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Tips, techniques and shortcuts for the brand journalist and other content marketers
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Camera Class: Considering the Video Capabilities of Nikon’s D800

Camera Class: Considering the Video Capabilities of Nikon’s D800 | Brand-Journalist.com on Scoop.It | Scoop.it
By:  Jay Ankeney Many cinematographers have opined that Nikon brought out the video-enabled D800 in response to the popularity of video capabilities in the...
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Lensbaby Announces the Spark with 50mm f5.6 Equivalent

Lensbaby Announces the Spark with 50mm f5.6 Equivalent | Brand-Journalist.com on Scoop.It | Scoop.it
Lensbaby just announced their new Spark optic: for $80 you can get a 50mm focal length with a maximum aperture of f5.6 (the typical sweet spot for many lenses.) The new unit is used just like other Lensbaby products in that you just need to tilt it...
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JVC Demonstrates Next-Generation Handheld Camera at Digital Video Expo

JVC Demonstrates Next-Generation Handheld Camera at Digital Video Expo | Brand-Journalist.com on Scoop.It | Scoop.it
JVC Professional Products Company, a division of JVC Americas Corp., will demonstrate its new GY-HM650 ProHD handheld mobile news camera at Digital Video Expo 2012 (Booth 101), which runs Sept.
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10 intriguing rhetorical devices—and how to use them | Articles | Home

10 intriguing rhetorical devices—and how to use them | Articles | Home | Brand-Journalist.com on Scoop.It | Scoop.it
Some of these devices, such as hyperbole, everyone knows, but others are lesser known. For instance, very few—very few—people know how to use an epizeuxis.
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Video and Mobile Journalism Workshop 2012

Video and Mobile Journalism Workshop 2012 | Brand-Journalist.com on Scoop.It | Scoop.it
Circom (@davidlawless http://t.co/xqi0Wiar First week October. Will have colleagues from HRT, NRK and BBC co-training. Would be brill if you could!
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Top 10 Photography eBooks | Popular Photography Ebooks

Top 10 Photography eBooks | Popular Photography Ebooks | Brand-Journalist.com on Scoop.It | Scoop.it
Top 10 Photography eBooks and Camera Gudies - Learn how to use your camera, edit your photos, and improve your photographic skills with these amazing photography eBooks.
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A Random Act of Journalism: Chuck Todd Refutes White House Stance on Benghazi (Video) « The Greenroom

A Random Act of Journalism: Chuck Todd Refutes White House Stance on Benghazi (Video) « The Greenroom | Brand-Journalist.com on Scoop.It | Scoop.it
A Random Act of Journalism: Chuck Todd Refutes White House Stance on Benghazi (Video) (A Random Act of Journalism: Chuck Todd Refutes White House Stance on Benghazi (Video) « The Greenroom http://t.co/9A6QeZtd...
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Photographing Buildings [Composition Tips]

Photographing Buildings [Composition Tips] | Brand-Journalist.com on Scoop.It | Scoop.it
A Guest Post by Michael Toye
I am a firm believer, at least with photography, that what you get back is directly related to the effort you put in.
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How to Create Custom Bokeh Shapes in Your Photos

How to Create Custom Bokeh Shapes in Your Photos | Brand-Journalist.com on Scoop.It | Scoop.it
The current deal (including more tutorials on Bokeh) ends tomorrow! Trick Photography Sale
Bokeh, or the quality of the out of focus area in a photograph is an easy way to add interest to your images.
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When Tweets Drive The Plot

When Tweets Drive The Plot | Brand-Journalist.com on Scoop.It | Scoop.it
About a million years ago (in 2004, I think), we started to produce a new show for The Travel Channel.
It was based on what was then a very radical idea - very.
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PixelFlow Introduces Video Collaboration for the iPhone

PixelFlow, a cloud services startup in San Mateo, CA, introduces their new video collaboration app for the iPhone - iPixelFlow.
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How to Use Focus Stacking for Tack Sharp Photographs

