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Mobile & Tablet Optimization: The Next Enterprise Search Frontier

Mobile & Tablet Optimization: The Next Enterprise Search Frontier | The New Mobile SEO Strategy | Scoop.it
Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies.

 

Read More: http://searchenginewatch.com/article/2250247/Mobile-Tablet-Optimization-The-Next-Enterprise-Search-Frontier

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The New Mobile SEO Strategy
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The Definitive Guide To Technical Mobile SEO

The Definitive Guide To Technical Mobile SEO | The New Mobile SEO Strategy | Scoop.it

Responsive Design, Dynamic Content, or Mobile URLs?

 

If you’re designing the mobile experience from scratch, this question is the first place to start. If you already have a mobile experience set up, then you can just jump to the section that applies to your site. All three options work well for users and for Google, so use the best implementation based on your infrastructure, content, and audience.

 

Read More: http://searchengineland.com/the-definitive-guide-to-mobile-technical-seo-166066

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valeriecharron's curator insight, July 21, 2013 5:06 AM

very interesting article  to start  mobile site

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SEO tips for mobile sites

SEO tips for mobile sites | The New Mobile SEO Strategy | Scoop.it

2013 has been named the Year of Mobile Commerce; with the Google searches from mobile devices expected to surpass the searches made by desktop computers each day during this year. 

 

With the number of smart phones and tablets in use expanding exponentially, now has never been a better time for companies to embrace mobile websites. Remember, your competitor is now only ever a click away.

 

A poor mobile user experience could see shoppers and clients turn to those who make it easier for them. 

 

Find Out More: http://bl0gger-tricks.blogspot.it/2013/05/seo-tips-for-mobile-sites.html

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Make the Most of Mobile SEO

Make the Most of Mobile SEO | The New Mobile SEO Strategy | Scoop.it
A fantastic overview of Mobile SEO and Mobile Search Best Practices at IonSearch 2013
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5 Mobile SEO Tips from the Google AdWords Team

5 Mobile SEO Tips from the Google AdWords Team | The New Mobile SEO Strategy | Scoop.it

In my article today, I’d like to summarize for you five key mobile SEO trends to look out for, based on all of the exciting changes that are happening in the world of paid mobile search.

 

Find Out More: http://www.seomoz.org/ugc/5-mobile-seo-tips-from-the-google-adwords-team

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Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity

Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity | The New Mobile SEO Strategy | Scoop.it
How's your mobile SEO? In today's post, Aleyda Solis offers a supplement to her Mozinar and answers your questions on the mobile SEO process.
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10 Pointers for Flawless Mobile SEO

10 Pointers for Flawless Mobile SEO | The New Mobile SEO Strategy | Scoop.it

Even if you consider yourself an expert in SEO, there are certain differences between the behaviour of mobile users and desktop users which have a significant effect on how mobile SEO should be approached.

 

Here are some things to consider when developing an SEO-friendly mobile site.

 Read More At: http://www.absorb-digital.com/10-pointers-for-flawless-mobile-seo
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Mastering the Mobile Web: Content, Design, Email, and Sales

Mastering the Mobile Web: Content, Design, Email, and Sales | The New Mobile SEO Strategy | Scoop.it

Learn what makes the mobile web different. Then learn mobile content writing, design, email marketing, and sales copy strategies from experts.

 

Find out more:http://www.incomediary.com/mobile-web-content-design-email-sales

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SEO for the Mobile Web

SEO for the Mobile Web | The New Mobile SEO Strategy | Scoop.it

With the explosive expansion in the use of tablet computers and smartphones for web searches, why are so many SEO experts unable to look beyond desktop development?

 

Is it because developers do not feel the need to duplicate their efforts, or does the answer lie in the clients’ and employers’ unwillingness to swallow the extra expense?

 

Read More: http://www.webdesignerdepot.com/2012/11/seo-for-the-mobile-web/

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25 Reasons Why You Should Have a Mobile Friendly Website

25 Reasons Why You Should Have a Mobile Friendly Website | The New Mobile SEO Strategy | Scoop.it

Just because your regular website doesn’t have Flash on it, doesn’t mean it’s a mobile friendly Website.

 

A mobile Friendly website needs to be carefully planned to make sure that users viewing your site on a smaller screen or over 3G can get access to the important information that they need without compromising their user experience.

 

Read more at: http://www.business2community.com/online-marketing/25-reasons-why-you-should-have-a-mobile-friendly-website-0318161

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Mobile SEO: How to Search Optimize Mobile Websites | Business 2 Community

Mobile SEO: How to Search Optimize Mobile Websites | Business 2 Community | The New Mobile SEO Strategy | Scoop.it

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic.

 

t’s rapidly becoming imperative even for the big-data, desktop-centric B2B world.

 

Consider that, according to recent findings from the Pew Research Center:

 

• 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet.

 

• Smart phones now outsell PCs.

 

• 28% of all Internet usage is on mobile phones.

