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The "New Facebook"
The New Facebook, with Timeline, News Ticker, Subscriptions and Open Graphs. What do we think of it? As a user. As a citizen. As a business.
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How to use the 'Subscribe' feature | Multimedia Journalism

How to use the 'Subscribe' feature | Multimedia Journalism | The "New Facebook" | Scoop.it

Subscribe is the new way to get people to take your pubic updates into their news feed

And for you to get the udpates of others into yours
You’ll see top right on your home page/ news feed a list of suggested 'People to subscribe to'.

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Reach Beats Frequency in Facebook's New Layout | Advertising Age

Five weeks after Facebook revamped what users see when they visit the site, the verdict is in on the implications for brands and their messages: Reach is up but frequency is down, or so it would go in conventional media parlance.

Facebook's changes, announced at its F8 Developers Conference last month, appear to have boosted brands' visibility among more of their fans but decreased the frequency with which a brand's fans see its messages, according to a study of more than 300 brand pages by analytics firm PageLever. In what should be considered good news, the new layout has substantially increased fan interactions with brands.

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Anti-Facebook Social Network “Unthink” Launches To Public

Anti-Facebook Social Network “Unthink” Launches To Public | The "New Facebook" | Scoop.it

Scrappy outsider startup Unthink.com, which bills itself as the “anti-Facebook,” is opening up its doors today, allowing in its first round of beta testers. The Tampa-based company with $2.5 million in funding from DouglasBay Capital sees itself as a more open, more honest form of social networking – one where its users are the owners of their data, and not the product being sold to advertisers.

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23% Of Firms Offer Customer Support On Facebook

23% Of Firms Offer Customer Support On Facebook | The "New Facebook" | Scoop.it

Providing customer service via Facebook is becoming more mainstream: A survey of 331 companies with annual revenue of more than $10 million found that 23 percent of them provide customer service and support via the social network.

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Nonprofits and the New Facebook: How You Can Benefit from Open Graph Apps

Nonprofits and the New Facebook: How You Can Benefit from Open Graph Apps | The "New Facebook" | Scoop.it

Building your own application allows your nonprofit the freedom to create whatever kind of interactive content it wants – games, quizzes, videos -- you name it. Importantly, this engaging activity is automatically shared with that user’s networks in real time.

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Facebook Testing "Facebook Credits for Websites" That Helps Third-Party Sites Sell Virtual Goods

Facebook Testing "Facebook Credits for Websites" That Helps Third-Party Sites Sell Virtual Goods | The "New Facebook" | Scoop.it

Facebook has just announced a closed, limited test in which for the first time it will allow websites to process payments for virtual goods using Facebook Credits. Facebook’s virtual currency is currently the mandatory payment method for all Facebook games on the web, a payment option for Facebook apps, and became available as a payment option to mobile app developers last week. The only initial launch partner for “Facebook Credits for Websites” will be online and downloadable games site GameHouse that until now only accepted payments through credit card and PayPal.

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How To: Get Started with the Open Graph

How To: Get Started with the Open Graph | The "New Facebook" | Scoop.it

At Facebook's core is the social graph; people and the connections they have to everything they care about. Historically, Facebook has managed this graph and has expanded it over time as we launch new products (photos, places, etc.). In 2010, we extended the social graph, via the Open Graph protocol, to include websites and pages that people liked throughout the web. We are now extending the Open Graph to include other actions and objects created by apps and enabling these apps to integrate deeply into the Facebook experience.

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The Facebook Apps Are Coming: 4 Reasons Your Business Should Care

The Facebook Apps Are Coming: 4 Reasons Your Business Should Care | The "New Facebook" | Scoop.it

After Facebook’s flurry of new announcements at this year’s f8, many marketers wondered how these changes will affect their strategy.

For most marketers, the main core of previously successful strategies still remain: Create high quality and engaging content for your target market and Facebook will reward you with impressions.

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Facebook Timeline, What Does It Mean For Your Business?

Facebook Timeline, What Does It Mean For Your Business? | The "New Facebook" | Scoop.it

What does Timeline mean for your business? The short answer is it means very little today, but in the long run, the timeline shows us plenty about what Facebook will do next. Below we will introduce you to the elements of the timeline, why they did it, and some of the reasons your business should be paying attention.

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Nokia Siemens Networks Unveils New Facebook App

Nokia Siemens Networks Unveils New Facebook App | The "New Facebook" | Scoop.it

Helping Facebook users manage their personal telecom services, Nokia Siemens Networks (News - Alert) has launched a new Facebook app. The application enhances Nokia Siemens Networks’ range of self-care portals, the company has stated.

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Facebook Profile Photos Turn Purple For Spirit Day

Facebook Profile Photos Turn Purple For Spirit Day | The "New Facebook" | Scoop.it

Anti-bullying messages are beginning to go viral on Facebook today, as growing numbers of people tint their main profile images and timeline covers purple.
The tinting comes from an application created by the Gay and Lesbian Alliance Against Defamation to commemorate Spirit Day.

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How To Kill The New Facebook News Ticker in Chrome - Tekzilla Daily

How To Kill The New Facebook News Ticker in Chrome - Tekzilla Daily

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Why Facebook Timeline Will Be Huge for Brands

Why Facebook Timeline Will Be Huge for Brands | The "New Facebook" | Scoop.it

The brand benefits of Timeline could be huge, and will let companies tell a more engaging and authentic story. This is one reason (beyond the 800 million active users) that brands should be celebrating the new changes to Facebook even if the network hasn’t yet confirmed that brand pages will employ Timeline. Here are a few more reasons we hope they do.

