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Tips, techniques and shortcuts for the brand journalist and other content marketers
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How to Meet Your Client’s PR Expectations

Much has changed in public relations over the past 60 years, including the addition of social media responsibilities. But what clients expect from their PR firm remains essentially the same (except, perhaps, measurement).
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Double Your Website Traffic by Blogging

Double Your Website Traffic by Blogging | Brand-Journalist.com on Scoop.It | Scoop.it
One huge question: Why should I start a blog? There are so many reasons to start a blog that it’s hard to know where to begin.
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How to Think of Good Ideas [SlideShare]

No matter how long you've been creating content, you can get stuck. Writer's block, they call it.
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3 Low-Tech Ways to Optimize Content Marketing

Forget the numbers, research, case studies, reports, and other info: Content marketing is simple. It boils down to engaging followers with fresh, inspiring content that you create and share.
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Brand-Journalist.com on Scoop.It | Scoop.it

Museums curate works of art. We digital marketers curate blog posts.

 

Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.

 

Finding and sharing exquisite content  has never had more value than it does today.People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 6, 2:26 AM

This is a really well done guide to content curation, useful for newcomers and old hands alike.

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How to Master Effective B2B Content

Think of your business’ marketing strategy as a megaphone instead of thinking of it as a funnel. With the megaphone, you have the mouthpiece where all the information is.
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Infographic: A guide to perfect social media posts

Follow these guidelines to ensure your YouTube, Instagram and Vine posts (as well as posts on other social media sites) engage your fans every time. (How to write the perfect social media post.
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Does having native advertising make a news site less credible? This study, at least, suggests no

Does having native advertising make a news site less credible? This study, at least, suggests no | Brand-Journalist.com on Scoop.It | Scoop.it
Two researchers at Cal Poly published a study that looks at how older people consume and perceive native advertising compared to younger readers.
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Factors that increase the likelihood of content going viral

An analysis of over 100 million articles suggests that longer stories and posts with images have better chances of earning shares. See what else seems to help.
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Everything You Need To Know About The New Twitter Profiles

Earlier this month, Twitter announced the upcoming launch of a new profile design. At the time, the new […] Author information John Rampton President at Adogy Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert.
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Your Sales Team Needs These Premium Social Selling Tools

When it’s time to get serious with social selling, certain tools stand above the rest and offer unparalleled value to sales reps and teams seeking to maximize social selling.
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Can Brands Ride the Explanatory Journalism Wave? A Brand Newsroom Brainstorm With Scribewise’s John Miller

Brand newsrooms are complex beasts; they’re modern-day Gryphons, really, that sport the head of a marketer and the body of journalist. And somehow, those two halves have to figure out how to coexist gracefully.
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The Relentless Evolution of Content Marketing

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
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Getting Real with HDR – a Step by Step Tutorial for Realistic Looking HDR

Getting Real with HDR – a Step by Step Tutorial for Realistic Looking HDR | Brand-Journalist.com on Scoop.It | Scoop.it
Try to make your HDR images look as realistic as possible If you have been photographing for more than a year or two, you will have heard about HDR (which stands for High Dynamic Range).
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Is Your SEO Company a Marketing or Technology Company? by @smartfinds

Would you hire your traditional printer to make marketing and advertising decisions for your company? Then why would you hire a technology company for web marketing or web advertising?
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7 Rules of Content Marketing Design That Convert Customers [SLIDESHARE]

Poor design can kill your content marketing. Let’s say that your content is great; and you’re also being effective at promoting it. What else could you do to get more and better leads? You’ve got to optimize your design.
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The Scientific Guide to Pinterest Marketing: How to Create Popular Images for More Pins and Better Conversion [INFOGRAPHICS]

A Pew Research study compared social media usage in 2012 and 2013 to see how five of the top social networks have grown. Facebook remains far and away the most popular social network. But Pinterest took the largest leap.
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Trickle-Up Socialnomics: How B2B Firms Can Leverage Social Media

Tempted by the media hype and low barriers to entry, some B2B firms have experimented with establishing a presence on some of the best known social networking platforms (e.g., Facebook, Twitter, and LinkedIn), but many of these experiments have met...
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How to write an internal communication strategy

This is your step-by-step guide. Print it out and keep it close. (How to write an internal communications strategy: http://t.co/O9oeQrbnyq)
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Why You Need an Editorial Meeting for Your Content

Content marketing involves a lot of moving pieces. And whether they are on your marketing team or spread throughout your company, there are probably a lot of people to manage, too.
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5 foolproof ways to enhance your brand story with data

Don’t slap an article together just to get it out into the ever-expanding universe of online brand content. Back it up with some numbers.
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6 Reasons I Do Not Want You to Use Social Media to Share This Link

When directing your social media audience to a piece of curated content, you are driving them away from your content. When you have your audience on their preferred social media network, they are there to behave socially.
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Finding content when it's scarce

Finding content when it's scarce | Brand-Journalist.com on Scoop.It | Scoop.it
Running a blog or an organization’s website means having to feed the content beast, usually daily. Rather than racking your brain and forcing an idea, try these techniques.
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“Is SEO the Future? No, and Here’s Why” from Duane Forrester of Bing

SEO is a combination of technical work at the site code level, content management at the editorial level […] Author information Duane Forrester Senior Product Manager at Bing Webmaster Program Duane Forrester is the Sr.
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Print Is(n't) Dead

I know what you’re thinking: Print is most certainly dead. But I’ve been closer to the print world than many, having worked at a couple of Central Indiana newspapers, and it’s too soon to toll that bell just yet.
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