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Are you a content marketer or a content carnie?

Are you a content marketer or a content carnie? | #KESocial | Scoop.it
Is begging for backlinks really PR or content marketing? A different view. (YES! ~> Marketing Solutions: We Help Businesses {grow} » Are you a content marketer or a content carnie?
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#KESocial
A Unique, Cooperative Social Content Distribution Network by Kovitz Enterprises, LLC
Curated by Adam J. Kovitz
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Why Your Ecommerce Site Is Losing Money (Infographic)

Why Your Ecommerce Site Is Losing Money (Infographic) | #KESocial | Scoop.it
More than 67 percent of online shopping carts are abandoned before purchases are made. Here's how to fix the problem on your website.
Adam J. Kovitz's insight:

BOTTOM LINE:  Great research detailing one of the many reasons increased visibility doesn't always result in profitability.

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#Oops! Twitter accidentally sends thousands of password reset emails

#Oops! Twitter accidentally sends thousands of password reset emails | #KESocial | Scoop.it
Twitter accidentally told thousands of users that their accounts had been compromised and passwords were reset.
Adam J. Kovitz's insight:

BOTTOM LINE:  The more widely-used these social platforms become, the more we rely upon them to do the right thing.

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Interactive: This Is How Much Money Twitter Owes You | TIME.com

Interactive: This Is How Much Money Twitter Owes You | TIME.com | #KESocial | Scoop.it
Want to know if your Twitter feed produces enough value to retire? Enter your username to find out
Adam J. Kovitz's insight:

BOTTOM LINE:  Your time online is always making others rich.  The REAL question, though, is: "How do you capitalize upon this?"

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Online privacy is dead

Online privacy is dead | #KESocial | Scoop.it
It's getting harder to remain faceless online. Even far-out measures of data encryption are under attack.
Adam J. Kovitz's insight:

BOTTOM LINE:  Was online privacy ever alive?  People do not live in vacuums...they share things through communications.  In an increasingly-hyper-connected world, there are no secrets.  I tell my clients all the time, don't broadcast anything that you may regret later; it never goes away.

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Where Social-Media Use is Growing the Most (Infographic)

Where Social-Media Use is Growing the Most (Infographic) | #KESocial | Scoop.it
The number of social network users are growing internationally at an incredible pace. Here’s an infographic on what to expect, where.
Adam J. Kovitz's insight:

BOTTOM LINE:  Social media is growing in that it is coming into wide use in other countries...where's your next opportunity?

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5 Ways to Become a Social Media Rock Star

5 Ways to Become a Social Media Rock Star | #KESocial | Scoop.it
Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing...
Adam J. Kovitz's insight:

BOTTOM LINE:  It never hurts to "bone up" on your social media skills...

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The Key Ingredients to a Winning Mobile Content-Marketing Strategy

The Key Ingredients to a Winning Mobile Content-Marketing Strategy | #KESocial | Scoop.it
What you should consider when developing marketing content for customers on tablets and smartphones.
Adam J. Kovitz's insight:

BOTTOM LINE:  Online marketing success of your business requires a deeper understanding of the consequences of mobile technology and, if done properly, will drive traffic

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How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic) | #KESocial | Scoop.it
In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen...
Adam J. Kovitz's insight:

BOTTOM LINE:  The headline of the infographic says it all:  "Your Reputation Lives Forever".  I have discussed this in my 5th Law of Relationship Capital.

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LinkedIn hits back at lawsuit, claims users permit it to access emails

LinkedIn hits back at lawsuit, claims users permit it to access emails | #KESocial | Scoop.it
Business-focused social network LinkedIn has hit back at claims that it hacks into users' email accounts to blast out messages without permission.

The allegations, which are part ...
Adam J. Kovitz's insight:

BOTTOM LINE: Despite the dismissed law suit and its overall success as a social media platform for professionals, one can't help but question LinkedIn's "growth strategies" they have been employing.

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Louis C.K.'s Explanation of Why He Hates Smartphones Is Sad, Brilliant

Louis C.K.'s Explanation of Why He Hates Smartphones Is Sad, Brilliant | #KESocial | Scoop.it
In a clarion call that will likely rival his insta-legendary "everything's amazing and nobody's happy" diatribe delivered nearly five years ago on Late Night with Conan O'Brien, comedian Louis C.K.
Adam J. Kovitz's insight:

BOTTOM LINE:  Poignant commentary from comedian Louis C.K. on our increasingly-interconnected world.  Are smart phones a necessary evil, a revolution in technology, something else or all of the above?

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Be careful who you recommend on LinkedIn

Be careful who you recommend on LinkedIn | #KESocial | Scoop.it
In the wake of the public shaming of Pax Dickinson, it really does matter who you recommend on LinkedIn.
Adam J. Kovitz's insight:

BOTTOM LINE:  You are who you recommend...

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Twitter makes another acquisition

Twitter makes another acquisition | #KESocial | Scoop.it
Twitter buys mobile ad exchange MoPub in fourth major purchase so far this year.
Adam J. Kovitz's insight:

BOTTOM LINE:  Twitter is still figuring out what it wants to be when it grows up.  Whether or not their recent purchase of moble-centric MoPub will help is anyone's guess at this time.

