Is your website mobile friendly? Have you optimised it for mobile traffic?
If you don’t know the answer to this question, make it a priority to find out. Webmasters need to ensure they can reach consumers effectively on any screen, be it an ipad mini or an iphone. These changes should go beyond simple aesthetics and be considered at every step of the customer journey right through to transaction completion.
Going beyond user experience on your website, Google even plans to roll out ranking changes which will target sites improperly configured for smartphone users. This makes it more important than ever to ensure your site is mobile optimised.
But how do we do this?