Look at you! You're blogging! Likely because you've heard us (or countless other sources) tell you how important and beneficial it is for an effective inbound marketing strategy. So ... where are all the readers?
As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies.
Flickr In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked. You read that correctly. Myspace, the once dominant social media platform, has been gaining users.
As a designer and editor, my projects have been made infinitely better because I’ve worked with stellar photojournalists. They’ve patiently schooled me on the importance of capturing the moment, finding the best light and thinking about composition.
A big thanks to our Pubcon 2013 SEJ Lounge sponsor, Paygrip: “the most powerful payment processing platform in the world.” In an interview conducted at Pubcon 2013 in Las Vegas, Alan K’necht of Digital Always Media gives some helpful tips for...
Perhaps one of the most critical aspects of a truly effective content strategy is to have a deep understanding of your audience. When you actually understand your audience – really get them – your content strategy becomes crystal clear!
Whether you’re a marketer looking to engage your target audience, a sales rep seeking potential clients, or a recruiter searching for talent, utilizing the information provided in an individual’s Twitter bio is a great way identify and communicate...
Part punchline and part conversation starter, hashtags give people an instant way to search, track and weigh in on topics they care about, including chatter initiated by brands. Hashtags are about engaging your fan base first, and self-talk second.
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.
When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.
According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Hopefully a couple hours later, I have something that's in great shape.
There are a lot of details that can be overlooked when setting up and maintaining a Facebook page for your business, so it’s important to make a list and check it twice, or maybe even three times. (Take that, Santa!