The Musician's Brand
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Media Creation; Unchained | Visual.ly

Media Creation; Unchained | Visual.ly | The Musician's Brand | Scoop.it
Mobile devices, with the help of social media, are taking over media creation.

Via Guillaume Decugis
LV Johnston's insight:

Infographics are fast becoming the way to share details and analytics that move way beyond the standard pie charts used by many businesses in terms of "telling the story".

 

Here's another good example that highlights the importance of social media for content creators and how the smartphone platforms must be considered when creating content. It's not just a smartphone anymore, it's become the canvas!

 

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Tagmotion's curator insight, March 6, 2013 4:52 PM

Content discovery on mobile devices is a particular challenge. How do you use the limited real estate to best effect?

Tagmotion's Windows Explorer (or Mac Finder)-type interface is one way to present the maximum number of items in the minimum space.

http://www.youtube.com/watch?v=wK06QJKbd3o 

Sharon Naidoo's curator insight, March 14, 2013 11:07 AM

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Paul K Saunders's curator insight, May 9, 2013 10:42 AM

How the world is changing and how we can be a part of it

The Musician's Brand
What must musicians now learn to do to develop and then market their brand to potential fans? Without the assistance of staff from record labels as was the case a few short years ago, just about everything. Marketing and promotion is a small part of the mix of required skills to be successful in today's marketplace, but it is also an area that can often take an inordinate amount of time. Still that area must be covered... so why not use some of the ideas that work and gain an advantage from the mistakes made by others? Advertising agencies have been very effective in the art of branding and today's DIY artists will do well to pay attention to both their best practices - and their mistakes.
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I'm a small business - why do I need a brand?

Why should small businesses pay attention to their brand? Find out how you can make a stronger impression on your customers and prospects.
LV Johnston's insight:

As the ultimate 'small business', a solo artist, the marketing portion is all in my hands and this is why these topics are vital to me. It is critical to really understand what is being communicated and be able to apply this information to our benefit.

 

The part that caught my attention was this section; "... branding matters - whether you are a window cleaner, a solicitor or run a restaurant? Perhaps the first thing to do is to tackle the wording. If you were to replace the word "branding" with "reputation" I might get your attention. You care about your reputation, right? Well branding is all about the impression you make."

 

Branding = reputation = positive impressions.

 

Cannot get more direct and to the point that that.

 

Musicians have long considered our reputation as critical to our careers. All of these 'personal branding' resources are really saying what we instinctively do ourselves - we give our hard earned money to those whose reputations we trust. Develop your brand and develop the necessary trust with your audiences.

 

Here's to your success!

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Managing Your Online Reputation With a Strong Brand Image

Managing Your Online Reputation With a Strong Brand Image | The Musician's Brand | Scoop.it
As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it.
LV Johnston's insight:

Yes, to many reading this, some of these points are 'no-brainers', but in the uber-competetive world of music promotion, artists need to be fully aware of what marketing schools are sharing with first year undergrads. You should be able to determine if that smooth talking 'pro' (who has kindly offered to assist your careers for a special low up-front fee) actually knows what they are talking about.

 

Word to the wise: don't let yourself be fooled by charm and charisma. Learn to know who is simply blowing smoke by dropping hints of huge numbers and name-dropping their (anonymous!) client list and who will actually be able to plan and implement the correct strategy to lift your career to the next level... whatever that level may be. 

 

Well, that *is* why you should hire them and if you are not comfortable dealing with press releases, setting up interviews and the other 'nuts and bolts' items, then you *will* need the assistance of a good brand marketing agent at some point. Not sure? Ask for referrals. A good agent will not hesitate to point to their recent successes. Which raises the next point...

 

If you are on a tight budget (and who isn't these days?), keep in mind that all reputable agents have to start somewhere. Just as you are working to develop your personal brand, these next gen marketing superstars are climbing that ladder as well.

 

If you are near an area with a local college or university, check with the marketing and/or business professors for recommendations. Many of their students need actual real world projects for their classes. Try to find who is making waves in *that* world... it might just be what you need to take your own career to that next level in yours.

 

No local schools? Well, that is truly the miracle of the interwebs... every city, village and town in the US is only a point and click away. Many - if not all - reputable schools list their faculty member's contact info. While a phone call works best (yes!), academics are quite comfortable with email and even (horrors!) snail mail (and remember the SASE if you want answers via snail mail).

 

Good luck!

 

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The Shocking Truth about Making It | Make It In Music

The Shocking Truth about Making It | Make It In Music | The Musician's Brand | Scoop.it

What does ‘making it in music mean’ to you and to us? We get daily emails from people that tell us they want to ‘make it’...

LV Johnston's insight:

Some well thought out, practical and useful information presented here. Not for those who are looking to live "the lifestyle of the rich and famous", but to those who want to be able to make a living doing what they've been called to do... make music!