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How to Undo Facebook Timeline Conversion ~ LockerGnome

How to Undo Facebook Timeline Conversion ~ LockerGnome | The "New Facebook" | Scoop.it

Were you one of the thousands of eager Facebook users who enabled the new Timeline profile design by creating a new app as a Developer as soon as Facebook announced the new feature in September? If so, you’re still one of the few who is using the new layout for your Facebook profile, as Facebook has yet to unveil Timeline for all users — and the way it looks, it could still be a while, if ever, before this new layout becomes standard for all users.

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Facebook News Feed Favors Pages With 1,000+ Fans

Facebook News Feed Favors Pages With 1,000+ Fans | The "New Facebook" | Scoop.it

Facebook’s altered news feed may benefit pages with 100,000 fans or more, while harming those with fewer than 1,000 fans.

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Die, Facebook, Die - Adrian Chen

Die, Facebook, Die - Adrian Chen | The "New Facebook" | Scoop.it

Adrian Chen in Gawker: More and more people are hating Facebook in increasingly effective ways, and for increasingly better reasons. Good times. Too bad it will probably do nothing to keep Facebook from transforming the internet into an unbearably bland prison-mall.

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What the new facebook hybrid news feed and ticker means for brands

What the new facebook hybrid news feed and ticker means for brands | The "New Facebook" | Scoop.it

As a brand marketer, you need to proactively change your Facebook marketing to take advantage of the new News Feed. While the current trends in impressions, Likes and Comments continue to shift as Facebook’s EdgeRank algorithm learns behaviours and preferences, it’s likely that overall impressions will continue to remain repressed for some time.
Here’s what you need to do to capture as many impressions as possible and boost fan engagement for every update.

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Facebook Timeline: 10 Simple Tips and Tricks

Facebook Timeline: 10 Simple Tips and Tricks | The "New Facebook" | Scoop.it

Although users have generally applauded Facebook‘s new visual Timeline design, they may still need some time to get used to the changes.

To help you switch over from the old design to the new, we’ve pulled together 10 simple Timeline tips and tricks, including how to hide content from your Timeline, how to emphasize what you want to show off, and how to activate other useful customization options.

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Facebook user engagement up 31%, ‘Like’ feature is key driver

Facebook user engagement up 31%, ‘Like’ feature is key driver | The "New Facebook" | Scoop.it

While Facebook’s new user sign-up rate may have slowed, the user engagement on the world’s largest social networking site continues to grow strongly.

A whitepaper report from Efficient Frontier concludes that Facebook’s user engagement has increased by an impressive 31 percent over the last year, outgrowing the 24 percent average increase impressions per post during the same period.

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Will Facebook Rollout Timelines For Businesses?

Will Facebook Rollout Timelines For Businesses? | The "New Facebook" | Scoop.it

If business pages get converted over to something even remotely similar to timelines, it will be the biggest shift in business pages since they were created. The new timeline layout could also offer a lot of opportunity to brands. The new timeline basically has one large visual section up top and a bunch of widgets down below. Using widgets to feature games, content, promotions and fans offers some cool opportunities.

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How to Use the Facebook Timeline: A Complete Walk-Through of the Redesigned Profile

How to Use the Facebook Timeline: A Complete Walk-Through of the Redesigned Profile | The "New Facebook" | Scoop.it

Timeline, the redesigned version of the profile that Facebook launched at f8, gives users much more flexibility in how they present themselves. Users can customize their banner image, make certain types of content more prominent, and decide what moments of their life they want to feature. Everything users have ever posted to Facebook is now much more accessible, so most will want to browse through their Timeline and ensure all their content is appropriate and has the right privacy settings.

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Users Dislike Facebook Refresh but Privacy Isn't the Issue

Users Dislike Facebook Refresh but Privacy Isn't the Issue | The "New Facebook" | Scoop.it

The principal benefit for Facebook is that the new features will deliver highly granular data on individual users that Facebook's advertising clients can harness to more precisely target their marketing efforts at the social networking site. Advertisers will be able to launch innovative campaigns more likely to attract the attention of Facebook users.

 

According to a USA Today/Gallup poll conducted last week, two-thirds of Facebook users overall were unaware of the new features recently adopted at the social networking site. However, 87 percent of the respondents using Facebook on a daily basis said they were up to speed with the Web site's latest update.

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Zipcar goes social with new Facebook reservations app | VentureBeat

Zipcar goes social with new Facebook reservations app | VentureBeat | The "New Facebook" | Scoop.it

Zipcar launched a Facebook application today, for the company’s “tech-savvy” customers.

“We know that our members are tech-savvy and actively engaged in social media, so providing members with the ability to reserve a Zipcar directly through Facebook is a natural next step,” Scott Griffith, chief executive of Zipcar in a statement.

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89% Of Ad Agencies Use Facebook In Campaigns: Survey

89% Of Ad Agencies Use Facebook In Campaigns: Survey | The "New Facebook" | Scoop.it

While 89 percent of advertising agencies plan to use Facebook in their campaigns, 64 percent believe it’s still too early to tell how the launch of Facebook’s Open Graph will affect social media ads.

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Facebook Quietly Tones Down The Ticker

Facebook Quietly Tones Down The Ticker | The "New Facebook" | Scoop.it

Have you noticed your ticker changing? The social network appears to be testing modifications of the ticker to see whether any of them placate users, but this comes well after complaints have quieted down.

The ticker now defaults to half of the original size, at most.

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