ComScore has just reported that Pinterest has penetrated the top 50 list of most visited sites in the USA.. Pinterest is a solid choice for attracting more traffic, leads and customers to your business.
No one talks about what color the success is, just how it smells. When Amanda Palmer was busking on the streets of Harvard Square, she made enough to pay her rent. She supported herself, she made it work.
I do believe it is possible to create strategic advantage by delivering great content and executing a social media initiative well. But the entry barriers to creating a Facebook page and initiating engagement, for example, are so low, I think it is unlikely that this can truly be “strategic.” Engagement should more likely be viewed as a tactic that supports an over-arching marketing strategy, unless you truly have some super-human community management skills that consistently bring customers in the door.