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Yahoo beats Google in traffic for first time in 2 years

Yahoo beats Google in traffic for first time in 2 years | #KESocial | Scoop.it
July's no. 1 spot is a notable win for Yahoo CEO Marissa Mayer, who's made a number of changes to the site since taking over the troubled company last July.
Adam J. Kovitz's insight:

BOTTOM LINE:  Anyone predict this?  Wow...I am blown away...

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The Deep Web you don't know about

The Deep Web you don't know about | #KESocial | Scoop.it
More than 99% of the World Wide Web is hidden beneath the surface as the Deep Web. Here's what's actually there.
Adam J. Kovitz's insight:

BOTTOM LINE:  Big Data is about to get much, much bigger...

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How to boost your online sales this holiday season

How to boost your online sales this holiday season | #KESocial | Scoop.it
How do you grab a bigger slice of the $64 billion that online shoppers are expected to spend this season?
Adam J. Kovitz's insight:

BOTTOM LINE:  If you're looking to take advantage of additional holiday revenue for your online business, there are some worthwhile tips here...

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Do Digital Ads Work? Who Knows.

Do Digital Ads Work? Who Knows. | #KESocial | Scoop.it
With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Adam J. Kovitz's insight:

BOTTOM LINE:  I tell my clients all the time that most people look at Advertising as strictly a creative or marketing activity, but it is also a scientific activity...it is an experiment.  Remember all that "nonsense" about "scientific inquiry" (Problem statement, hypothesis, etc.)?  Best brush off your old, dusty spiral notebooks if you want to truly succeed in this space.

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Facebook Allows Teens to Make Posts Public

Facebook Allows Teens to Make Posts Public | #KESocial | Scoop.it
In a move that could change the way companies market to teens online, Facebook will give teens the option of making their content public.
Adam J. Kovitz's insight:

BOTTOM LINE:  Buisnesses on Facebook will now have access to the "highly coveted teen market".  Parents...how do you feel about that?

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Twitter Will Become Remote Control for Comcast Pay-TV Users

Twitter Will Become Remote Control for Comcast Pay-TV Users | #KESocial | Scoop.it
A new Twitter feature, set to launch in November, may be a game changer for internet TV and online advertising.
Adam J. Kovitz's insight:

BOTTOM LINE:  This is a potential game changer for Twitter.  If they can work such deals with Comcast, they can do it with other content providers...

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How to Generate Ideas For Your YouTube Videos

How to Generate Ideas For Your YouTube Videos | #KESocial | Scoop.it
Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
Adam J. Kovitz's insight:

BOTTOM LINE:  Content is always king, whether you're providing it to your followers in text or in video.  Since video is becoming more and more popular, this is timely advice...

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The Rise of Social Media as a Career (Infographic)

The Rise of Social Media as a Career (Infographic) | #KESocial | Scoop.it
Jobs involving social media have exploded over the last three years. Here's a look at where the growth is.
Adam J. Kovitz's insight:

BOTTOM LINE:  Despite economic woes and governmental shutdowns, there is opportunity if you know where to look...

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3 Annoying Social-Media Mistakes Businesses Need to Avoid

3 Annoying Social-Media Mistakes Businesses Need to Avoid | #KESocial | Scoop.it
A look at the most vexing social media no-nos and why you should just skip them.
Adam J. Kovitz's insight:

BOTTOM LINE:  You'd think by now this would be common sense, but many people still don't get it.

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Are Your Fans Among the Most Social on Facebook? (Infographic)

Are Your Fans Among the Most Social on Facebook? (Infographic) | #KESocial | Scoop.it
Here's a look at what types of brands have the strongest and most social communities on the big social network.
Adam J. Kovitz's insight:

BOTTOM LINE:  Nothing attracts online fans like influential online fans.  The most influential ones are the ones that do the most talking.

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Court: Facebook 'Likes' Are Protected Speech

Court: Facebook 'Likes' Are Protected Speech | #KESocial | Scoop.it
According to a ruling on Tuesday, anything you 'like' on Facebook can't and won't be used against you -- in a court of law or anywhere else.
Adam J. Kovitz's insight:

BOTTOM LINE:  It's nice to know in today's age of BIG DATA that not everything you do online will be used against you...legally, that is....

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AT&T apologizes for 9/11 tweet

AT&T apologizes for 9/11 tweet | #KESocial | Scoop.it
AT&T hastily deleted a September 11-focused tweet on Wednesday, after drawing ire from Twitter users who accused the company of exploiting a national tragedy.
Adam J. Kovitz's insight:

BOTTOM LINE:  What you say can and may be used against you in the court of the citizens of the internet.

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Facebook friends could change your credit score

Facebook friends could change your credit score | #KESocial | Scoop.it
Some short-term loan services look at your online social profiles to determine your credit-worthiness.
Adam J. Kovitz's insight:

Bottom line:  Scary big data/big brother stuff like this can turn people against each other - your Facebook friends can be dragging you down.

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