I personally think that as we age farther and farther in technowledgy, older ones are going to be pushed away. With YouTube hosting music awards, this could be a start of big changes on actually television with a decrease of people wating to watch music awards on tv and now online, in which now cable and satillite tv could have a bigger competitor than each other than
"For most music artists, “reinvention” is a way to reach new fans, create buzz, and experiment with new sounds. No matter how they create it, an artist’s persona is everything—and they convey it in everything they do."
I've noticed that music sales go up when an artist gains publicity from risky behavior. An example is Miley Cyrus on the VMA's, a lot of the public dissapproves her actions, but her sales are up from this. As this article explains, artists change with appearance and behaviour and there sales are affected by this.
X5, a tiny music group from the great Scandinavian North has not only made money by selling digital music, it’s beat out music giants like Sony and Warner Music on the Billboard charts.
If you’ve never heard of X5, we can’t blame you. The company, started in 2005, has been quietly making a huge splash on the classical music scene by releasing massive compilation albums.
The music group doesn’t have any permanent in-house musicians and seeks to sign licenses rather than artists.
X5 focuses on back catalogs of classical music and creating custom compilations with titles like “The 99 Darkest Pieces of Classical Music” or “The 50 Most Essential Pieces of Classical Music” which, since being released in 2008, has made more than $2 million worldwide.
Essentially, they buy up a truckload of song licenses at low-rates, package them into winning compilations and resell at a moderate markup.
Whats striking about this is that its never been heard of by most people. I love classical music and never heard of this company before. I think for now it can be a good thing for composers who rarely are heard about, with today biggest composers being Beethoven and Mozart. This brings not so famous composers to the spotlight.
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