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LV Johnston's comment, August 12, 2013 10:49 AM
This was "Scooped' from the LinkedIn Professional Musician Network when a member had added a link to this article on our forum. It generated quite a bit of discussion over the two or three weeks this topic was considered and the general consensus is that first the artist must determine their own personal level of success and use that as a benchmark device when setting goals.

Otherwise, it quickly becomes easy to choose gigs and others things that are not in lne with those goals. Not everyone has the same definiton of success so the idea of first defining what 'success' means to the individual sets the stage for the eventual accomplishment of that level of success.

If anyone following this wants to become a member of the Linked group, (I am the community manager there with 23,600+ worldwide members at this writing) just reply to this and I'll send you an invite. Group membership is open to any who are active in the music industry - music students and working bands as well. Of course, you'll first need to be a member of LinkedIn.
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Tales of the Touareg and other adventures in branding

Tales of the Touareg and other adventures in branding (Tales pertaining to the Touareg and isolated adventures way branding: .bGx http://t.co/bTnkpiaQc5)...
LV Johnston's insight:

"Everyone knows the touchstones of branding – creating value, consistency, visibility and loyalty. However...  <///> ...these fundamentals are easy to talk about, but a little more challenging to execute....  <///> ... But winning consistently against fierce competition in a variety of locations and conditions requires considerable skill."

 

If you didn't know, you just might think this was describing your career as a musician!

But it's not... it's about the VW Beetle.

 

But, what lessons can be learned from the humble little bug? More than you'd expect.

 

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The Challenges of Becoming a Subscription Business

Subscriptions are still only a small share of the music market but their time is coming. That time is long over due...


Via Norbert Schiegl
LV Johnston's insight:

Is this the future of the music industry and how will it effect the artists?

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Branding Yourself: The REAL Secret Behind Effective Social Media Marketing | She Owns It

Branding Yourself: The REAL Secret Behind Effective Social Media Marketing | She Owns It | The Musician's Brand | Scoop.it
by Silvia Pencak | Featured Contributor It’s standard industry lingo – no matter what your industry – branding, brand building, social media branding…these and many other terms fly around the online marketplace with a buzz equal to a swarm of kil...
LV Johnston's insight:

"Branding Yourself vs. Branding Your Company

So how does the strategy of branding yourself differ from that of branding your company?  The two strategies are really one and the same; designed to serve the same purpose.  It’s the way one goes about the business branding process that differentiates the two.  By branding yourself, you are essentially introducing a human element to your company image; a real, live person as opposed to a faceless corporate identity.  In today’s marketplace, this personal element is a big deal among consumers of all different demographic categories, and it gives business owners the opportunity to set themselves apart by developing more than just a customer base, but rather a network of friends that support the growth of your business just as your in-person friends would do, by maintaining loyalty to your brand and encouraging their own network of friends to join the circle." - Silvia Pencak

 

The "business" of branding oneself is a large part of what artists/musicians/entrepreneurs must develop and it is closely related to what futurist Alvin Toffler explained in his seminal work "Third Wave".

 

The concept of "High Tech vs High Touch" explains why this is a critical distinction and is what will allow independent artists to creat value in their status updates. Ignoring why it matters will keep some from being successful in this and prevent them from being seen as flooding their fans. Because of the way this information is shared, they will not be sending "press releases", they will be sharing the latest happening in their world and that is indeed what matters to our friends. Both the good and the bad. But that's OK, too.

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Media Creation; Unchained | Visual.ly

Media Creation; Unchained | Visual.ly | The Musician's Brand | Scoop.it
Mobile devices, with the help of social media, are taking over media creation.

Via Guillaume Decugis
LV Johnston's insight:

Infographics are fast becoming the way to share details and analytics that move way beyond the standard pie charts used by many businesses in terms of "telling the story".

 

Here's another good example that highlights the importance of social media for content creators and how the smartphone platforms must be considered when creating content. It's not just a smartphone anymore, it's become the canvas!

 

more...
Tagmotion's curator insight, March 6, 2013 4:52 PM

Content discovery on mobile devices is a particular challenge. How do you use the limited real estate to best effect?

Tagmotion's Windows Explorer (or Mac Finder)-type interface is one way to present the maximum number of items in the minimum space.

http://www.youtube.com/watch?v=wK06QJKbd3o&nbsp;

Sharon Naidoo's curator insight, March 14, 2013 11:07 AM

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Paul K Saunders's curator insight, May 9, 2013 10:42 AM

How the world is changing and how we can be a part of it

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27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic]

27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic] | The Musician's Brand | Scoop.it
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.
LV Johnston's insight:

OK, you have finally got that nice new website / blog off the ground and have effectively told the story about the brand of "You"... now what?

 

How about some tried and true ideas to get people to your site or blog... plus a few ways to really engage more fans and increase the audiences at your shows?

 

While many of these seem to only be for online activities, shrewd markerers know that what works in one area can be adapted to other forums with a little creative thinking... and you *are* a creative, right?

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7 Ways To Build A Brand From Scratch...