How to Use Focus Stacking for Tack Sharp Photographs | Brand-Journalist.com on Scoop.It | Scoop.it
Due to limitations of our lenses, getting tack sharp exposures in which the foreground and background are both in perfect focus can sometimes be difficult.
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Lexar Announces a New 400x 256GB SD Card

Lexar Announces a New 400x 256GB SD Card | Brand-Journalist.com on Scoop.It | Scoop.it
For those that need both speed and size, Lexar has announced it is rounding out their 400x SD lineup with a 256GB option.
This card will be perfect for shooting video as well as fast-paced high volume (machine-gun) photographers.
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Simple Fill Flash Tips

Simple Fill Flash Tips | Brand-Journalist.com on Scoop.It | Scoop.it
A Guest Post by Mia Johnstone.
Learning some very simple fill flash tips will help elevate the quality of your photographs. This tutorial will teach you to fill in shadows and help create more professional looking portraits.
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How to make social media less of a time suck | Articles | Main

There's a slew of social networks; their sheer volume can be overwhelming. Here's some help.
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A Mini-Doc on the Killers Directed by Werner Herzog

As part of the American Express Unstaged series, Werner Herzog has directed a mini-documentary featuring The Killers as they take Herzog on a tour of their hometown of Las Vegas and pontificate on the "realness" of Sin City.
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7 Content Marketing Tactics to Maximize Muiti-Screen Effectiveness [Research] | Heidi Cohen

7 Content Marketing Tactics to Maximize Muiti-Screen Effectiveness [Research] | Heidi Cohen | Brand-Journalist.com on Scoop.It | Scoop.it
How many screens are you viewing now? While I’d like your complete and undivided attention, chances are you’ve viewing more than one screen right now based on recent research from Google, Ipsos and Sterling Brand. For marketers this is a major...
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11 must-read PR and social media measurement books | Articles | Main

11 must-read PR and social media measurement books | Articles | Main | Brand-Journalist.com on Scoop.It | Scoop.it
From reference materials to classics to inspiring page-turners, this list has it all.
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What Twitter’s profile changes mean for brands | Articles | Home

What Twitter’s profile changes mean for brands | Articles | Home | Brand-Journalist.com on Scoop.It | Scoop.it
You’ll need to develop a new header image, but the way you approach Twitter shouldn’t change radically.
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5 things to know about changes to LinkedIn’s company pages | Articles | Main

5 things to know about changes to LinkedIn’s company pages | Articles | Main | Brand-Journalist.com on Scoop.It | Scoop.it
The professional social network unveiled a redesign of its company pages last week. Here’s what you need to know about it.
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Think Tank Adds on New Navigator and City Walker Bags

Think Tank Adds on New Navigator and City Walker Bags | Brand-Journalist.com on Scoop.It | Scoop.it
Think Tank has new camera bags for everyone: as is their custom in their announcements. Today at Photokina, they’re announced the new Airport Navigator and the new City Walker line of camera bags.
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Brightcove: Facebook beats Twitter in driving video views http://ht.ly ...

TV :: In this video interview at the IBC show, Brightcove VP of Digital Media Solutions, Chris Johnston, tells Beet.TV that while it's important "to ... Nick Diakopoulos: Does local journalism need to be locally sustainable?
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7 ways to make your work easy to fact check

Recent media incidents involving fabrication, plagiarism and untruths — Jonah Lehrer, Fareed Zakaria and Niall Ferguson — have underscored the importance of keeping one’s facts straight and making them easy for others to check.… Read more...
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Philip Bloom Shoots Panasonic GH3 Launch Film

Philip Bloom has shot a short launch film for the Panasonic GH3 called "Genesis." Says Bloom of the shoot, "Written and directed by Bruce Logan, ASC (he shot Tron!) this film was designed to shoot in a number of scenarios to test out the camera.
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Clear-Cut Content Don’ts: How Campaigns Fail

Clear-Cut Content Don’ts: How Campaigns Fail | Brand-Journalist.com on Scoop.It | Scoop.it
Content marketing is more than just telling a good story. Every campaign needs careful planning with ROI-focused objectives.
Creative experimentation is a must but not at the expense of limited marking dollars.
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