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Tips, techniques and shortcuts for the brand journalist and other content marketers
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5 Trends in Short-Form Video to Reinvigorate Your Content Strategy

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy | Brand-Journalist.com on Scoop.It | Scoop.it
Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement.
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Content Marketing Can Affect B2B Search Engine Rankings, Too [INFOGRAPHIC]

Content Marketing Can Affect B2B Search Engine Rankings, Too [INFOGRAPHIC] | Brand-Journalist.com on Scoop.It | Scoop.it
Your site will continue to rank high with search engines as long as you keep striving for quality content. It doesn't matter what your topic is, the fact that you have multiple contributors, or even publish guest posts.
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Infographic: The best content marketing tools

Infographic: The best content marketing tools | Brand-Journalist.com on Scoop.It | Scoop.it
Do you need help curating content? Do you wish you had a tool that could distribute your content to a targeted audience? This infographic may have some answers.
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How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW | Brand-Journalist.com on Scoop.It | Scoop.it
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise.
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Why Broadcasting Doesn’t Work: 5 Ways to Engage Your Followers on Twitter

What many experts, and likely mainstream social media users, have witnessed over the past few years is how social media went from social to broadcast.
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Mobile Journalism in the headlines, 3 recent articles. #mojo

Mobile Journalism in the headlines, 3 recent articles. #mojo | Brand-Journalist.com on Scoop.It | Scoop.it
PHOTO: RTE’s Patricia O’Callaghan, one of the first journalists to complete the mobile masterclass last Nov. with Circom in Budapest.
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8 Tasks That Define a Social Media Workflow

The following tasks will optimise the time and effort you dedicate to your social web workflow. Monitor and follow up on key words regarding what people say about the brand from one day to the next.
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Three Ways B2B Social Should Be More Like B2C

Three Ways B2B Social Should Be More Like B2C | Brand-Journalist.com on Scoop.It | Scoop.it
The lines between marketing to consumers, and marketing to a business-to-business audience, have completely been erased.
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The ROI of Brand Journalism

The ROI of Brand Journalism | Brand-Journalist.com on Scoop.It | Scoop.it
If you’re willing to test sponsored content (or native advertising) and sponsorships and other non-invasive forms of advertising, prove you can increase pageviews and the amount of time a visitor spends with your content and you can charge more.read...
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The Whats, Whys and Hows of Google Authorship

The Whats, Whys and Hows of Google Authorship | Brand-Journalist.com on Scoop.It | Scoop.it
So, you’ve set up a Google+ account! Now you’re on your way to legitimacy in Google’s eyes. But you’re not there yet. That’s where Google Authorship comes in.
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Infographic: The Oxford comma debate

Infographic: The Oxford comma debate | Brand-Journalist.com on Scoop.It | Scoop.it
Take a look at a brief history of the contentious little comma, and arguments for both sides of the fight. (Infographic: The Oxford comma debate. Where do you stand?
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A 3-Step Formula for Captivating Your Audience With a Few Opening Lines

A 3-Step Formula for Captivating Your Audience With a Few Opening Lines | Brand-Journalist.com on Scoop.It | Scoop.it
You’ve worked so hard. You’ve written an incredibly helpful post. You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. You’ve tweaked and polished until you found the perfect headline.
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How to Optimize Email Content for Any Screen Size

How to Optimize Email Content for Any Screen Size | Brand-Journalist.com on Scoop.It | Scoop.it
Email has been, and still remains, a top marketing channel. As mobile usage has grown in virtually every other aspect of the web, so too has it affected email content.
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Using Snapchat: A Guide for Brands

Using Snapchat: A Guide for Brands | Brand-Journalist.com on Scoop.It | Scoop.it
Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic.
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Abbey 's curator insight, March 17, 4:12 PM

rddddtgh

Abbey 's curator insight, March 17, 4:32 PM

I think that marketing through snap chat is an interesting concept and if used to target the correct demographic has the potential to be wildly successful. As stated in the article “Women make up 70% of Snap chat’s user base” so obviously if a brand is targeting woman then using snap chat could lead to success. It is a direct way to get through to your target demographic on an almost personal level, I use snap chat myself and only really receive or accept snap chats from my friends and family and I consider it quite a private thing. So if consumers are receiving snap chats from specific brands it could possibly cause them to feel special or connected to a brand on a more personal direct level. For an example the image shown in the article of someone tweeting a snap chat from taco bell saying “I’m fan girling”.