7 Ways To Build A Brand From Scratch... | The Musician's Brand | Scoop.it
Used to be the best an agency could do is build a rep as a stellar service provider. But recently, they've become more entrepreneurial--building their own brands along with their client's fortunes.
LV Johnston's insight:

If you build it, they will come...

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Personal Branding 101: How to Discover and Create Your Brand

Personal Branding 101: How to Discover and Create Your Brand | The Musician's Brand | Scoop.it
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog...
LV Johnston's insight:
Dan Schwabel has offered up a few pertinent ideas concerning the Personal Brand. If your career is stagnant it would be a good idea to consider some of these basic - yet vital - concepts. It's really the way musician's have always been marketed in the past, but with the tools available now and a little hard work and planning, everyone with an EPK (electronic press kit) can be on nearly the same footing as the latest offering from the majors. But it is hard work and if you are not tech savvy but want to see a response to your latest track find someone who is willing to barter for their services to assist. But don't expect anyone to do it for free. You want to see a tangible result from your efforts - so does the aspiring graphic designer or marketing graduate. "It will look good on the resume" is equivalent to the 'pay to play' offers so many musicians succumb to in a vain attempt to get fans. You don't want to play for free. Don't expect anyone else to either.
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How to Promote Your Music on Reddit | Make It In Music

How to Promote Your Music on Reddit | Make It In Music | The Musician's Brand | Scoop.it

If you’re wondering how to promote music on Reddit this article will show you the way. Luckily for musicians with great music, Reddit is an excellent way to promote your music.


Via Catherine Hol
LV Johnston's insight:

As with all major social networks, the musician must decide if the particular platform is suitable for the time spent in creating a presence. Some are more mainstream (G+, FB) and are better suited to classical, and more AOR sudiences, while others tend to attract a much more active and re-active audience. Think new age/punk/grunge/indie.

 

Reddit is one of the latter but for a group/artist that has aspirations to get noticed *and* is adept at creating content/posts/updates that fans will vote up (and thus increase visability) this is one worth considering.

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Catherine Hol's curator insight, February 1, 2013 7:54 AM

This is an in-depth introduction to Reddit, highlighting its potential for music marketing. A useful read if you're not familiar with it.

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How to be a Rockstar at Social Media: What Every Band Should Be Doing - MTT - Music Think Tank

Are you listening?

 

Are you really listening?

 

I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. I’ve written about it when talking about the best social media sites for bands too. However, after talking to a few artists, I realize that some might not know how or where  to listen. This is important because like any business or organization, you want to know what’s being said about you and where are they saying it. You’ll also want to know how to respond.

LV Johnston's insight:

Several other key points are addressed in this article by Simon Tam.

 

But it goes back to something I saw a few days ago (will try to find the blog to provide a link) but in summary, *we* need to make the choice. *We* have to choose to do it, whatever that might be, to further our career. If we are waiting on  someone's permission, we will be waiting for a loooong time.

 

The term "rockstar" in the title grated against me when I saw it. I assume that many who (over)use it are unaware of the overuse and the soon to be unhip application of the term. Will not be long before it will reach the point where it will have jumped the shark... (another overused term, I realize, but used here for the irony...)

 

L.V.

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Thrillcall: A Glimpse At The New Myspace Music Gamble

Thrillcall: A Glimpse At The New Myspace Music Gamble | The Musician's Brand | Scoop.it
If you think of the new Myspace as a comeback album, the redesign unveiled in its public beta last month was the first single. It was polished, clean, and catchy as hell--a major departure from the Myspace of old.
LV Johnston's insight:

Once upon a time, musician's had only to learn to play their instruments.The record labels did almost all the rest (not withstanding those horror stories of artists who signed their careers over for a pittinace).

 

Today, that skill of creating new music and wowing fans is just the beginning of the skills artists are now required to bring to the table. Not only are there myriad ways to get social on the web, what was old is now new again.

 

The recent massive update of Myspace should not be ignored. Their brand and name recognition is and will be a powerful draw to the music fans wanting to discover new music. Our job is to make it easy for them and deciding on what platform to reach them is no small decision. Each new platform requires that new content be delivered to get fans to visit.

 

What do you think? Is Myspace too far 'past the curve' or is it just one more potential outlets for musicians to connect with new fans?

 

Is the new improved Myspace a classic 'sophmore' release to be jinxed into oblivion or is it now a contender for a strong comeback?

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3 Actions to Try Instead of Begging for Facebook “Likes” | Social Media Today

3 Actions to Try Instead of Begging for Facebook “Likes” | Social Media Today | The Musician's Brand | Scoop.it
Desperation is often seen as a social faux pas, and it's no different where businesses are concerned.
LV Johnston's insight:

How is your business any different than others?

 

What value can you add to your customer’s lives and how will you help them acheive their goals??

 

Answer those questions and you will have people begging to be your freind.

 

Seems like common sense, but after just a little time within the overactive, hype driven realm of social media, by all means take a step back and see the forest that was hidden by the trees.

 

The old axiom that ‘actions speak louder than words’ is *still* relevant in this, "The Age of Interwebs".

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