Entitled “The Ego Revolution at Work”, the new book by Denis Pennel emphases the demise of a dominant work organisation model (Fordism) and the emergence of new forms of work (such as uberisation, human cloud, self-employment,).
Today’s labour markets are characterised by the rise of a dispersed workforce and increasing working time flexibility. In this new environment the needs of individuals and business are changing rapidly: companies can no longer offer the security of “a job for life” and individuals want more freedom of choice and expect to work the way they live!
The way businesses and individuals think about employment needs to change to accommodate this new working environment. The workplace must be aligned with today’s diverse workforce. Social benefits must become portable to protect individuals’ rights whatever their status, and with these benefits no longer attached to an organisation. Employers must find new ways to attract and retain just-in-time workers and to engage with an extended workforce.