 

I have always used Facebook and other social media sites and as they have grown in popularity many brands target their demographics through advertising on Facebook, I personally think it is slightly annoying and I never pay a whole lot of attention to the adds that pop up, if I am trying to chat to friends and family I am not wanting to see adds and promotions from companies, or if I’m scrolling down my news feed I would rather see what all my friends have been up to rather than brand promotion. If brands overdo it on snap chat I think consumers could feel invaded, what they initially used as a fun app to keep in touch with friends and family, could turn into another way for brands to pest us with unwanted deals and advertisements. I have an email inbox full with emails I consider junk from brands and companies advertising or promoting new products and I think if brands spend too much time focusing on snap chat to persuade consumers, it could result in annoying them and consequently consumers just deleting or ignoring the snap chats.      

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Did Your Content Change Any Minds Today?

Did Your Content Change Any Minds Today? | Brand-Journalist.com on Scoop.It | Scoop.it
Let’s be honest. Most content stinks. It doesn’t persuade anybody. Persuasion, however, isn’t about being president of the debate club. It’s about expanding your influence. Those two things are very different.
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How to Leverage Your Content to Build Links Without Gaming Google by @AdamJamesMason

How to Leverage Your Content to Build Links Without Gaming Google by @AdamJamesMason | Brand-Journalist.com on Scoop.It | Scoop.it
Link building has changed a lot, and is going to continue to change in the coming months. Over the last few years we’ve seen a huge shift in the tactics that work to promote your site.
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Beyond B2C: A Primer on 4 Different Ecommerce Business Models

Beyond B2C: A Primer on 4 Different Ecommerce Business Models | Brand-Journalist.com on Scoop.It | Scoop.it
This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here.
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4 Brand Newsroom Models That Work

This post originally appeared on HubSpot’s Inbound Hub. Call it what you will: brand journalism, corporate journalism, corporate media. More and more companies are creating “journalistic” content.
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The Anatomy of Viral Content [INFOGRAPHIC]

The Anatomy of Viral Content [INFOGRAPHIC] | Brand-Journalist.com on Scoop.It | Scoop.it
We share more content from more sources with more people more quickly and more often than ever before. Sharing plays a vital role in information discovery and management.
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9 tools to find industry influencers

9 tools to find industry influencers | Brand-Journalist.com on Scoop.It | Scoop.it
These online services can help you find and track the important voices for you and your established and potential audiences.
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Killer headline tips to make stories, tweets, emails irresistible

Killer headline tips to make stories, tweets, emails irresistible | Brand-Journalist.com on Scoop.It | Scoop.it
Specific, vivid, colorful, even humorous headlines will get attention, compel readers to turn the page, click the link.
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How to Choose Images That Really Work for Your Social Media Campaigns

How to Choose Images That Really Work for Your Social Media Campaigns | Brand-Journalist.com on Scoop.It | Scoop.it
If you’re using social media to push articles, press releases, or any other form of marketing, you need to pair those posts with images. Now more than ever, visual content can make or break your social marketing campaigns.
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New Version Of Klout Features Content Curation And Scheduling Tools by @mattsouthern

New Version Of Klout Features Content Curation And Scheduling Tools by @mattsouthern | Brand-Journalist.com on Scoop.It | Scoop.it
Klout just became many times more useful with the launch of an entirely new version of their service that features tools to help you curate content and share it with your audience.
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Is it True that Guest Blogging's Really Dead?

Is it True that Guest Blogging's Really Dead? | Brand-Journalist.com on Scoop.It | Scoop.it
Hummingbird Takes Down Yet Another Ancient SEO Practice As a business blogger, you’re probably no stranger to guest blogging, whether you welcome them to your page or seek out other blogs on which to appear.
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Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices

Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices | Brand-Journalist.com on Scoop.It | Scoop.it
The human voice can convey much more meaning through tone and inflection than the printed word ever can.
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