We know our website needs to adapt to a mobile environment, but how do we make sure it complies?
What are the mobile ranking factors to which we need to pay attention?
The easiest way to check is to search for your company name or domain name in Google using an iOS or Android device. Look at your search engine listing. If it says “mobile-friendly,” then you’re in good shape.
Perhaps you’ve been hearing about the importance of mobile for years but haven’t found mobile SEO different enough, or just haven’t found a way to introduce the topic to an audience that will most likely be hostile, due to the fact that mobile SEO will almost certainly require additional budget.
There are good reasons to not yet have a “mobile friendly” label in Google search results. Procrastination is not one of them.
If you want to make your site mobile-friendly but need to justify the additional spend, here’s one easy way you can do that today:
Responsive Design, Dynamic Content, or Mobile URLs?
If you’re designing the mobile experience from scratch, this question is the first place to start. If you already have a mobile experience set up, then you can just jump to the section that applies to your site. All three options work well for users and for Google, so use the best implementation based on your infrastructure, content, and audience.
2013 has been named the Year of Mobile Commerce; with the Google searches from mobile devices expected to surpass the searches made by desktop computers each day during this year.
With the number of smart phones and tablets in use expanding exponentially, now has never been a better time for companies to embrace mobile websites. Remember, your competitor is now only ever a click away.
A poor mobile user experience could see shoppers and clients turn to those who make it easier for them.
Even if you consider yourself an expert in SEO, there are certain differences between the behaviour of mobile users and desktop users which have a significant effect on how mobile SEO should be approached.
Here are some things to consider when developing an SEO-friendly mobile site.
Just because your regular website doesn’t have Flash on it, doesn’t mean it’s a mobile friendly Website.
A mobile Friendly website needs to be carefully planned to make sure that users viewing your site on a smaller screen or over 3G can get access to the important information that they need without compromising their user experience.
Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic.
t’s rapidly becoming imperative even for the big-data, desktop-centric B2B world.
Consider that, according to recent findings from the Pew Research Center:
• 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet.
• Smart phones now outsell PCs.
• 28% of all Internet usage is on mobile phones.
• In sectors like travel, retail, and entertainment, mobile search queries have increased roughly 70% in the past year.
• B2B mobile web use still trails consumer search, but is growing rapidly. Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months.
While mobile site SEO has some similarities to traditional best practices, it also has many of its own unique requirements.
It's no secret: brands and businesses that have mobile websites and apps are a step or two (or more) ahead of the game. Why? Because 31 percent of Americans own a smartphone and one in three would rather give up TV than be deprived of their smartphones, according to ourmobileplanet.com.
But it goes beyond just having a mobile site. Similar to traditional desktop sites, mobile sites, too, need to be optimized properly to perform to their full potential.
The concept is simple: offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches. Sure, there are a lot of overlapping aspects with traditional SEO, but the idea and practice go far beyond that, focusing on true mobile SEO.
There are some very important aspects that will help you take charge of your brand's mobile web presence.
On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement on Search Engine Land and not long after the term “mobilegeddon” had been coined. The term refers to the Armageddon of non-mobile-friendly pages in Google’s mobile search results as of April 21st, 2015.
If there wasn’t a pressing deadline, you would first begin by considering the life cycle of your mobile marketing activities and planning each stage as you would for your larger content strategy, starting with your current website.
Here’s some highly practical advice for what you would do if you had all the time in the world:
The underlying principle behind mobile search engine optimization is ensuring that your site gives mobile visitors what they are looking for in the manner that best suits their device and requirements.
Search engine optimization (SEO) is one of those areas that are overcomplicated with technical jargon and complex theories, but the rules are really quite simple. SEO is not about machines, it’s about people. Search engines want to deliver the site that is the most relevant and best-equipped to answer the mobile searcher’s query. Search engine spiders – the robots that patrol the Web indexing sites and content – are designed to emulate human visitors. The secret to good SEO, in many cases, is to making sure your site serves the mobile user/searcher better. Read MOre: http://mobithinking.com/best-practices/mobile-seo-best-practices
Is your website mobile friendly? Have you optimised it for mobile traffic?
If you don’t know the answer to this question, make it a priority to find out. Webmasters need to ensure they can reach consumers effectively on any screen, be it an ipad mini or an iphone. These changes should go beyond simple aesthetics and be considered at every step of the customer journey right through to transaction completion.
Going beyond user experience on your website, Google even plans to roll out ranking changes which will target sites improperly configured for smartphone users. This makes it more important than ever to ensure your site is mobile optimised.
Ideas and opinions about mobile SEO were floating around long before Google’s formal recommendations for mobile websites got posted.
Following the introduction of Googlebot Mobile for smartphones and feature phones, webmasters and SEO specialists became involved in endless debates about optimal ways to serve mobile websites so they got listed at the top for mobile searches.
Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies.
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.
Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.
We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly.
Kristina Kledzik recently wrote a post here on the SEOmoz blog about responsive design and why it’s often the best option when creating a mobile-friendly online experience. She discussed its advantages in dealing with usability issues, duplicate content, mobile search rankings, and link building. Google recommends using a responsive website design where this makes sense from a user perspective, and Bing encourages a "one URL per content item" approach.
Mobile is becoming more complicated with the increasing popularity of tablets and mobile phones. As such, SEO is getting more complicated (primarily in regards to URLs). Google has tried to simplify this by getting behind responsive design and having one URL and one version of your content, but I have a hard time getting behind this as a widespread solution (more on this below).
Though this post contains guidelines for mobile SEO, keep in mind that there are always exceptions to the rule and sites should deviate from best practices.
The advent of Smartphones and other mobile devices have gradually improved the standard of living. Mobile gadgets have become the comfort zone for a huge populace for searching their favorite things on the web. Search engine optimization is not the same for desktop and mobile devices as it varies on a broad scale and any business that identifies this difference ruins the industry, undoubtedly.
Mobile SEO has revolutionized the SEO industry and there are unique strategies to be adopted for getting your mobile website to be ranked higher in the celebrated search engines.
Optimise your site for its mobile audience and make the most of the mobile search opportunity: Aleyda Solis shows the way.
If you're not currently preparing your website to make the most out of mobile search, then you're missing a trick – and your users aren't getting the best possible experience.
But don't worry, there are a number of steps you can begin taking right now in order to rectify the situation – beginning with analysis, moving on to site design and optimisation and finally making sure you're keeping track of the ongoing situation.
Anyone with a smartphone knows that search is one of the most popular functions on mobile, yet mobile SEO is still a poor relation compared to desktop.
A quick look at the stats shows that we should be paying more attention to mobile SEO, with data from Marin showing that mobile devices accounted for 13% of search spend in June 2012 yet took a 20% share of clicks.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.