 

• In sectors like travel, retail, and entertainment, mobile search queries have increased roughly 70% in the past year.

 

• B2B mobile web use still trails consumer search, but is growing rapidly. Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months.

 

While mobile site SEO has some similarities to traditional best practices, it also has many of its own unique requirements.

 

Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search: http://www.business2community.com/seo/mobile-seo-how-to-search-optimize-mobile-websites-0295765

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The 6 Top Mobile SEO Must-Knows | ClickZ

The 6 Top Mobile SEO Must-Knows | ClickZ | The New Mobile SEO Strategy | Scoop.it

It's no secret: brands and businesses that have mobile websites and apps are a step or two (or more) ahead of the game. Why? Because 31 percent of Americans own a smartphone and one in three would rather give up TV than be deprived of their smartphones, according to ourmobileplanet.com.



But it goes beyond just having a mobile site. Similar to traditional desktop sites, mobile sites, too, need to be optimized properly to perform to their full potential.



The concept is simple: offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches. Sure, there are a lot of overlapping aspects with traditional SEO, but the idea and practice go far beyond that, focusing on true mobile SEO.


 


There are some very important aspects that will help you take charge of your brand's mobile web presence.


 


Find out more: http://www.clickz.com/clickz/column/2206410/the-6-top-mobile-seo-mustknows

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The Rise of Mobile SEO | Business 2 Community

The Rise of Mobile SEO | Business 2 Community | The New Mobile SEO Strategy | Scoop.it

SEO is undeniably one of the best ways to get more customers, because people who are searching the Internet are always looking for more information on what they are searching and this type of users mostly search the web using their smartphones.



Mobile SEO is a way to optimize a website so that whenever a person searches the Internet using his smartphone, the website will appear to be correctly formatted to that particular smartphone. Although most searches are still done using computers, being able to tap into a huge market of smartphone users will allow you to get more traffic and customers. The only thing you need to do is to make sure that you are aware of the things that should be done in order to gain higher mobile search engine rankings.


 


Read More: http://www.business2community.com/seo/the-rise-of-mobile-seo-0279806

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How To Get Your Mobile Site Found

How To Get Your Mobile Site Found | The New Mobile SEO Strategy | Scoop.it

"In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about your mobile website?

 

If you’ve built a mobile site and put redirects in place, your content will stand a good change of getting found via mobile search traffic — assuming, of course, that your desktop site is search optimized as well. If it is, odds are it will rank highly on mobile devices and your mobile site can simply piggyback on this search equity via the redirect.

 

But you can’t depend on this scenario alone. “If you build, it they will come” isn’t a guarantee in any kind of marketing, let alone mobile. More and more users are searching for and engaging with brands on their smartphones. Search engine marketing (SEM), display and other forms of mobile advertising play a big role in making this happen.

 

Today, lets start by taking a look at the basics of mobile SEM, the first and most essential form of mobile advertising that most of us will engage in".

 

Read More At: http://marketingland.com/generating-mobile-traffic-or-how-to-get-your-mobile-site-found-20762

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Mobilise and Optimise Your Website

Mobilise and Optimise Your Website | The New Mobile SEO Strategy | Scoop.it

Is your website mobile friendly? Have you optimised it for mobile traffic? 

 

If you don’t know the answer to this question, make it a priority to find out.  Webmasters need to ensure they can reach consumers effectively on any screen, be it an ipad mini or an iphone.  These changes should go beyond simple aesthetics and be considered at every step of the customer journey right through to transaction completion.

 

Going beyond user experience on your website, Google even plans to roll out ranking changes which will target sites improperly configured for smartphone users.  This makes it more important than ever to ensure your site is mobile optimised.

 

But how do we do this?


See more at: http://www.ambitiondigital.com/mobilise-and-optimise-your-website/

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Responsive Design & Mobile SEO: Best Practices for 2013

Responsive Design & Mobile SEO: Best Practices for 2013 | The New Mobile SEO Strategy | Scoop.it

Ideas and opinions about mobile SEO were floating around long before Google’s formal recommendations for mobile websites got posted. 

 

Following the introduction of Googlebot Mobile for smartphones and feature phones, webmasters and SEO specialists became involved in endless debates about optimal ways to serve mobile websites so they got listed at the top for mobile searches.

 

Read More: http://www.searchenginejournal.com/responsive-design-mobile-seo-best-practices-for-2013/58158/

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Tourism's comment, May 20, 2013 12:24 AM
Its a great information....also helpfull to all
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Mobile & Tablet Optimization: The Next Enterprise Search Frontier

Mobile & Tablet Optimization: The Next Enterprise Search Frontier | The New Mobile SEO Strategy | Scoop.it
Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies.

 

Read More: http://searchenginewatch.com/article/2250247/Mobile-Tablet-Optimization-The-Next-Enterprise-Search-Frontier

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What is the Best Option For Your Mobile SEO Strategy?

What is the Best Option For Your Mobile SEO Strategy? | The New Mobile SEO Strategy | Scoop.it

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

 

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

 

Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.


Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.


Read More: http://valleypointtechnologies.com/blog/what-is-the-best-option-for-your-mobile-seo-strategy/

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When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site

When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site | The New Mobile SEO Strategy | Scoop.it
We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly.

 

Kristina Kledzik recently wrote a post here on the SEOmoz blog about responsive design and why it’s often the best option when creating a mobile-friendly online experience. She discussed its advantages in dealing with usability issues, duplicate content, mobile search rankings, and link building. Google recommends using a responsive website design where this makes sense from a user perspective, and Bing encourages a "one URL per content item" approach.


Read more: http://www.seomoz.org/blog/how-to-optimize-a-mobile-site

 
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Mobile SEO Guidelines and Recommendations

Mobile is becoming more complicated with the increasing popularity of tablets and mobile phones. As such, SEO is getting more complicated (primarily in regards to URLs). Google has tried to simplify this by getting behind responsive design and having one URL and one version of your content, but I have a hard time getting behind this as a widespread solution (more on this below).


Though this post contains guidelines for mobile SEO, keep in mind that there are always exceptions to the rule and sites should deviate from best practices.


Read More: http://geoffkenyon.com/mobile-seo-guidelines-and-recommendations/

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7 Key Points To Remember While Working on Mobile SEO

7 Key Points To Remember While Working on Mobile SEO | The New Mobile SEO Strategy | Scoop.it
The advent of Smartphones and other mobile devices have gradually improved the standard of living. Mobile gadgets have become the comfort zone for a huge populace for searching their favorite things on the web. Search engine optimization is not the same for desktop and mobile devices as it varies on a broad scale and any business that identifies this difference ruins the industry, undoubtedly.

Mobile SEO has revolutionized the SEO industry and there are unique strategies to be adopted for getting your mobile website to be ranked higher in the celebrated search engines.

Read More: http://www.dotcominfoway.com/blog/7-key-points-to-remember-while-working-on-mobile-seo
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Get started with mobile SEO

Get started with mobile SEO | The New Mobile SEO Strategy | Scoop.it

Optimise your site for its mobile audience and make the most of the mobile search opportunity: Aleyda Solis shows the way.

 

If you're not currently preparing your website to make the most out of mobile search, then you're missing a trick – and your users aren't getting the best possible experience.

 

But don't worry, there are a number of steps you can begin taking right now in order to rectify the situation – beginning with analysis, moving on to site design and optimisation and finally making sure you're keeping track of the ongoing situation.

 

Read More: http://www.netmagazine.com/tutorials/get-started-mobile-seo

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Mobile SEO Strategies: More than Just Choosing Keywords

Mobile SEO Strategies: More than Just Choosing Keywords | The New Mobile SEO Strategy | Scoop.it
With more people performing searches by typing or voice commands on their mobile devices, does your company website need a new SEO strategy?

 

These five mobile SEO tips will help potential customers find -- and stay on -- your mobile site.

 

1. Know Your Options for Serving Web Content to Mobile Users

2. Choose an Option That Makes Sense for Your Target Audiences

3. Know When to Use Short and Long Keyword Phrases

4. Do Your Keyword Research

5. Make Sure You're Listed on Sites Mobile Users Tap Into

 

Read More: http://www.cio.com/article/718791/Mobile_SEO_Strategies_More_than_Just_Choosing_Keywords

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Seven things you need to know about mobile SEO

Seven things you need to know about mobile SEO | The New Mobile SEO Strategy | Scoop.it

Anyone with a smartphone knows that search is one of the most popular functions on mobile, yet mobile SEO is still a poor relation compared to desktop.


 


A quick look at the stats shows that we should be paying more attention to mobile SEO, with data from Marin showing that mobile devices accounted for 13% of search spend in June 2012 yet took a 20% share of clicks.


 


Read More: http://econsultancy.com/it/blog/10718-seven-things-you-need-to-know-about-mobile-seo

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How to Optimize Your Mobile Website | Search Engine Journal

How to Optimize Your Mobile Website | Search Engine Journal | The New Mobile SEO Strategy | Scoop.it

These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration.


 


If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on top of your existing site, now is the time to undertake this process using the tips below. In addition, even if you already make use of a responsive mobile design, then you’ll still want to review this information, as mobile SEO best practices are constantly changing.


 


Here’s how to build a mobile website that’s appealing to both users and the search engine spiders: http://www.searchenginejournal.com/how-to-optimize-your-mobile-website/48511/

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Mobile SEO Best Practices

Mobile SEO Best Practices | The New Mobile SEO Strategy | Scoop.it

There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices, according to Mobile Marketer.


 


That’s the premise of a new insight paper, Mobile SEO Best Practices, published recently by my company, MediaWhiz (disclosure: I lead MediaWhiz’s search marketing and digital strategy divisions). In addition to a list of our top-10 tips for effective mobile SEO, the paper offers marketers a step-by-step guide to delivering effective mobile search campaigns.


 


Read More: http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100

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