerries in the workplace dominated from about 1999 (from the CEO's office) until 2007 (when the original iPhone was released).
In 2012, BlackBerries are no longer the de facto phone you find in office settings, and not many people still carry two cellphones in their bags, one for work, one for personal use. The norm now is one phone - and it can do just about everything.
Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.
This happens to the best of us — even veterans who consistently produce quality content have their off days.
Yet they continue to write. So what is the secret?
They do it by pulling out the well-worn toolbox of strategies for creating awesome content.
Steal content and ideas
If you’re flat-out exhausted and out of ideas, then get them from somebody else — either content, or ideas, or both. I’m not talking about real stealing, of course — it’s more like “borrowing with the author’s blessing”. Done right, this can produce some valuable content that the authors you “stole” from will thank you for using!
1. Curate Content
Find your ten favorite websites, and then find your favorite post on each of them.
Publish a post listing these top ten posts, and explain why you like them.
You don’t even have to think about being creative, and everyone you feature there will appreciate it.
This is what we do with our Best of the Web - http://bit.ly/y5q4dr - feature, and there are lots of other examples:
Trap.it is a great new service which allows content curators as well as bloggers and web publishers of all kinds to find good quality content on the topics that are of greatest interest to them.
How it works:
a) First you provide a "search" query and Trap.it pulls together for you a dynamic page filled with content on topic.
b) You check the page and if you feel that it provides you with good content you can Trap.it and keep it available in your Trap.it account. That page will update itelf continuously.
c) Then you start voting on which type of stories and resources you find most relevant for your needs and Trap.it starts to improve its suggestions.
You can create as many Trap.it pages as you want, and you can directly share any item you like on Facebook, Twitter and Google+ or send it to anyone via email.
I find that tools like Trap.it interesting and badly needed, as now that it is so easy to publish, if you don't want to spend your whole day searching and vetting thin content of all kinds, you do need some more sophisticated news aggregation and filtering tools like this one.
N.B.: The traps you create are not shareable via their own URL. (For now at least) only individual stories can be shared.
Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.
Entrepreneurs fret over packaging and a host of other details as they get started, and then leave one of the most important aspects as an afterthought.
The sad truth is that the right name can sometimes make all the difference when it comes to propelling a business to success, rather than just slogging on.
Consider this: Would you like "Patagonian toothfish" on your plate tonight for dinner? Hmm… not so much? Ok what about "Chilean Sea Bass?" That's much better, right? Or another example is how Marion Morrison put on a cowboy hat, slung on a six-shooter and became "John Wayne."
Your story is always being told, regardless of whether or not you decide to be the writer and director. If you think Facebook Timelines are only about highlighting and pinning pics, you are missing the point.
Here is what I like about this article -- it actually contains concrete ideas for how to bring stories into your Facebook timeline. There are even links to Facebook company pages where forms of storytelling are actually happening. I think we have a ways to go yet in terms of being able to effectively share stories via social media. But this is a good beginning.
I hope you get some good ideas from this post!
Thank you fellow curator Debra Askanase @askdebra for recommending this article!
A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg]
If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!
First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):...
There's so much information online just begging to be curated: news, social media, images, video, websites... the list goes on.
Just a few years ago, tools used for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names.
Here are some great new tools to read and share your favorite content.
Whether you are a business or person who just likes to stay on top of the latest news, a blogger who needs a way to organize the vast amount of information that comes my way or a person who just enjoys sharing what they find with others you’ll love this list.
Tech-savvy readers may know of some of these tools already but I’m guessing there’s plenty of new sites and services here for you to discover.
Make no mistake. Pinterest may be a pretty interface full of recipes, do-it-yourself tips, and pictures of cuddly animals (what social site doesn’t have cute animals anymore?), but the end game is all business.
What makes a brand stand out? What makes a brand resonate with consumers? What makes a brand evoke an emotional connection that is so powerful, it turns consumers into brand ambassadors? It’s when a brand can tell an incredibly influential yet simple story that touches a consumer on a personal level.
It boils down to this: "Why have I felt so compelled to focus on this one brand? It’s really quite simple. This brand has forged an emotional connection with me. I honestly want to buy as many shoes as I ca,n because I know I am doing something good at the same time."
The author Natalie Drugan does a great job in pulling together how brand storytelling has propelled TOMS Shoes to success.
In the end, she challenges us all to tell our own inspiring business stories. And we all have them. Now go find yours if you need to!
Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation