This article explores how content marketing is like a manufacturing process. You can't have everything! (Content Marketing strategy: Are you good, fast, or cheap?
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A Unique, Cooperative Social Content Distribution Network by Kovitz Enterprises, LLC
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Adam J. Kovitz
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Content marketing takes lots of content. So turn your new white paper into lots of content.
Adam J. Kovitz's insight:
Bottom line: Great ideas for additional content for those companies that produce white papers. Delete the scoop?
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Create. Inform. Engage. | Journalism training, media news & how to's
Adam J. Kovitz's insight:
Bottom line: The publishing industry's downfall has caused traditional journalism to change with the times, as ad banners are being replaced by sponsored content... Delete the scoop?
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When you think of social media, the first thing that comes to mind is probably Facebook.
Adam J. Kovitz's insight:
Bottom line: Practical advice for anyone who is kind of new to the whole world of online marketing/social networking Delete the scoop?
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LinkedIn is looking to fill in gaps of real-time usage with the introduction of LinkedIn Contacts.
Adam J. Kovitz's insight:
Bottom line: LinkedIn as a CRM has very interesting possibilities... Delete the scoop?
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Joshua March was back on our screens yesterday morning discussing the future of social customer service on Bloomberg TV. (Social Media is changing the way we complain Via @conversocial http://t.co/dFxYvRP5yS)...
Adam J. Kovitz's insight:
Bottom line: To my last point (and previous article) about the Internet's and Social Media's increasing complexity and increasing need for resources to mind it, Social Customer Service is another rising profession. Delete the scoop?
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If Twitter needed any more evidence that it has a serious security problem, this should do it.
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Bottom line: Twitter stil has issues... Delete the scoop?
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Why "Big Content" Might Give #BigData a Run for Its Money http://t.co/yBOSvteBSP #Marketing from @gartner_inc
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Bottom line: I like this concept of "Big Content", and to have any relevance online today, you must either have it or work on developing it quickly. Delete the scoop?
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Content marketing is now a nearly $44 billion industry. The exact amount ($43.9 billion) represents a 9.2 percent... (RT @avavrek: #Contentmarketing is now a $43.9 billion industry (Billion!).
Adam J. Kovitz's insight:
Bottom line: Go figure...and to think that I've only been doing this since 2005... Delete the scoop?
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In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see.
Adam J. Kovitz's insight:
Bottom line: Curation is a popular alternative to content creation; sharing content is also an effective way to gain online influence. Delete the scoop?
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Would you want a customer to come to your store and complain to you or have them complain to everyone that they know?
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Bottom line: Bad can be good Delete the scoop?
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General Motors buys its first paid ads on Facebook in almost a year to sell its entry-level Sonic subcompact car.
Adam J. Kovitz's insight:
Bottom line: Things are cyclical. What was old is once new again. Delete the scoop?
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Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter?
Adam J. Kovitz's insight:
Bottom line: Very interesting information here...having the right metrics for your online marketing is crucial to truly understanding what is happening out there. Delete the scoop?
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All Business Briefs (SEC says social media is OK http://t.co/iUYTnjiGYy)
Adam J. Kovitz's insight:
Bottom line: Things are starting to look up again for entrepreneurs looking to gain support for their ventures through online marketing. There's more to go, but this is welcome news... Delete the scoop?
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Youth are sharing more personal information on their profiles than in the past. They choose private settings for Facebook, but share with large networks of friends.
Adam J. Kovitz's insight:
Bottom line: While teens are sharing more of themselves on social media platforms like Facebook, they are also savvy in regard with whom they share it. Delete the scoop?
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Content marketing is all the rage, but does it produce results? This infographic offers some revealing stats on the practice.
Adam J. Kovitz's insight:
Bottom line: Food for thought and a must-ready to anyone who does or is considering content marketing as part of their online strategy. Delete the scoop?
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Page's doctors speculate it's virus-based nerve damage from a terrible cold he suffered 14 years ago.
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Bottom line: From now on Larry Page may be holding all press releases via Google+ as it's easier on the vocal chords. Delete the scoop?
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The Content Marketing Institute, established in 2011 as the center of the content marketing focus that began in earnest a couple of years ago, defines content marketing thusly: "Content marketing i...
Adam J. Kovitz's insight:
Bottom line: Interesting, almost contrarian viewpoint to the mainstream "content marketing" kick or trend. It calls for more "realistic" uses for content. Not sure that I agree with everything said here, but it does raise some interesting questions for business owners. Delete the scoop?
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The world is in great need of hackers. The United States and its allies are pouring money into computer defense, Western governments spending a total of $35.5 billion on telecommunications and cyber security in 2010.
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Bottom line: The internet and social media has a lot of complexity and moving parts. The more complex the machinery, the more people are needed to mind it (virtual or otherwise). Delete the scoop?
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"The database of affinity is Facebook's birthright," Forrester Analyst Nate Elliott says. "And it's going to blow it.
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Bottom line: This is just another reason that I recommend my clients get a G+ account and check it regularly... Delete the scoop?
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Why Customer Service Is The New Marketing http://t.co/Up7y6bENh7
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Bottom line: Social media is more than just marketing, and if you think customer service doesn't have anything to do with it, think again... Delete the scoop?
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In my earlier posts I’ve written about content marketing.
Adam J. Kovitz's insight:
Bottom line: Great advice for my clients and anyone who either uses or is considering content marketing as a marketing strategy. Delete the scoop?
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How Mark Zuckerberg owned up to his mistakes and retooled his company to conquer smartphones with home.
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Bottom line: A bold, yet potentially risky, strategy to completely embrace and innovate in the mobile space by Facebook my completely subvert Google and potentially alienate Apple at the same time. Looks like Zuckerberg's ready to go big or go home. Delete the scoop?
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Marketing automation and lead nurturing are two solutions that work well together. Lead nurturing is like fuel to the marketing automation engine. (Add fuel to the engine and beef up your marketing machine.
Adam J. Kovitz's insight:
Bottom line: Smart content marketers target each article for a specific demographic or market segment of their business and write to address their needs. Delete the scoop?
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If your muse is currently giving you the Kato Kaelin treatment, maybe try some of these handy tips and get that lazy wad off the couch and working again.
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Bottom line: I work with a lot of writers and I just love the title. Delete the scoop?
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Social networks get the nod to be the bulletin board for official company, investor announcements. (It's 'perfectly suitable' to make official announcements on social media: regulator: Social networks get the nod...
Adam J. Kovitz's insight:
Bottom line: Another view on the previously posted article regarding SEC's vote of confidence in using Social Media. Still more work to go on helping more entrepreneurial ventures to raise money, but this is a welcome start. Delete the scoop?
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