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The "New Facebook"
The New Facebook, with Timeline, News Ticker, Subscriptions and Open Graphs. What do we think of it? As a user. As a citizen. As a business.
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The Complete Guide To Facebook Timeline Pages

The Complete Guide To Facebook Timeline Pages | The "New Facebook" | Scoop.it

Relax! You have plenty of time to get comfortable with the new timeline layout and add content between now and March 30.
So here’s a comprehensive guide to all the new features that timeline for pages offers your brand.

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Guardian Facebook App Nears 4M Monthly Active Users

Guardian Facebook App Nears 4M Monthly Active Users | The "New Facebook" | Scoop.it

U.K. national daily newspaper The Guardian‘s Facebook application has garnered 3.9 million monthly active users in just a few months.
Facebook said more than half of the Guardian app’s users are under the age of 25.

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Facebook Timeline Back-Dating Stops At 1800

Facebook Timeline Back-Dating Stops At 1800 | The "New Facebook" | Scoop.it

The ability to back-date content on Facebook’s timeline profile only goes back to 1800, which previously would not have been an issue due to the lack of 212-year-olds on the social network. But some brands have been around for more than 212 years, and the launch of timeline for pages is forcing those brands to be creative.

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Facebook debuts Offers, brings ads to mobile news feed and logout screen - SlashGear

Facebook debuts Offers, brings ads to mobile news feed and logout screen - SlashGear | The "New Facebook" | Scoop.it

The Facebook Offers feature makes it easy for businesses to share special discounts and promotions directly from a Facebook Page, which is a nice addition for both advertisers and users. However, the new ad placements may be a slight annoyance for users, as Facebook will now be inserting ads into its mobile news feed and logout page in addition to its web news feed and sidebar.

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Zynga offers new gaming destination off Facebook

Zynga offers new gaming destination off Facebook | The "New Facebook" | Scoop.it

“CityVille” fans afraid to spam their Facebook friends with updates about their virtual hometowns can sigh with relief. Zynga has unveiled a new online destination, Zynga.com, where people can play its games away from Facebook, including with people who are not their Facebook friends.

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New Wildfire templates optimize Facebook content, promotions for any device

New Wildfire templates optimize Facebook content, promotions for any device | The "New Facebook" | Scoop.it

Social media software company Wildfire Interactive announced a new class of responsive design templates that enable brands to create Facebook campaigns that work across mobile and other devices.

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How To Navigate The New Facebook Timeline For Pages - Tutorial | Life After Crohn's

How To Navigate The New Facebook Timeline For Pages - Tutorial | Life After Crohn's | The "New Facebook" | Scoop.it

Once you start to scroll down the page, the quick navigation bar below will pop up at the top of the page. Yes, it is redundant as far as content, but it does serve a purpose. It will follow you down the page as you scroll, you’ll always have your navigation tools available to you without having to scroll all the way back to the top of the page to use the Main Navigation Header.

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Facebook's Brand Timeline Can Be Bridge to the Millennials | CMO Strategy - Advertising Age

Facebook's Brand Timeline Can Be Bridge to the Millennials | CMO Strategy - Advertising Age | The "New Facebook" | Scoop.it

With this timeline feature, brands can now interact through a "virtual life story" that is inherently authentic to the brand and its history, on a medium that's second nature to a generation.

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asperger-kids.org's comment, March 1, 2012 6:45 PM
It all stinks. I have heard someone describe FB as similar to a schizophrenic that missed their medication. I know I'm done with it and 1/4 of my FB friends (over 200) have followed my to Google+ so far. I hope the trend continues. All that will be left...advertisers. I need something a little more stable and predictable.
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Manchester United, The NY Times and others load their Facebook Timelines with 100+ years of history

Manchester United, The NY Times and others load their Facebook Timelines with 100+ years of history | The "New Facebook" | Scoop.it

After today’s introduction of Facebook Timeline for brand pages, brands have taken to the service to roll out historical views of themselves. Manchester United’s page runs back through its 134 years and includes 18 different languages with 300 pieces of new content. Dove, the beauty products company, retraces its steps back to 1957 and Burberry goes into the time machine to its foundation in 1856.

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Facebook's Two New Promos: Reach Generator, Logouts

Facebook's Two New Promos: Reach Generator, Logouts | The "New Facebook" | Scoop.it

Want to promote a post from your page and pay on an ongoing basis instead of paying per click or view?
You’ll be able to do that with Reach Generator, which Facebook guarantees to show to 75 percent of a page’s fans over the course of the month.

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New Facebook Pages for Brands: What does it mean for Community Managers?

New Facebook Pages for Brands: What does it mean for Community Managers? | The "New Facebook" | Scoop.it

How does this affect Community Engagement? Will this affect the types of posts we should be publishing? How will this change the content? How will we enhance engagement through this new method of storytelling? While it may take a little time to digest, here are my initial thoughts:

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How To Use Facebook Timeline For Brand Pages: New Feature Details

How To Use Facebook Timeline For Brand Pages: New Feature Details | The "New Facebook" | Scoop.it

What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lots of initial work. A host of new features became available this morning when Facebook gave all Pages around the globe the option to upgrade to the Timeline redesign.

