The New Mobile SEO Strategy

Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies.

Read More: http://searchenginewatch.com/article/2250247/Mobile-Tablet-Optimization-The-Next-Enterprise-Search-Frontier

Mobile is becoming more complicated with the increasing popularity of tablets and mobile phones. As such, SEO is getting more complicated (primarily in regards to URLs). Google has tried to simplify this by getting behind responsive design and having one URL and one version of your content, but I have a hard time getting behind this as a widespread solution (more on this below).

Though this post contains guidelines for mobile SEO, keep in mind that there are always exceptions to the rule and sites should deviate from best practices.

Read More: http://geoffkenyon.com/mobile-seo-guidelines-and-recommendations/

Optimise your site for its mobile audience and make the most of the mobile search opportunity: Aleyda Solis shows the way.

If you're not currently preparing your website to make the most out of mobile search, then you're missing a trick – and your users aren't getting the best possible experience.

But don't worry, there are a number of steps you can begin taking right now in order to rectify the situation – beginning with analysis, moving on to site design and optimisation and finally making sure you're keeping track of the ongoing situation.

Read More: http://www.netmagazine.com/tutorials/get-started-mobile-seo

With more people performing searches by typing or voice commands on their mobile devices, does your company website need a new SEO strategy?

These five mobile SEO tips will help potential customers find -- and stay on -- your mobile site.

1. Know Your Options for Serving Web Content to Mobile Users

2. Choose an Option That Makes Sense for Your Target Audiences

3. Know When to Use Short and Long Keyword Phrases

4. Do Your Keyword Research

5. Make Sure You're Listed on Sites Mobile Users Tap Into

Read More: http://www.cio.com/article/718791/Mobile_SEO_Strategies_More_than_Just_Choosing_Keywords

These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration.

If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on top of your existing site, now is the time to undertake this process using the tips below. In addition, even if you already make use of a responsive mobile design, then you’ll still want to review this information, as mobile SEO best practices are constantly changing.

Here’s how to build a mobile website that’s appealing to both users and the search engine spiders: http://www.searchenginejournal.com/how-to-optimize-your-mobile-website/48511/

Just because your regular website doesn’t have Flash on it, doesn’t mean it’s a mobile friendly Website.

A mobile Friendly website needs to be carefully planned to make sure that users viewing your site on a smaller screen or over 3G can get access to the important information that they need without compromising their user experience.

Read more at: http://www.business2community.com/online-marketing/25-reasons-why-you-should-have-a-mobile-friendly-website-0318161

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic.

t’s rapidly becoming imperative even for the big-data, desktop-centric B2B world.

Consider that, according to recent findings from the Pew Research Center:

• 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet.

• Smart phones now outsell PCs.

• 28% of all Internet usage is on mobile phones.

• In sectors like travel, retail, and entertainment, mobile search queries have increased roughly 70% in the past year.

• B2B mobile web use still trails consumer search, but is growing rapidly. Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months.

While mobile site SEO has some similarities to traditional best practices, it also has many of its own unique requirements.

Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search: http://www.business2community.com/seo/mobile-seo-how-to-search-optimize-mobile-websites-0295765

"In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about your mobile website?

If you’ve built a mobile site and put redirects in place, your content will stand a good change of getting found via mobile search traffic — assuming, of course, that your desktop site is search optimized as well. If it is, odds are it will rank highly on mobile devices and your mobile site can simply piggyback on this search equity via the redirect.

But you can’t depend on this scenario alone. “If you build, it they will come” isn’t a guarantee in any kind of marketing, let alone mobile. More and more users are searching for and engaging with brands on their smartphones. Search engine marketing (SEM), display and other forms of mobile advertising play a big role in making this happen.

Today, lets start by taking a look at the basics of mobile SEM, the first and most essential form of mobile advertising that most of us will engage in".

Read More At: http://marketingland.com/generating-mobile-traffic-or-how-to-get-your-mobile-site-found-20762