Much has changed in public relations over the past 60 years, including the addition of social media responsibilities. But what clients expect from their PR firm remains essentially the same (except, perhaps, measurement).
Museums curate works of art. We digital marketers curate blog posts.
Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.
Finding and sharing exquisite content has never had more value than it does today.People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible....
Earlier this month, Twitter announced the upcoming launch of a new profile design. At the time, the new […] Author information John Rampton President at Adogy Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert.
Brand newsrooms are complex beasts; they’re modern-day Gryphons, really, that sport the head of a marketer and the body of journalist. And somehow, those two halves have to figure out how to coexist gracefully.
Poor design can kill your content marketing. Let’s say that your content is great; and you’re also being effective at promoting it. What else could you do to get more and better leads? You’ve got to optimize your design.
A Pew Research study compared social media usage in 2012 and 2013 to see how five of the top social networks have grown. Facebook remains far and away the most popular social network. But Pinterest took the largest leap.
Tempted by the media hype and low barriers to entry, some B2B firms have experimented with establishing a presence on some of the best known social networking platforms (e.g., Facebook, Twitter, and LinkedIn), but many of these experiments have met...
When directing your social media audience to a piece of curated content, you are driving them away from your content. When you have your audience on their preferred social media network, they are there to behave socially.
SEO is a combination of technical work at the site code level, content management at the editorial level […] Author information Duane Forrester Senior Product Manager at Bing Webmaster Program Duane Forrester is the Sr.
I know what you’re thinking: Print is most certainly dead. But I’ve been closer to the print world than many, having worked at a couple of Central Indiana newspapers, and it’s too soon to toll that bell just yet.