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Timeline on Fan Pages: 6 Things you Need to Know

Timeline on Fan Pages: 6 Things you Need to Know | The "New Facebook" | Scoop.it

Those of you who slept in missed it!
Facebook released Timeline for Fan Pages late in the night.
Major changes include no default landing tabs, wider 810px custom tabs, fan page messaging and admin panel! Yes, they are stunning.

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Study: Only 1% of Facebook 'Fans' Engage With Brands | Advertising Age

Study: Only 1% of Facebook 'Fans' Engage With Brands | Advertising Age | The "New Facebook" | Scoop.it

For a few years now, brands have been touting frothy Facebook "like" numbers as evidence of their social-media acumen. But how many of those fans are actually bothering to take part in conversation with brands?

Not too many, as it turns out.

Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands.

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10 changes to Facebook you need to know / We Are Social

10 changes to Facebook you need to know / We Are Social | The "New Facebook" | Scoop.it

The new Timeline functionality for brand pages is only the tip of the iceberg – Facebook have, in effect, given brands a 30 day ultimatum to totally change the way they manage their community on Facebook.

Here are the 10 things you need to know about the changes:

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A Guide to Facebook Timeline for Small Business Brands | Business 2 Community

A Guide to Facebook Timeline for Small Business Brands | Business 2 Community | The "New Facebook" | Scoop.it

The first thing you’ll notice when visiting a business page using Timeline is the new look and feel, characterized by the use of two images featured prominently at the top of the page. There is also a new layout for business information and page apps, a new interface for content posted to the page, and new types of content that can appear on your business Timeline.

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Timeline For Brand Pages: 10 Things You Need To Know Right Now

Timeline For Brand Pages: 10 Things You Need To Know Right Now | The "New Facebook" | Scoop.it

We’ve put together some helpful (anxiety relieving) information to show you what that the new changes mean and how you can continue to run your North Social apps without missing a beat.

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Facebook Timeline: How to cope with landing page changes

Facebook Timeline: How to cope with landing page changes | The "New Facebook" | Scoop.it

All your old custom tabs — your applications — are still there; arranged just under the header image, aligned to the right. While names and locations of things have changed, you can use Facebook Timeline’s features and functionality to accomplish the same things you did with your Default Landing Tab. All you have to do is adjust your approach.

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Facebook Timeline Features You Haven't Heard About Yet

Facebook Timeline Features You Haven't Heard About Yet | The "New Facebook" | Scoop.it

The Facebook news feed is kind of like that favorite supermarket you shop at where you can get everything you need in one place. By contrast, the activity log on a timeline page is like mission control.

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A How-to Guide for the New Facebook Business Pages

A How-to Guide for the New Facebook Business Pages | The "New Facebook" | Scoop.it

Timeline for Pages has a number of features similar to those of your personal Timeline, so making the switch shouldn't be difficult. There are, however, a few new features unique to Facebook Pages that are designed to help you better manage the account and capitalize on customer engagement. Here's what you need to know.

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Facebook Paves Way for Huge Growth in Advertising

Facebook Paves Way for Huge Growth in Advertising | The "New Facebook" | Scoop.it

Facebook’s hundreds of millions of users could soon be faced with a lot more advertising — in their newsfeed, on their mobile devices and even when they log off.

On Wednesday, the company announced a new suite of advertising products intended to insert more ads into Facebook’s traditionally clean interface and to take more advantage of mobile ads, where the company has struggled.

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Facebook Debuts New Timeline Pages for Brands - Forbes

Facebook Debuts New Timeline Pages for Brands - Forbes | The "New Facebook" | Scoop.it

Brands have been eagerly awaiting the new pages, which offer a much more visually appealing look to replace the current utilitarian design. “It’s a great visual way for brands to tell their story and do it in a more expressive way,” says Erika Brookes, vice president of marketing for Vitrue, a social media management platform that works with large brands. “Before, it was pretty static.”

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Facebook Timeline For Brands: It's About Storytelling - Forbes

Facebook Timeline For Brands: It's About Storytelling - Forbes | The "New Facebook" | Scoop.it

If you look behind the headlines, functional analysis and feature listings, there’s an underlying storyline that needs to be told. The story, is Stories.

If you read between the lines, you’ll discover that the entire Facebook platform is organized around the generation and amplification of stories. Marketers should be singularly focused to do both effectively. Here’s how: Timeline helps brands become better storytellers and extends the reach of those stories to more customers and prospects.

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Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs

Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs | The "New Facebook" | Scoop.it

Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their custom applications as their default landing tab that non-fans first see when they visit. This powerful marketing feature let Pages set up a welcome app that teased special content like contests or coupons, but required users to Like the Page for access.

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Animal Life's comment, March 2, 2012 12:49 AM
Has anybody come up with a program to circumvent this change? It is taking away everything that was unique about my page. I've seen videos on how to "change it back." However, I'm not convinced that's a universal fix to this problem.
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Facebook Timeline Brand Pages Are Here [PICS]

Facebook Timeline Brand Pages Are Here [PICS] | The "New Facebook" | Scoop.it
Announced today, Facebook Timeline brand Pages appear to be a powerful new tool for companies and businesses. This is what they look like.
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